Is spongebob party decorations profitable to sell on Amazon United States?

The niche generates $1.1M/yr across 38 tracked products. 8 of 15 products launched in the last 360 days are still selling. 90-day search growth is +2.3%. Flapen's verdict: Launch it (60/100).

How competitive is the spongebob party decorations niche?

34 brands and 106 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 50% of demand.

What do buyers complain about in spongebob party decorations?

Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 2.4%.

When does demand for spongebob party decorations peak?

Demand is steady year-round — the busiest month runs 2.0× the quietest.

What does it cost to enter the spongebob party decorations niche?

Listings span $5.85–$29.05; the average listing price is $15.80 (sweet spot $15–$100). The average incumbent carries 611 reviews — the moat a new listing must climb.

spongebob party decorations

Launch it

A $1.1M/yr market growing +2.3% this quarter with returns at 2.4% — clears our launch bar.

Brand share

Great50%

top-5 brand share — no brand owns this niche

Market size

Great$1.1M

$1.1M/yr · 2.1M searches

Avg price

Great$15.80

avg listing price — sweet spot $15–$100

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Review moat

Good610.55

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.4%

return rate — above 5% kills the launch gate

Price range

Good$5.85–$29.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Okay+2.3%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, spongebob party decorations is a $1.1M/yr Amazon United States market (2.1M searches/yr). The top 5 brands hold 50% of demand. Verdict: Launch it — 60/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

spongebob party decorations market data

Units sold / yr: 50K–60K; avg 750–1,000/product
Revenue / yr: $790K–$948K; units × avg price
Conversion rate: 3.2%
Avg BSR: #1,254
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 3.9%
Avg brand age: 31 months
Avg seller age: 150 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

34 falling

Sellers

106

Top-5 brand share

50%

Top 20: 87%

Top-5 click share

41%

Top 20: 81%

Open market

46%

Daidle15%
Unique14%
Zorpex10%
Caisehabu6%
Toyland5%
PaimainKing4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 2.0×

Open Trend

Top spongebob party decorations search terms

spongebob birthday decorations1.1M/yr -4.0%1.8% conv.
spongebob party decorations269K/yr +28.8%1.3% conv.
spongebob decor118K/yr +11.9%0.3% conv.
spongebob decorations114K/yr +8.0%1.4% conv.
sponge bob party decoration99K/yr +8.3%1.6% conv.
spongebob birthday88K/yr +0.3%1.1% conv.
spongebob party73K/yr -1.4%1.0% conv.
spongebob backdrop49K/yr +19.9%1.1% conv.
spongebob party supplies39K/yr -7.2%0.8% conv.
spongebob party decor21K/yr +17.2%1.4% conv.

All search terms

Top spongebob party decorations products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sponge Birthday Decorations Kit - 153Pcs Under the Sea Party Supplies with Balloon Arch Backdrop & Video Guide - All-in-One Vibrant Decor for Kids & Teens Birthday Easy No-Stress Setup

Daidle$27.414.6★161 rev

Zorpex Cartoon Sponge Birthday Supplies Cute Funny Sea Happy Birthday Tableware for Kid Party Decoration Supplies with Banner Tablecloth Plate Paper Cup Napkin

Zorpex$19.544.6★142 rev

Unique Spongebob Birthday Decorations | Spongebob Party Decorations | Spongebob Party Supplies | Serves 16 Guests | With Banner Spongebob Tablecloth Dinner & Cake Plates Napkins Forks Button

Unique$29.054.8★770 rev

Toyland Pack Of 2 - Spongebob Squarepants and Patrick Star Foil Balloons - 1 x 29 Inch Spongebob & 1 x 36 Inch Patrick Shaped Character Foil Balloons

Toyland$18.824.7★664 rev

Spongebob Birthday Party Decorations - Officially Licensed Plates Napkins Banner Tablecloth Stickers for 16

Unique$22.944.6★223 rev

Newest

by launch date

Ocean Themed Birthday Party Decorations 132pcs Under the Sea Birthday Supplies Include Banner Plates Napkins Cups Forks Tablecloths Balloons Cake Toppers and Honeycomb Centerpieces for Party Decor

Generic$26.534 rev

2mo ago

Sponge Birthday Decorations Under the Sea Sponge Party Supplies with Hamburger Balloons Balloon Arch Kit Backdrop Bubble Garland and Foam Flower for Ocean Theme Party Mermaid Baby Shark

GAILROSO$25.8112 rev

4mo ago

175PCS Yellow Cartoon Party Supplies Ocean Tableware Set for Kids Boys Girls Birthday Party Decorations Yellow Undersea Happy Birthday Themed Napkin Cups Forks Knives Tablecloth Balloon for 24Guests

Gilyaoic$21.417 rev

5mo ago

DecoPac SpongeBob SquarePants Cake Topper Interactive 5 Piece Jellyfish Fields DecoSet Cake Decoration For Birthday & Celebrations Food Safe Durable

DecoPac$12.7056 rev

7mo ago

BEISHIDA 15Pcs Yellow Cartoon Hanging Swirl Decorations Pre-Strung Jellyfish Flowers Party Banner Backdrop for Ocean Theme Baby Shower Birthday Party Supplies

BEISHIDA$11.8319 rev

7mo ago

What buyers say about spongebob party decorations

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“good quality for kids”

Color12%

“Beautiful colors”

Value For Money11%

“Great buy for the money”

Advertised Vs Actual Product8%

“as described”

Durability6%

“It held up well”

Size-Overall6%

“Good size”

Assembly/Installation6%

“Easy to put together”

Design-Overall4%

“Great design”

Fun/Entertainment Experience3%

“Perfect for Parties”

Adhesion/Stickiness2%

“The sticky part to hold them up held so well”

What buyers complain about

Quality-Overall13%

“Horrible quality”

Durability11%

“Fell apart easily”

Size-Overall10%

“These lollipops are really small”

Adhesion/Stickiness7%

“These stickers werent adhesive”

Strength7%

“not sturdy”

Value For Money5%

“These were way over priced”

Advertised Vs Actual Product5%

“Deceptive product”

Smell4%

“Bad smell”

Inflation/Deflation3%

“They dont inflate”

Ease Of Use2%

“Could not even use because it was so bad”

Top return reasons

Value For Money16%

Quality-Overall15%

Color14%

Advertised Vs Actual Product13%

Size-Overall12%

Material Quality5%

Defective Material/Parts4%

Adhesion/Stickiness3%

Functionality-Overall2%

Product Condition1%

Common questions

Is spongebob party decorations profitable to sell on Amazon United States?: The niche generates $1.1M/yr across 38 tracked products. 8 of 15 products launched in the last 360 days are still selling. 90-day search growth is +2.3%. Flapen's verdict: Launch it (60/100).
How competitive is the spongebob party decorations niche?: 34 brands and 106 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 50% of demand.
What do buyers complain about in spongebob party decorations?: Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 2.4%.
When does demand for spongebob party decorations peak?: Demand is steady year-round — the busiest month runs 2.0× the quietest.
What does it cost to enter the spongebob party decorations niche?: Listings span $5.85–$29.05; the average listing price is $15.80 (sweet spot $15–$100). The average incumbent carries 611 reviews — the moat a new listing must climb.