spoonula
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size
Incredible$2.4M$2.4M/yr · 1.5M searches
Returns
Great1.7%return rate — above 5% kills the launch gate
Competition
Great38%top-5 click share — an open shelf
Avg price
Good$121.51avg listing price — sweet spot $15–$100
Review moat
Okay2,167.06avg incumbent reviews — the moat a new listing must climb
Price range
Okay$8.89–$323.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-11.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, spoonula is a $2.4M/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 48/100.
Data updated Aug 5, 2026 · scored weekly · How we score niches
spoonula market data
- Units sold / yr
- 20K–25K
- avg 250–500/product
- Revenue / yr
- $2.4M–$3.0M
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #173
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 78%
- Out of stock
- 1.1%
- Avg brand age
- 44 months
- Avg seller age
- 153 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
9 rising
Sellers
121
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
38%
Top 20: 73%
Open market
2%
- STAUB90%
- VITEVER3%
- Badiano2%
- Vovoly2%
- StarPack Home1%
- Lodge1%
- Open — no brand owns it (3 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.9% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 5.7×
Top spoonula search terms
- staub730K/yr
- staub dutch oven263K/yr
- staub utensils101K/yr
- staub cookware111K/yr
- spoonula66K/yr
- staub cast iron63K/yr
- spoonula spatula silicone25K/yr
- scoop spoon46K/yr
- staub cocotte23K/yr
- scoop spatula17K/yr
Top spoonula products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
STAUB Cast Iron Dutch Oven 4-qt Round Cocotte Made in France Serves 3-4 White
STAUB$154.494.6★1,535 rev
Staub 7-Qt Dutch Oven Serves up to 7-8 People Oven Safe to 500F Red
STAUB$282.614.7★6,206 rev
Staub Silicone with Wood Handle Cooking Utensil Multi-function Spatula Spoon
STAUB$16.714.8★2,228 rev
Staub Cast Iron 4-qt Round Dutch Oven - Lilac
STAUB$157.844.6★1,535 rev
Staub Silicone with Wood Handle 5-pc Cooking Utensil Set
STAUB$77.624.7★415 rev
Newest
by launch date
3 PACK Silicone Cooking Spatula & Spoon for Nonstick Cookware BPA-Free
VITEVER$9.44188 rev
STAUB Ceramic 6-pc Prep Bowl Set (8oz) - Macaron Pastels
STAUB$69.204 rev
Staub Cast Iron 4-qt Round Dutch Oven - Peony Pink
STAUB$160.071,535 rev
Staub Cast Iron Round Cocotte 7-quart-Peony Pink
STAUB$289.601,535 rev
Staub Cast Iron Essential French Oven Dutch Oven 5-quart serves 5-6 Made in France - Cherry
STAUB$192.5459 rev
Trending
90-day click momentum
STAUB Cast Iron 1.5-qt Petite French Oven - Citron
STAUB$138.344.5★
3 PACK Silicone Cooking Spatula & Spoon for Nonstick Cookware BPA-Free
VITEVER$9.444.8★
STAUB Ceramic 6-pc Prep Bowl Set (8oz) - Macaron Pastels
STAUB$69.205.0★
Staub Cast Iron 4-qt Round Dutch Oven - Lilac
STAUB$157.844.6★
Staub Cast Iron 7-qt Round Cocotte - White Truffle
STAUB$291.664.6★
What buyers say about spoonula
What buyers praise and complain about, mined from review topics.What buyers love
“The solid quality”
“Easy to handle”
“Great for cooking”
“Cleans easily”
“They are are sturdy”
“Good deal”
“Well it didn't break”
“Love the size”
“Beautiful colors”
“Just what I needed”
What buyers complain about
“Handle is not smooth”
“Poor Quality”
“Just dont put in dish washer or the wood handle will get weird”
“Too short”
“Poor durability”
“Expensive and now I can't return it”
“Most annoyingly, the handle is SO SHORT”
“Not Recommended--Coating Flakes Off”
“it just doesnt get rid of the smell”
“Do not, and I repeat do not stir anything of color, as it will become discolored”
Top return reasons
Common questions
- Is spoonula profitable to sell on Amazon United States?
- The niche generates $2.4M/yr across 51 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -11.9%. Flapen's verdict: Skip it (48/100).
- How competitive is the spoonula niche?
- 9 brands and 121 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in spoonula?
- Top complaints mined from reviews: Handle Quality, Quality-Overall, Dishwasher Safe. The return rate is 1.7%.
- When does demand for spoonula peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 5.7× the quietest.
- What does it cost to enter the spoonula niche?
- Listings span $8.89–$323.02; the average listing price is $121.51 (sweet spot $15–$100). The average incumbent carries 2,167 reviews — the moat a new listing must climb.