Is spongebob balloons profitable to sell on Amazon United States?

The niche generates $119K/yr across 31 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is -3.0%. Flapen's verdict: Worth a look (50/100).

How competitive is the spongebob balloons niche?

20 brands and 45 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 69% of demand.

What do buyers complain about in spongebob balloons?

Top complaints mined from reviews: Inflation/Deflation, Assembly/Installation, Value For Money. The return rate is 2.0%.

When does demand for spongebob balloons peak?

Demand is steady year-round — the busiest month runs 2.1× the quietest.

What does it cost to enter the spongebob balloons niche?

Listings span $5.26–$39.44; the average listing price is $13.47 (sweet spot $15–$100). The average incumbent carries 363 reviews — the moat a new listing must climb.

spongebob balloons

Worth a look

Shows a thin review moat (363 avg reviews), but soft demand (-3.0% this quarter) keeps it on the watch list.

Review moat

Great363.13

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.0%

return rate — above 5% kills the launch gate

Price range

Good$5.26–$39.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.1%

search→purchase rate — share of searches ending in a sale

Avg price

Good$13.47

avg listing price — sweet spot $15–$100

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$119K

$119K/yr · 146K searches

Growth

Bad-3.0%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, spongebob balloons is a $119K/yr Amazon United States market (146K searches/yr). The top 5 brands hold 69% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

spongebob balloons market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: $108K–$135K; units × avg price
Conversion rate: 6.1%
Avg BSR: #3,409
Page quality: 0%
Prime: 100%
Sponsored: 84%
Out of stock: 0.0%
Avg brand age: 24 months
Avg seller age: 171 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 flat

Sellers

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

50%

Top 20: 89%

Open market

27%

Anagram20%
Amscan17%
Toyland15%
FEYG10%
Tostmrks6%
CHANGZHONG4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 2.1×

Open Trend

Top spongebob balloons search terms

spongebob balloons97K/yr -2.6%4.8% conv.
spongebob balloon20K/yr +13.1%5.3% conv.
spongebob birthday balloons14K/yr -18.0%4.4% conv.
sponge bob balloons9K/yr -2.2%5.9% conv.
spongebob happy birthday balloons3K/yr -21.7%5.0% conv.
spongebob ballons2K/yr -14.8%8.3% conv.

All search terms

Top spongebob balloons products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Anagram International M6398901 SpongeBob Square Pants Shape Balloon Pack 28

Amscan$7.934.7★1,236 rev

Toyland Pack Of 2 - Spongebob Squarepants and Patrick Star Foil Balloons - 1 x 29 Inch Spongebob & 1 x 36 Inch Patrick Shaped Character Foil Balloons

Toyland$18.824.7★664 rev

Blue and Yellow Balloons 50PCS 12 Inch Flower Printed Metallic Blue Yellow Balloons with Ribbon for Birthday Theme Party Decorations

FEYG$9.744.6★675 rev

Anagram SpongeBob Foil Balloon Bouquet 5 Piece Set Perfect for Kids Birthdays and Themed Parties

Anagram$12.784.4★11 rev

65Pcs Ocean Themed Balloon Kit - Sponge Balloons 12 Inch with Under the Sea Prints And 20m Ribbon for Birthday Summer Sponge Party And Balloon Arch Decoration (Teal Blue Pink Yellow)

Tostmrks$9.074.9★29 rev

Newest

by launch date

Anagram SpongeBob Foil Balloon Bouquet 5 Piece Set Perfect for Kids Birthdays and Themed Parties

Anagram$12.7811 rev

6mo ago

40in Yellow Polka Dot Number 2 Helium Foil Polyester Film Balloon Digital 2

CHANGZHONG$6.9944 rev

6mo ago

Amandir 153pcs Blue and Yellow Balloons Arch Garland Kit Different Sizes 18 12 10 5inch Teal Metallic Blue Yellow Flower Printed Clear Balloons for Cartoon Birthday Sea Theme Shower Party Decorations

Amandir$9.644,112 rev

7mo ago

Sponge Birthday Decorations Kit - 153Pcs Under the Sea Party Supplies with Balloon Arch Backdrop & Video Guide - All-in-One Vibrant Decor for Kids & Teens Birthday Easy No-Stress Setup

Daidle$27.41161 rev

10mo ago

JarThenaAMCS 32 Pcs Cartoon Sponge Party Balloon Bikini Flower Bubble Printed Latex Balloons 21 In Hamburger Foil Balloons Teal Blue Yellow Balloon for Birthday Baby Shower Decor

JarThenaAMCS$9.914 rev

11mo ago

What buyers say about spongebob balloons

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“Great quality mylar balloons”

Advertised Vs Actual Product13%

“Exactly as pictured”

Size-Overall13%

“Good size”

Value For Money10%

“Reasonable price for all the pieces it came with”

Color8%

“Colors were vibrant”

Fun/Entertainment Experience7%

“Perfect for Parties”

Durability6%

“it is durable”

Inflation/Deflation3%

“Beautiful and easy to inflate”

Design-Overall2%

“Beautiful decor I recommend it”

Assembly/Installation2%

“Easy to assemble”

What buyers complain about

Inflation/Deflation27%

“It would not stay inflated for longer than five minutes”

Assembly/Installation9%

“Such a headache to put together”

Value For Money8%

“Price is a little high”

Smell7%

“Bad smell”

Size-Overall6%

“Large SpongeBob shaped balloon didnt come with a hole or a spot to fill the balloon”

Durability5%

“Banner started to fall apart while hanging”

Ease Of Use5%

“Ripped very easy wasnt able to use”

Advertised Vs Actual Product5%

“Not as pictured”

Quality-Overall5%

“low quality”

Leak-Proof2%

“Balloon slow leak”

Top return reasons

Size-Overall19%

Value For Money16%

Inflation/Deflation15%

Color12%

Advertised Vs Actual Product8%

Defective Material/Parts6%

Functionality-Overall5%