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58

splish splash birthday decorations

Worth a look

Shows demand growing +388.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 7Growth 100Conversion 34Competition 72Returns 59Price range 61Avg price 79Brand share 76Review moat 78Quality gap 35

Growth

Incredible+388.5%

90-day search growth — must beat 0% to launch

Avg price

Great$16.50

avg listing price — sweet spot $15–$100

Review moat

Great436.58

avg incumbent reviews — the moat a new listing must climb

Brand share

Great59%

top-5 brand share — no brand owns this niche

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Price range

Good$5.85–$29.41

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.6%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad$29K

$29K/yr · 65K searches

According to Flapen's Amazon United States niche tracking, splish splash birthday decorations is a $29K/yr Amazon United States market (65K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 58/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

splish splash birthday decorations market data

Units sold / yr
1K–2K
avg 0–100/product
Revenue / yr
$21K–$25K
units × avg price
Conversion rate
2.7%
Avg BSR
#2,666
Page quality
0%
Prime
100%
Sponsored
94%
Out of stock
5.1%
Avg brand age
28 months
Avg seller age
152 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 falling

Sellers

26

Top-5 brand share

59%

Top 20: 99%

Top-5 click share

42%

Top 20: 86%

Open market

33%

  • JOYIN19%
  • MEHOFOND11%
  • FINDRICH10%
  • SUOQUJE9%
  • Partico9%
  • TEMYAXU8%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — +388.5% search growth over the last 90 days.
4K3KBlack Friday '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 25.9×

Top splish splash birthday decorations search terms

  • splish splash party decorations33K/yr
  • splish splash birthday decorations17K/yr
  • splash party decorations8K/yr
  • splish splash7K/yr
All search terms

Top splish splash birthday decorations products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$1K10%$3K15%$4K20%$6K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about splish splash birthday decorations

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money14%

“Worth it”

Quality-Overall14%

“Product is great as expected no issues”

Color13%

“The colors are bright”

Fun/Entertainment Experience13%

“FUN”

Size-Overall9%

“They are good size”

Durability6%

“Quality and Durability”

Advertised Vs Actual Product5%

“As expected”

Design-Overall3%

“A great selection of fun designs”

Recycle/Reuse2%

“Splish splash, these are disposable and can go in the trash”

Assembly/Installation2%

“Easy to assemble as well”

What buyers complain about

Size-Overall31%

“Small balls”

Durability8%

“Can break easily”

Quality-Overall7%

“Cheap”

Strength7%

“Just very fragile”

Adhesion/Stickiness6%

“My only disappointment was the top material tore when adjusting the placement of the adhesive”

Smell5%

“Foul odor”

Material Quality4%

“Very cheaply made”

Advertised Vs Actual Product4%

“The pictures they supply don't match the product you buy”

Defective Material/Parts2%

“the valve was malfunctioning”

Inflation/Deflation2%

“Over half the balls had holes in them and not inflatable”

Top return reasons

Size-Overall35%
Value For Money15%
Color10%
Advertised Vs Actual Product6%
Quality-Overall4%
Inflation/Deflation3%
Defective Material/Parts3%
Material Quality3%
Adhesion/Stickiness3%
Functionality-Overall3%

Common questions

Is splish splash birthday decorations profitable to sell on Amazon United States?
The niche generates $29K/yr across 31 tracked products. 2 of 10 products launched in the last 360 days are still selling. 90-day search growth is +388.5%. Flapen's verdict: Worth a look (58/100).
How competitive is the splish splash birthday decorations niche?
21 brands and 26 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 59% of demand.
What do buyers complain about in splish splash birthday decorations?
Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 2.6%.
When does demand for splish splash birthday decorations peak?
Demand peaks in May–Jun–Jul–Aug; the busiest month runs 25.9× the quietest.
What does it cost to enter the splish splash birthday decorations niche?
Listings span $5.85–$29.41; the average listing price is $16.50 (sweet spot $15–$100). The average incumbent carries 437 reviews — the moat a new listing must climb.