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sprunki birthday decorations

Skip it

A small market ($75K/yr) — this niche doesn't clear our bar today.

Market size 19Growth 19Conversion 25Competition 27Returns 80Price range 72Avg price 86Brand share 44Review moat 85Quality gap 52

Avg price

Great$19.45

avg listing price — sweet spot $15–$100

Review moat

Great309.72

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.7%

return rate — above 5% kills the launch gate

Price range

Good$5.95–$37.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Conversion

Bad2.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad$75K

$75K/yr · 196K searches

Growth

Bad-11.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, sprunki birthday decorations is a $75K/yr Amazon United States market (196K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Mar–Aug. Verdict: Skip it — 42/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

sprunki birthday decorations market data

Units sold / yr
4K–5K
avg 100–250/product
Revenue / yr
$78K–$97K
units × avg price
Conversion rate
2.0%
Avg BSR
#3,419
Page quality
0%
Prime
83%
Sponsored
67%
Out of stock
37.8%
Avg brand age
24 months
Avg seller age
174 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

15

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

17%

  • Generic29%
  • DUMBI23%
  • Artvibe13%
  • Lurevian7%
  • JOYIN6%
  • LANHYER5%
  • Open — no brand owns it (6 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 73 weeks — -11.4% search growth over the last 90 days.
13K8KSpike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Aug · busiest ÷ quietest = 3.3×

Top sprunki birthday decorations search terms

  • sprunki birthday decorations113K/yr
  • sprunki birthday23K/yr
  • sprunki cake toppers11K/yr
  • sprunki party decorations11K/yr
  • sprunky birthday decorations9K/yr
  • sprunki balloons6K/yr
  • sprunki decorations6K/yr
  • sprunki party5K/yr
  • spunki birthday decorations4K/yr
  • sprunki cake topper4K/yr
All search terms

Top sprunki birthday decorations products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$7K20%$15K30%$22K40%$30K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 18 tracked products in this niche — three views at once, no toggling.

What buyers say about sprunki birthday decorations

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Excellent quality”

Fun/Entertainment Experience15%

“FUN”

Advertised Vs Actual Product14%

“As expected”

Value For Money12%

“Awesome deal”

Size-Overall12%

“They are good size”

Color5%

“Colors are nice”

Durability4%

“Quality and Durability”

Strength3%

“didnt feel flimsy when placing it”

Gifting Purpose2%

“Cool gifts”

Ease Of Use2%

“Easy to Use”

What buyers complain about

Size-Overall51%

“Small balls”

Advertised Vs Actual Product9%

“not the image”

Quality-Overall8%

“Cheap”

Defective Material/Parts3%

“the valve was malfunctioning”

Inflation/Deflation3%

“Over half the balls had holes in them and not inflatable”

Smell3%

“Smelly”

Color2%

“characters have incorrect colors”

Fun/Entertainment Experience2%

“Not fun to step on”

Print Quality2%

“The print looks faded the tshirt size was good”

Material Quality1%

“Very cheaply made”

Top return reasons

Size-Overall52%
Value For Money12%
Advertised Vs Actual Product7%
Inflation/Deflation5%
Leak-Proof4%
Quality-Overall3%
Functionality-Overall3%
Defective Material/Parts2%
Color2%
Material Quality2%

Common questions

Is sprunki birthday decorations profitable to sell on Amazon United States?
The niche generates $75K/yr across 18 tracked products. 1 of 11 products launched in the last 360 days are still selling. 90-day search growth is -11.4%. Flapen's verdict: Skip it (42/100).
How competitive is the sprunki birthday decorations niche?
12 brands and 15 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 79% of demand.
What do buyers complain about in sprunki birthday decorations?
Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 1.7%.
When does demand for sprunki birthday decorations peak?
Demand peaks in Mar–Aug; the busiest month runs 3.3× the quietest.
What does it cost to enter the sprunki birthday decorations niche?
Listings span $5.95–$37.80; the average listing price is $19.45 (sweet spot $15–$100). The average incumbent carries 310 reviews — the moat a new listing must climb.