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Spring Door Hanger

Fail

Demand is soft, at -89.8% this quarter, so Spring Door Hanger is a Fail.

Flapen Score
47
47 / 100
Ranks 6,404 of 11,240 Home & Kitchen niches · −2 vs the category median of 49
Market size
$38K/yr252K searches / yr
90-day growth
-89.8%search demand this quarter
Competition
18%top-5 click share · 60 brands · 101 sellers

Flapen Score

Spring Door Hanger against its category

The dotted line is the Home & Kitchen average. Past it, Spring Door Hanger is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spring Door Hanger market on Amazon at a glance

Shoppers on Amazon United States searched for Spring Door Hanger 252K times last year and spent an estimated $38K. The top 5 brands take 33% of clicks. Demand peaks in Feb–Mar–Apr. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 252K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -89.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.

Searches, last 12 months
252K
Growth, 90 days vs prior 90
-89.8%
Conversion, latest week
1.1%
Market size, estimated
$38Ka year
Peak month
March89.2× the quietest month
Top search term
summer door decorations10K searches a year

02 · Price

A sale here is worth $13.08.

Listings sell for $13.08 on average, from $5.75 to $37.34. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $13.08 that is $0 to $1K a year per listing.

Average price
$13.08under the $15 to $100 sweet spot
Price range
$5.75–$37.34
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.2% of listings are out of stock. The average listing ranks #5,665 within Decorative Signs & Plaques. It carries 577 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
13.2%
Average rank
#5,665in Decorative Signs & Plaques
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
577per listing
Listings tracked
87

04 · Newcomers

1 of last year's 25 launches cleared the first-year sales bar.

25 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
25
Successful launches
1Amazon's first-year sales bar
Average brand age
22 months

Products

Top Spring Door Hanger products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 18% of clicks. An open shelf where new products get seen.

Brands

60 falling

Sellers

101

Top-5 brand share

33%

Top 20: 68%

Top-5 click share

18%

Top 20: 50%

Open market

63%

  • Brand 18%
  • Brand 28%
  • Brand 38%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Spring Door Hanger search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Spike '25Black Friday '25Holiday '25Spike '26Prime Day '26DecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr · busiest ÷ quietest = 89.2×

Search terms

Top Spring Door Hanger search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • summer door decorations10K/yr
  • spring wall decor53K/yr
  • spring door hanger38K/yr
  • spring door sign22K/yr
  • spring sign19K/yr
  • hello spring sign17K/yr
  • spring welcome sign13K/yr
  • spring signs for home decor12K/yr
  • hello spring door sign8K/yr
  • spring signs9K/yr

Reviews and returns

What reviews say buyers love and hate about Spring Door Hanger

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Color”
26%of negative reviews mention “Size-Overall”
3.1%of orders come back
“Bigger than I thought”
A buyer, on “Size-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Spring Door Hanger questions

Answered from the same tracked data.