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sports themed birthday party supplies

Worth a look

Shows a thin review moat (156 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 54Growth 50Conversion 63Competition 72Returns 44Price range 63Avg price 71Brand share 91Review moat 92Quality gap 28

Review moat

Great155.95

avg incumbent reviews — the moat a new listing must climb

Brand share

Great44%

top-5 brand share — no brand owns this niche

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Avg price

Good$14.57

avg listing price — sweet spot $15–$100

Conversion

Good5.5%

search→purchase rate — share of searches ending in a sale

Price range

Good$5.88–$30.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$356K

$356K/yr · 443K searches

Growth

Good+20.2%

90-day search growth — must beat 0% to launch

Returns

Okay3.5%

return rate — above 5% kills the launch gate

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, sports themed birthday party supplies is a $356K/yr Amazon United States market (443K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in May. Verdict: Worth a look — 60/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

sports themed birthday party supplies market data

Units sold / yr
20K–25K
avg 250–500/product
Revenue / yr
$291K–$364K
units × avg price
Conversion rate
5.5%
Avg BSR
#1,199
Page quality
0%
Prime
100%
Sponsored
93%
Out of stock
3.9%
Avg brand age
23 months
Avg seller age
156 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

36 falling

Sellers

53

Top-5 brand share

44%

Top 20: 84%

Top-5 click share

42%

Top 20: 80%

Open market

51%

  • LINHAXM13%
  • Kinovo11%
  • QIYANPAX7%
  • Bedwina6%
  • Gatherfun6%
  • APUXXJUPA5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +20.2% search growth over the last 90 days.
10K6KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 2.7×

Top sports themed birthday party supplies search terms

  • sports birthday party decorations108K/yr
  • sports themed party decorations86K/yr
  • sports party decorations58K/yr
  • sports decorations22K/yr
  • sports decorations for party21K/yr
  • sports party21K/yr
  • sports birthday decorations19K/yr
  • sports theme party decorations13K/yr
  • sports birthday13K/yr
  • sports party decor12K/yr
All search terms

Top sports themed birthday party supplies products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$14K8%$28K12%$43K16%$57K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about sports themed birthday party supplies

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“The quality is also really solid for a full kit like this”

Value For Money12%

“Good value for the money”

Size-Overall10%

“Good size”

Assembly/Installation7%

“Easy to set up”

Fun/Entertainment Experience7%

“Super fun”

Durability7%

“they are durable”

Color5%

“Beautiful vivid colors”

Ease Of Use5%

“Very easy to use”

Design-Overall5%

“i love the design on these”

Advertised Vs Actual Product3%

“It looks exactly as advertised”

What buyers complain about

Inflation/Deflation16%

“Doesnt inflate”

Quality-Overall15%

“Garbage”

Size-Overall14%

“they will short you”

Durability9%

“it did not hold up :”

Assembly/Installation8%

“Janky assembly that”

Value For Money5%

“wouldnt recommend wasting the money it was very cheaply made for the price”

Adhesion/Stickiness3%

“Only thing is the bottom didn't stick together well”

Advertised Vs Actual Product3%

“Not what I pictured”

Smell3%

“Did smell super plastic”

Thickness2%

“The streamers and different sports equipment pictures are super thick and really eye catching”

Top return reasons

Size-Overall35%
Inflation/Deflation14%
Advertised Vs Actual Product11%
Value For Money9%
Material Quality5%
Quality-Overall5%
Defective Material/Parts4%
Functionality-Overall3%
Assembly/Installation2%
Leak-Proof2%

Common questions

Is sports themed birthday party supplies profitable to sell on Amazon United States?
The niche generates $356K/yr across 40 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is +20.2%. Flapen's verdict: Worth a look (60/100).
How competitive is the sports themed birthday party supplies niche?
36 brands and 53 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 44% of demand.
What do buyers complain about in sports themed birthday party supplies?
Top complaints mined from reviews: Inflation/Deflation, Quality-Overall, Size-Overall. The return rate is 3.5%.
When does demand for sports themed birthday party supplies peak?
Demand peaks in May; the busiest month runs 2.7× the quietest.
What does it cost to enter the sports themed birthday party supplies niche?
Listings span $5.88–$30.36; the average listing price is $14.57 (sweet spot $15–$100). The average incumbent carries 156 reviews — the moat a new listing must climb.