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Split King Flannel Sheets

Fail

Demand is soft, at -68.7% this quarter, so Split King Flannel Sheets is a Fail.

Flapen Score
34
34 / 100
Ranks 10,237 of 11,240 Home & Kitchen niches · −15 vs the category median of 49
Market size
$25K/yr97K searches / yr
90-day growth
-68.7%search demand this quarter
Competition
38%top-5 click share · 14 brands · 16 sellers

Flapen Score

Split King Flannel Sheets against its category

The dotted line is the Home & Kitchen average. Past it, Split King Flannel Sheets is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Split King Flannel Sheets market on Amazon at a glance

Shoppers on Amazon United States searched for Split King Flannel Sheets 97K times last year and spent an estimated $25K. The top 5 brands take 88% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -68.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25K a year.

Searches, last 12 months
97K
Growth, 90 days vs prior 90
-68.7%
Conversion, latest week
0.4%
Market size, estimated
$25Ka year
Peak month
November20.0× the quietest month
Top search term
split king flannel sheets sets for adjustable bed24K searches a year

02 · Price

A sale here is worth $58.62.

Listings sell for $58.62 on average, from $25.49 to $128.58. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $58.62 that is $0 to $6K a year per listing.

Average price
$58.62inside the $15 to $100 sweet spot
Price range
$25.49–$128.58
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 27.0% of listings are out of stock. The average listing ranks #375 within Sheets & Pillowcases. It carries 21,489 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
95%
Out of stock, average day
27.0%
Average rank
#375in Sheets & Pillowcases
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
21,489per listing
Listings tracked
38

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Split King Flannel Sheets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

14 flat

Sellers

16

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

38%

Top 20: 78%

Open market

10%

  • Brand 137%
  • Brand 231%
  • Brand 310%
  • Brand 47%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (8 brands, 10%)

Demand

Split King Flannel Sheets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 20.0×

Search terms

Top Split King Flannel Sheets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • split king flannel sheets sets for adjustable bed24K/yr
  • eddie bauer flannel sheets king12K/yr
  • deep pocket king sheet set flannel5K/yr
  • cuddle duds sheets king3K/yr
  • split king flannel sheet set8K/yr
  • california king flannel sheets deep pockets7K/yr
  • winter sheets king size15K/yr
  • flannel split king sheets5K/yr
  • flannel sheets split king5K/yr
  • warm sheets king size8K/yr

Reviews and returns

What reviews say buyers love and hate about Split King Flannel Sheets

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Soft Feel”
10%of negative reviews mention “Quality-Overall”
3.4%of orders come back
“Very poor quality sheets”
A buyer, on “Quality-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Split King Flannel Sheets questions

Answered from the same tracked data.