spode napkins
Worth a lookShows a fragmented shelf (top 5 take 11% of clicks), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Competition
Incredible11%top-5 click share — an open shelf
Avg price
Incredible$44.40avg listing price — sweet spot $15–$100
Review moat
Great150.96avg incumbent reviews — the moat a new listing must climb
Market size
Good$567K$567K/yr · 968K searches
Growth
Good+33.1%90-day search growth — must beat 0% to launch
Returns
Okay4.5%return rate — above 5% kills the launch gate
Price range
Okay$6.96–$334.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, spode napkins is a $567K/yr Amazon United States market (968K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Aug 6, 2026 · scored weekly · How we score niches
spode napkins market data
- Units sold / yr
- 20K–25K
- avg 100–250/product
- Revenue / yr
- $888K–$1.1M
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #1,366
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 55%
- Out of stock
- 13.6%
- Avg brand age
- 43 months
- Avg seller age
- 168 days
Competition & brand share
Clicks spread well past the top 5 (11% combined) — an open shelf where new products get seen.Brands
6 falling
Sellers
100
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
11%
Top 20: 32%
Open market
0%
- Spode87%
- Portmeirion12%
- Royal Worcester0%
- Pimpernel0%
- 222 Fifth0%
- vifulnts0%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +33.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 15.4×
Top spode napkins search terms
- spode228K/yr
- spode blue italian107K/yr
- spode christmas239K/yr
- spode christmas tree79K/yr
- spode christmas dishes136K/yr
- spode christmas tree collection65K/yr
- spode plates15K/yr
- spode blue9K/yr
- blue italian spode collection7K/yr
- spode dinnerware6K/yr
Top spode napkins products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Spode Blue Italian Blue Italian Dinner Plate - BlueWhite Set of 4
Spode$78.834.7★413 rev
Spode Blue Italian Blue Italian Pickle Dish BlueWhite
Spode$25.364.7★219 rev
Spode Blue Italian Dinnerware Set Set of 12 - Earthenware (Blue/White)
Spode$149.694.6★462 rev
Spode Christmas Tree Dinnerware Set 9 Oz Set of 12
Spode$134.214.8★73 rev
Spode Blue Room Blue Room Traditions Dinner Plate - BlueWhite
Spode$128.024.6★385 rev
Newest
by launch dateSpode Christmas Tree Dinnerware Set 9 Oz Set of 12
Spode$134.2173 rev
Spode Christmas Tree Christmas Tree Holly 10 Plates - Multicolor Set of 4
Spode$45.9250 rev
Spode Blue Italian Blue Italian Pickle Dish BlueWhite
Spode$25.36219 rev
Spode Morris & Co 8-Inch Dessert Plates Set of 4 - Fine Porcelain Dinnerware Ideal for High Tea & Everyday Tableware - Round Plates for Appetizers & Sides Dishwasher & Microwave Safe
Spode$45.6030 rev
Spode Blue Italian Blue Italian Travel Mug 12 oz BlueWhite
Spode$23.98314 rev
Trending
90-day click momentumSpode Morris & Co 8-Inch Dessert Plates Set of 4 - Fine Porcelain Dinnerware Ideal for High Tea & Everyday Tableware - Round Plates for Appetizers & Sides Dishwasher & Microwave Safe
Spode$45.604.5★
Spode Christmas Tree Pastry Forks (Set of 6) Stainless Steel Forks with Porcelain Handles for Holiday Meals 6-Inch Festive Christmas Flatware - Seasonal Tableware & Silverware Gift Set
Spode$14.584.8★
Spode Blue Room Blue Room Zoological Dinner Plate - BlueWhite
Spode$111.414.6★
Spode Blue Italian Blue Italian Pickle Dish BlueWhite
Spode$25.364.7★
Spode Blue Italian Blue Italian Travel Mug 12 oz BlueWhite
Spode$23.984.3★
What buyers say about spode napkins
What buyers praise and complain about, mined from review topics.What buyers love
“all of their products are beautiful”
“Beautiful classic design”
“Cute size”
“Great for giftgiving”
“Great value”
“Exactly what I wanted”
“The colors are bright”
“does not feel flimsy at all”
“also to not break easily”
“The porcelain feels substantial, the glazing is smooth and even, and the decoration is crisp and vibrant”
What buyers complain about
“its really big”
“not the door color”
“if you're gifting you may get it in a plain brown box so that's up to you if that could be an issue or not”
“not the high quality press that you may be anticipating”
“Overpriced for What It Is”
“Faulty handle”
“The only thing I do not like is that they are not dishwasher safe”
“heavier than I expected”
“Misleading product description and title”
“These were sold as new with no indication that they were seconds or imperfect quality”
Top return reasons
Common questions
- Is spode napkins profitable to sell on Amazon United States?
- The niche generates $567K/yr across 200 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is +33.1%. Flapen's verdict: Worth a look (51/100).
- How competitive is the spode napkins niche?
- 6 brands and 100 sellers compete. The top 5 products take 11% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in spode napkins?
- Top complaints mined from reviews: Size-Overall, Color, Gifting Purpose. The return rate is 4.5%.
- When does demand for spode napkins peak?
- Demand peaks in Nov–Dec; the busiest month runs 15.4× the quietest.
- What does it cost to enter the spode napkins niche?
- Listings span $6.96–$334.84; the average listing price is $44.40 (sweet spot $15–$100). The average incumbent carries 151 reviews — the moat a new listing must climb.