Is Spring Throw Blanket profitable to sell on Amazon United States?

Flapen scores Spring Throw Blanket 46 out of 100 on Amazon United States, a Fail. Shoppers spend $43K a year across 143 tracked products. 5 of the 66 products launched in the last year cleared the first-year sales bar. Search demand grew -71.0% in the last 90 days.

How competitive is the Spring Throw Blanket niche on Amazon United States?

82 brands and 93 sellers compete in Spring Throw Blanket on Amazon United States. The top 5 Spring Throw Blanket products take 17% of clicks, and the top 5 brands take 43%.

What do buyers complain about in Spring Throw Blanket?

Spring Throw Blanket buyers on Amazon United States complain most about Thickness, Quality-Overall, and Size-Overall. An estimated 2.9% of orders come back.

When does demand for Spring Throw Blanket peak?

Search demand for Spring Throw Blanket on Amazon United States peaks in Feb–Mar–Apr, and the busiest month runs 71.6× the quietest.

What does it cost to enter the Spring Throw Blanket niche?

Spring Throw Blanket sells for $21.32 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $8.52 to $43.44. The average product has 2,715 reviews, the count a new listing must catch up to.

Spring Throw Blanket

Fail

Demand is soft, at -71.0% this quarter, so Spring Throw Blanket is a Fail.

Flapen Score: 46
46 / 100Ranks 6,876 of 11,240 Home & Kitchen niches · −3 vs the category median of 49
Market size: $43K/yr309K searches / yr
90-day growth: -71.0%search demand this quarter
Competition: 17%top-5 click share · 82 brands · 93 sellers

Flapen Score

Spring Throw Blanket against its category

The dotted line is the Home & Kitchen average. Past it, Spring Throw Blanket is stronger. Inside it, weaker.

46Fail

This niche Category average

See the method

Market

The Spring Throw Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Spring Throw Blanket 309K times last year and spent an estimated $43K. The top 5 brands take 43% of clicks. Demand peaks in Feb–Mar–Apr. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 309K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -71.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.

Searches, last 12 months: 309K
Growth, 90 days vs prior 90: -71.0%
Conversion, latest week: 0.7%
Market size, estimated: $43Ka year
Peak month: March71.6× the quietest month
Top search term: spring throw blanket95K searches a year

02 · Price

A sale here is worth $21.32.

Listings sell for $21.32 on average, from $8.52 to $43.44. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $21.32 that is $0 to $2K a year per listing.

Average price: $21.32inside the $15 to $100 sweet spot
Price range: $8.52–$43.44
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 4K–5K
Units per listing a year: 0–100
Revenue per listing a year: $0–$2K
Returns: 2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #1,489 within Throws. It carries 2,715 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings: 88%
Prime listings: 99%
Out of stock, average day: 9.5%
Average rank: #1,489in Throws
Average rating: 4.52 starsAmazon United States average 4.42 stars
Average reviews: 2,715per listing
Listings tracked: 143

04 · Newcomers

5 of last year's 66 launches cleared the first-year sales bar.

66 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 66
Successful launches: 5Amazon's first-year sales bar
Average brand age: 29 months

Products

Top Spring Throw Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 17% of clicks. An open shelf where new products get seen.

Brands

82 rising

Sellers

Top-5 brand share

43%

Top 20: 70%

Top-5 click share

17%

Top 20: 43%

Open market

54%

Brand 127%
Brand 24%
Brand 34%
Brand 44%
Brand 54%
Brand 63%

Demand

Spring Throw Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Feb, Mar, Apr · busiest ÷ quietest = 71.6×

Search terms

Top Spring Throw Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

spring throw blanket95K/yr -85.2%1.5% conv.
spring blanket38K/yr -78.9%1.2% conv.
flower throw blanket22K/yr -15.4%0.8% conv.
pink floral throw blanket12K/yr +10.7%0.5% conv.
green floral throw blanket9K/yr +2.2%0.6% conv.
pink floral blanket12K/yr -5.9%0.5% conv.
floral blanket throw10K/yr -2.6%0.8% conv.
shabby chic blanket9K/yr -18.4%0.1% conv.
floral blankets8K/yr -10.8%0.3% conv.
spring blanket throw16K/yr -85.7%1.7% conv.

Reviews and returns

What reviews say buyers love and hate about Spring Throw Blanket

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Soft Feel”

18%of negative reviews mention “Thickness”

2.9%of orders come back

“Not as thick as it looks”

A buyer, on “Thickness”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

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FAQ

Common Spring Throw Blanket questions

Answered from the same tracked data.

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