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Square Cast Iron Skillet

Fail

The top 5 brands take 93% of clicks, so Square Cast Iron Skillet is a Fail.

Flapen Score
36
36 / 100
Ranks 9,911 of 11,240 Home & Kitchen niches · −13 vs the category median of 49
Market size
$225K/yr227K searches / yr
90-day growth
-7.4%search demand this quarter
Competition
67%top-5 click share · 9 brands · 77 sellers

Flapen Score

Square Cast Iron Skillet against its category

The dotted line is the Home & Kitchen average. Past it, Square Cast Iron Skillet is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Square Cast Iron Skillet market on Amazon at a glance

Shoppers on Amazon United States searched for Square Cast Iron Skillet 227K times last year and spent an estimated $225K. The top 5 brands take 93% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 227K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $225K a year.

Searches, last 12 months
227K
Growth, 90 days vs prior 90
-7.4%
Conversion, latest week
2.4%
Market size, estimated
$225Ka year
Peak month
March1.5× the quietest month
Top search term
square cast iron pan17K searches a year

02 · Price

A sale here is worth $41.30.

Listings sell for $41.30 on average, from $10.07 to $93.77. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $41.30 that is $10K to $21K a year per listing.

Average price
$41.30inside the $15 to $100 sweet spot
Price range
$10.07–$93.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$10K–$21K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

62% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #292 within Pots & Pans. It carries 3,660 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
95%
Out of stock, average day
11.0%
Average rank
#292in Pots & Pans
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
3,660per listing
Listings tracked
21

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Square Cast Iron Skillet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 flat

Sellers

77

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

67%

Top 20: 99%

Open market

5%

  • Brand 174%
  • Brand 27%
  • Brand 35%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (3 brands, 5%)

Demand

Square Cast Iron Skillet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Square Cast Iron Skillet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • square cast iron pan17K/yr
  • cast iron baking sheet23K/yr
  • square cast iron skillet22K/yr
  • cast iron casserole dish24K/yr
  • cast iron roasting pan20K/yr
  • cast iron cookie sheet18K/yr
  • cast iron cake pan10K/yr
  • cast iron casserole dish with lid14K/yr
  • cast iron baking dish11K/yr
  • cast iron sheet pan9K/yr

Reviews and returns

What reviews say buyers love and hate about Square Cast Iron Skillet

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Weight Heavy”
3.5%of orders come back
“This was so much heavier than expected”
A buyer, on “Weight Heavy”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Square Cast Iron Skillet questions

Answered from the same tracked data.