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Spongebob Blanket

Fail

Demand is soft, at -32.0% this quarter, so Spongebob Blanket is a Fail.

Flapen Score
45
45 / 100
Ranks 7,297 of 11,240 Home & Kitchen niches · −4 vs the category median of 49
Market size
$132K/yr220K searches / yr
90-day growth
-32.0%search demand this quarter
Competition
39%top-5 click share · 10 brands · 27 sellers

Flapen Score

Spongebob Blanket against its category

The dotted line is the Home & Kitchen average. Past it, Spongebob Blanket is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spongebob Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Spongebob Blanket 220K times last year and spent an estimated $132K. The top 5 brands take 81% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 220K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -32.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $132K a year.

Searches, last 12 months
220K
Growth, 90 days vs prior 90
-32.0%
Conversion, latest week
1.7%
Market size, estimated
$132Ka year
Peak month
December5.9× the quietest month
Top search term
spongebob blanket132K searches a year

02 · Price

A sale here is worth $35.36.

Listings sell for $35.36 on average, from $15.64 to $72.89. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $35.36 that is $4K to $9K a year per listing.

Average price
$35.36inside the $15 to $100 sweet spot
Price range
$15.64–$72.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$4K–$9K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #1,521 within Throws. It carries 1,663 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
98%
Out of stock, average day
3.9%
Average rank
#1,521in Throws
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
1,663per listing
Listings tracked
40

04 · Newcomers

2 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
2Amazon's first-year sales bar
Average brand age
34 months

Products

Top Spongebob Blanket products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.

$0$5K$11K$16K$21K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

27

Est. top-5 brand share

81%

Top 20: 100%

Est. top-5 click share

39%

Top 20: 78%

Open market

13%

  • Franco28%
  • Nickelodeon24%
  • Northwest17%
  • SPONGEBOB SQUAREPANTS6%
  • LOGOVISION6%
  • Surreal Entertainment6%
  • Open — no brand owns it (4 brands, 13%)

Demand

Spongebob Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.9×

Search terms

Top Spongebob Blanket search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • spongebob blanket132K/yr
  • spongebob bedding29K/yr
  • spongebob blanket for adults14K/yr
  • spongebob throw blanket11K/yr
  • spongebob blanket for kids11K/yr
  • spongebob comforter9K/yr
  • sponge bob blanket9K/yr
  • spongebob bedding sets4K/yr

Reviews and returns

What reviews say buyers love and hate about Spongebob Blanket

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Soft Feel”
24%of negative reviews mention “Size-Overall”
1.9%of orders come back
“Absolutely size up”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Spongebob Blanket questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data