Spring Wax Melts

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -70.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17K a year.

Searches, last 12 months

31K

Growth, 90 days vs prior 90

-70.0%

Conversion, latest week

4.1%

Market size, estimated

$17Ka year

Top search term

flower wax melts5K searches a year

Listings sell for $13.61 on average, from $5.59 to $26.02. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $13.61 that is $0 to $1K a year per listing.

Average price

$13.61under the $15 to $100 sweet spot

Price range

$5.59–$26.02

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

0.6%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.0% of listings are out of stock. The average listing ranks #265 within Home Fragrance. It carries 719 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

15.0%

Average rank

#265in Home Fragrance

Average rating

4.07 starsAmazon United States average 4.42 stars

Average reviews

719per listing

Listings tracked

28

7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

5Amazon's first-year sales bar

Average brand age

55 months