Is spongebob blanket profitable to sell on Amazon United States?

The niche generates $132K/yr across 40 tracked products. 2 of 11 products launched in the last 360 days are still selling. 90-day search growth is -32.0%. Flapen's verdict: Skip it (45/100).

How competitive is the spongebob blanket niche?

10 brands and 27 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in spongebob blanket?

Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 1.9%.

When does demand for spongebob blanket peak?

Demand peaks in Nov–Dec; the busiest month runs 5.9× the quietest.

What does it cost to enter the spongebob blanket niche?

Listings span $15.64–$72.89; the average listing price is $35.36 (sweet spot $15–$100). The average incumbent carries 1,663 reviews — the moat a new listing must climb.

spongebob blanket

Skip it

Soft demand (-32.0% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible$35.36

avg listing price — sweet spot $15–$100

Price range

Incredible$15.64–$72.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great39%

top-5 click share — an open shelf

Returns

Great1.9%

return rate — above 5% kills the launch gate

Review moat

Okay1,663

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Market size

Okay$132K

$132K/yr · 220K searches

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-32.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, spongebob blanket is a $132K/yr Amazon United States market (220K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

spongebob blanket market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $141K–$177K; units × avg price
Conversion rate: 1.7%
Avg BSR: #1,521
Page quality: 0%
Prime: 98%
Sponsored: 70%
Out of stock: 3.9%
Avg brand age: 34 months
Avg seller age: 169 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

10 rising

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

39%

Top 20: 78%

Open market

13%

Franco28%
Nickelodeon24%
Northwest17%
SPONGEBOB SQUAREPANTS6%
LOGOVISION6%
Surreal Entertainment6%
Open — no brand owns it (4 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -32.0% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 5.9×

Open Trend

Top spongebob blanket search terms

spongebob blanket132K/yr -31.6%1.6% conv.
spongebob bedding29K/yr -39.1%0.8% conv.
spongebob blanket for adults14K/yr -5.0%1.8% conv.
spongebob throw blanket11K/yr -24.7%1.9% conv.
spongebob blanket for kids11K/yr -25.4%2.4% conv.
spongebob comforter9K/yr -31.5%0.6% conv.
sponge bob blanket9K/yr -45.9%2.9% conv.
spongebob bedding sets4K/yr -48.9%1.1% conv.

All search terms

Top spongebob blanket products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Nickelodeon Spongebob Squarepants Silky Soft Throw Blanket. Blue Yellow Pink Green White

Nickelodeon$22.794.7★623 rev

Northwest Spongebob Spongey Smiles Hugger Pillow & Silk Touch Throw Blanket Set Stuffed Animal 50x60 inch Blanket and 11 inch Plushie

Northwest$28.474.8★215 rev

Franco Kids Bedding Super Soft Comforter and Sheet Set with Sham 5 Piece Twin Size Spongebob Squarepants

Franco$64.394.8★19,871 rev

The Spongebob Movie: The Search for Squarepants Halloween Throw Blanket Kids Pirate Super Soft Cozy Plush Bedding 46 x 60 (Officially Licensed Product) by Franco

Franco$30.504.7★327 rev

SPONGEBOB SQUAREPANTS Throw Blanket for Kids Teens Adults 51 x 59 in Cartoon Fleece Blankets Soft Plush Bed Throws Cozy Gifts for Kids

SPONGEBOB SQUAREPANTS$24.844.8★95 rev

Newest

by launch date

SpongeBob SquarePants Kids 2-Piece Snug-Fit Cotton Pajama Set BEST DAY 2 8

Nickelodeon$15.64479 rev

2mo ago

SpongeBob SquarePants Kids 2-Piece Snug-Fit Cotton Pajama Set BEST DAY 2 6

Nickelodeon$15.70479 rev

2mo ago

Spongebob Squarepants Kids Sports Soccer Throw 46 in x 60 in Soft Plush Blanket for Couch Bed or Sporting Events 2026 World Tournament (Officially Licensed Product) by Franco

Franco$31.5014,311 rev

3mo ago

Spongebob Squarepants Fluffy Throw 50 in x 70 in Soft Plush Lightweight Blanket for Couch Bed & Travel (100% Officially Licensed Product) by Franco Collectibles

Franco$24.7226 rev

5mo ago

The Spongebob Movie: The Search for Squarepants Halloween Throw Blanket Kids Pirate Super Soft Cozy Plush Bedding 46 x 60 (Officially Licensed Product) by Franco

Franco$30.50327 rev

8mo ago

What buyers say about spongebob blanket

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel20%

“Good firm blanket”

Quality-Overall20%

“Good quality and nice size blanket”

Size-Overall12%

“Excellent fit”

Comfort-Overall10%

“So comfy”

Gifting Purpose7%

“Christmas gift”

Advertised Vs Actual Product6%

“Accurate description”

Color3%

“The colors are bright and fun”

Durability3%

“Nice and durable”

Material Quality3%

“Dollar tree quality material”

Value For Money2%

“Literally worth every penny”

What buyers complain about

Size-Overall24%

“Absolutely size up”

Thickness11%

“Its thick”

Quality-Overall9%

“Cheap”

Advertised Vs Actual Product7%

“The sheet and pillow cases dont match the listing photos”

Value For Money3%

“Not worth the money overpriced”

Material Quality3%

“I expected the material to be a little thicker”

Durability3%

“its already ripped”

Gifting Purpose2%

“this is definitely not giftable quality :”

Shrinkage Resistance2%

“And definitely shrinks a bit after washing”

Top return reasons

Size-Overall66%

Advertised Vs Actual Product6%

Material Quality4%

Thin3%

Quality-Overall3%

Value For Money3%

Product Condition2%

Color1%

Thickness1%

Stitch/Finish/Polish1%

Common questions

Is spongebob blanket profitable to sell on Amazon United States?: The niche generates $132K/yr across 40 tracked products. 2 of 11 products launched in the last 360 days are still selling. 90-day search growth is -32.0%. Flapen's verdict: Skip it (45/100).
How competitive is the spongebob blanket niche?: 10 brands and 27 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in spongebob blanket?: Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 1.9%.
When does demand for spongebob blanket peak?: Demand peaks in Nov–Dec; the busiest month runs 5.9× the quietest.
What does it cost to enter the spongebob blanket niche?: Listings span $15.64–$72.89; the average listing price is $35.36 (sweet spot $15–$100). The average incumbent carries 1,663 reviews — the moat a new listing must climb.