square cast iron skillet
Skip itBrand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$41.30avg listing price — sweet spot $15–$100
Price range
Great$10.07–$93.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$225K$225K/yr · 227K searches
Returns
Okay3.5%return rate — above 5% kills the launch gate
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,659.62avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-7.4%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, square cast iron skillet is a $225K/yr Amazon United States market (227K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 36/100.
Data updated Aug 5, 2026 · scored weekly · How we score niches
square cast iron skillet market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- $207K–$248K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #292
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 62%
- Out of stock
- 11.0%
- Avg brand age
- 46 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
9 flat
Sellers
77
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
67%
Top 20: 99%
Open market
5%
- Lodge74%
- Northriver Casting7%
- Jim Beam5%
- Bayou Classic4%
- Lvmol3%
- IPROUDER3%
- Open — no brand owns it (3 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top square cast iron skillet search terms
- square cast iron pan17K/yr
- cast iron baking sheet23K/yr
- square cast iron skillet22K/yr
- cast iron casserole dish24K/yr
- cast iron roasting pan20K/yr
- cast iron cookie sheet18K/yr
- cast iron cake pan10K/yr
- cast iron casserole dish with lid14K/yr
- cast iron baking dish11K/yr
- cast iron sheet pan9K/yr
Top square cast iron skillet products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lodge Seasoned Cast Iron Baking Pan - 15.5 Inches x 10.5 Inches - Heavy-Duty Rectangular Iron Bakeware with Dual Handles - Pre-Seasoned Oven Pan - Nonstick Baking Tray
Lodge$39.564.7★1,626 rev
Lodge Seasoned Cast Iron Casserole Pan - 9 Inches x 13 inches - Heavy-Duty Durable Seasoned Baking Dish - Classic Cast Iron Casserole Dish for Everyday Cooking
Lodge$38.864.8★2,395 rev
Lodge Seasoned Cast Iron Square Griddle - 11 Inches - Durable Pan - Cast Iron Cookware for Pancakes Eggs Bacon & Grilling Favorites
Lodge$28.454.6★2,546 rev
Northriver Casting 2-In-1 Pre Seasoned Cast Iron Dutch Oven With Skillet Lid Casserole Dish Rectangular Baking Pan Griddle Pot Set 6QT 9x13
Northriver Casting$55.884.7★530 rev
Jim Beam JB0217 10.5 Pre Seasoned Cast Iron Square Skillet for Grill Gas Oven Electric Induction and Glass Black
Jim Beam$31.364.6★788 rev
Newest
by launch date
Lvmol 9x13 Casserole Dishes for Oven with Lids - 2-In-1 Pre-Seasoned Cast Iron Baking Dish for Lasagna Sourdough Bread
Lvmol$55.8938 rev
IPROUDER 2-in-1 Pre-Seasoned Cast Iron Casserole Dish with Lid Rectangular Dutch Oven Cast Iron Roasting Pan&Baking Dish for Lasagna Sourdough Bread 13x9
IPROUDER$54.8342 rev
KUHA 2-in-1 Square Cast Iron Dutch Oven | Skillet & Casserole Dish | 6 QT
KUHA$56.6454 rev
Crock-Pot Artisan 13 Enameled Cast Iron Lasagna Pan Matte Linen White Durable Oven Safe Bakeware
Crock-Pot$45.281,217 rev
Lodge Pre-Seasoned Yellowstone Stamped Cast Iron Cookware - Signature Teardrop Handle & Assist Handle - Cowboy on Horseback 10.5 Inch Grill Pan
Lodge$26.63108 rev
Trending
90-day click momentumLvmol 9x13 Casserole Dishes for Oven with Lids - 2-In-1 Pre-Seasoned Cast Iron Baking Dish for Lasagna Sourdough Bread
Lvmol$55.894.5★
IPROUDER 2-in-1 Pre-Seasoned Cast Iron Casserole Dish with Lid Rectangular Dutch Oven Cast Iron Roasting Pan&Baking Dish for Lasagna Sourdough Bread 13x9
IPROUDER$54.834.7★
Lodge Seasoned Cast Iron Rectangular Griddle - 15 x 12.25 Inches. Jumbo Chefs Serving Platter
Lodge$31.184.7★
Bayou Classic 7433 12-in Square Cast Iron Skillet Features Helper Handle Perfect For Breakfast Pan Frying Sauting and Baking
Bayou Classic$45.314.6★
Lodge Square Cast Iron Grill Pan 10.5 Inches - Pre-Seasoned Square Skillet - Ridged Burger Grill Pan - Even Heat Distribution - PFAS-Free Non-Toxic Cookware
Lodge$25.004.5★
What buyers say about square cast iron skillet
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality”
“Good for baking”
“Wonderful kitchen tool”
“Accurate sizing”
“It cleans up well too”
“As expected”
“Very durable”
“Decent price”
“Nice heavy set”
“Sturdy”
What buyers complain about
“This was so much heavier than expected”
“Wasn't very happy with the size”
“Rusted”
“Hard to clean”
“the product sticks”
“Doesnt get hot enough so doesnt cook food all the way through”
“Bad Quality”
“Waste of money”
“Contrary to website description”
“Dinged a star as it was not 100% flat out of the box”
Top return reasons
Common questions
- Is square cast iron skillet profitable to sell on Amazon United States?
- The niche generates $225K/yr across 21 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.4%. Flapen's verdict: Skip it (36/100).
- How competitive is the square cast iron skillet niche?
- 9 brands and 77 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in square cast iron skillet?
- Top complaints mined from reviews: Weight Heavy, Size-Overall, Rusts/Corrodes. The return rate is 3.5%.
- When does demand for square cast iron skillet peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the square cast iron skillet niche?
- Listings span $10.07–$93.77; the average listing price is $41.30 (sweet spot $15–$100). The average incumbent carries 3,660 reviews — the moat a new listing must climb.