square cake pan
Worth a lookShows a sweet-spot price point ($28.76 avg), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.
Avg price
Incredible$28.76avg listing price — sweet spot $15–$100
Competition
Great35%top-5 click share — an open shelf
Market size
Great$954K$954K/yr · 717K searches
Returns
Good2.2%return rate — above 5% kills the launch gate
Price range
Good$6.22–$134.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,738.83avg incumbent reviews — the moat a new listing must climb
Growth
Okay+0.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad94%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, square cake pan is a $954K/yr Amazon United States market (717K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Sep–Dec. Verdict: Worth a look — 53/100.
Data updated Aug 4, 2026 · scored weekly · How we score niches
square cake pan market data
- Units sold / yr
- 30K–40K
- avg 500–750/product
- Revenue / yr
- $863K–$1.2M
- units × avg price
- Conversion rate
- 4.6%
- Avg BSR
- #71
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 81%
- Out of stock
- 1.0%
- Avg brand age
- 46 months
- Avg seller age
- 165 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
12 falling
Sellers
101
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
35%
Top 20: 78%
Open market
4%
- USA Pan78%
- GoodCook8%
- Generic3%
- Farberware3%
- Nordic Ware2%
- Martha Stewart2%
- Open — no brand owns it (6 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.7% search growth over the last 90 days.Peak months: Sep, Dec · busiest ÷ quietest = 2.4×
Top square cake pan search terms
- usa pan213K/yr
- square cake pan114K/yr
- usa pans bakeware97K/yr
- square baking pan91K/yr
- usa pans56K/yr
- square cake pans23K/yr
- usa bakeware17K/yr
- molde cuadrado para pastel10K/yr
- usa baking pans14K/yr
- usa pan bakeware14K/yr
Top square cake pan products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
USA Pan Bakeware Nonstick Half Sheet Pan Baking Sheet Aluminized Steel
USA Pan$22.224.7★7,787 rev
USA Pan Loaf Pan set 1 Lb 1 Pound
USA Pan$29.924.8★1,086 rev
USA Pan Bakeware Nonstick Square Cake Pan 9 Inch Aluminized Steel
USA Pan$22.644.8★1,949 rev
USA Pan Bakeware Nonstick Square Cake Pan 8 Inch Aluminized Steel
USA Pan$21.104.7★2,896 rev
USA Pan 3-Piece Warp Resistant Non-Stick Aluminized Steel Bakeware Set
USA Pan$53.424.6★1,143 rev
Newest
by launch date
Martha Stewart Gallen 9 Inch Square Nonstick Carbon Steel Cake Pan Cool Grey Durable Bakeware for Even Baking and Easy Release
Martha Stewart$8.72405 rev
GoodCook MegaGrip Baking Pan with Silicone Grip Handles Square Non-Stick Heavy-Gauge Steel Cake Pan Baking Dish for Brownies Bread Cake Baked Goods & More Dishwasher Safe 8x8-Inch
GoodCook$10.631,464 rev
4 Tier Square Baking Pan Set Multilayer Birthday/Wedding Anniversary Cake Tins/Cake Pans/Cake Molds 6.8.10.12 - All 3 Deep
Generic$36.1563 rev
USA Pan Nonstick Quarter Sheet Pan Set of 2
USA Pan$30.278,253 rev
USA Pan Bakeware Mini Sheet Pan Warp Resistant Nonstick Baking Pan Aluminized Steel
USA Pan$20.128,253 rev
Trending
90-day click momentumUSA Pan Bakeware Mini Sheet Pan Warp Resistant Nonstick Baking Pan Aluminized Steel
USA Pan$20.124.7★
USA Pan Bakeware Pullman Loaf Pan with Cover 13 x 4 inch Nonstick & Quick Release Coating Made in the USA from Aluminized Steel
USA Pan$37.084.7★
USA Pan 6 Piece Nonstick Bakeware Set
USA Pan$134.274.6★
GoodCook Everyday Nonstick Steel Square Pan 8 Gray
GoodCook$6.224.6★
USA Pan Bakeware Half Sheet Baking Pan and Bakeable Nonstick and Cooling Rack Set Metal
USA Pan$32.794.7★
What buyers say about square cake pan
What buyers praise and complain about, mined from review topics.What buyers love
“Easy Baking”
“Amazing quality”
“Cooks evenly”
“Cleans easy”
“Good size”
“Good non stick pan”
“Excellent value”
“Good sturdy pan”
“As advertised”
“Durable and good quality”
What buyers complain about
“starting to rust”
“Too small”
“Unnecessary glue”
“found them pretty expensive”
“Hard to clean”
“Non-stick coating will flake off eventually”
“How it breaks”
“Quality control issue”
“This baking pan seems okay however kind of thin material”
“Not dishwasher safe”
Top return reasons
Common questions
- Is square cake pan profitable to sell on Amazon United States?
- The niche generates $954K/yr across 42 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +0.7%. Flapen's verdict: Worth a look (53/100).
- How competitive is the square cake pan niche?
- 12 brands and 101 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in square cake pan?
- Top complaints mined from reviews: Rusts/Corrodes, Size-Overall, Adhesion/Stickiness. The return rate is 2.2%.
- When does demand for square cake pan peak?
- Demand peaks in Sep–Dec; the busiest month runs 2.4× the quietest.
- What does it cost to enter the square cake pan niche?
- Listings span $6.22–$134.27; the average listing price is $28.76 (sweet spot $15–$100). The average incumbent carries 3,739 reviews — the moat a new listing must climb.