Spiral Candle
FailThe top 5 brands take 100% of clicks, so Spiral Candle is a Fail.
- Flapen Score
- 34 / 100Ranks 10,237 of 11,240 Home & Kitchen niches · −15 vs the category median of 4934
- Market size
- $95K/yr187K searches / yr
- 90-day growth
- -11.5%search demand this quarter
- Competition
- 70%top-5 click share · 4 brands · 6 sellers
Flapen Score
Spiral Candle against its category
The dotted line is the Home & Kitchen average. Past it, Spiral Candle is stronger. Inside it, weaker.
Market
The Spiral Candle market on Amazon at a glance
Shoppers on Amazon United States searched for Spiral Candle 187K times last year and spent an estimated $95K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 4.0% of those searches ended in a purchase.
Shoppers searched for this 187K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $95K a year.
- Searches, last 12 months
- 187K
- Growth, 90 days vs prior 90
- -11.5%
- Conversion, latest week
- 4.0%
- Market size, estimated
- $95Ka year
- Peak month
- December4.8× the quietest month
- Top search term
- meri meri candles40K searches a year
02 · Price
A sale here is worth $12.79.
Listings sell for $12.79 on average, from $6.00 to $17.36. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $12.79 that is $1K to $3K a year per listing.
- Average price
- $12.79under the $15 to $100 sweet spot
- Price range
- $6.00–$17.36
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #505 within Candles. It carries 165 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 3.0%
- Average rank
- #505in Candles
- Average rating
- 4.70 starsAmazon United States average 4.42 stars
- Average reviews
- 165per listing
- Listings tracked
- 14
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Spiral Candle products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 31, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Cigarette Birthday Candles (18-Pack)
- Price
- $12.70
- Rating
- 4.8/5
- Reviews
- 119
- Age
- 1y ago

Meri Meri Swirly Tall Cake Candles (Pack of 20) 5 Tall Unscented Candles
- Price
- $11.93
- Rating
- 4.5/5
- Reviews
- 207
- Age
- 4y ago

Meri Meri Balloon Candles (Pack of 6) Birthday Cake Candles 6 Fun Designs & Colors 4.5 Tall Unscented
- Price
- $15.40
- Rating
- 5.0/5
- Reviews
- 16
- Age
- 1y ago

Meri Meri Twisted Long Birthday Candles for Cake (Pack of 16) 7 Tall Unscented Meri Meri Birthday Candles
- Price
- $11.87
- Rating
- 4.8/5
- Reviews
- 117
- Age
- 4y ago

PHD CAKE 24-Count Rainbow Spiral Birthday Candles with Holders Party Candles Cake Candles
- Price
- $6.00
- Rating
- 4.7/5
- Reviews
- 780
- Age
- 4y ago
Trending
estimated 90-day click momentum
xo Fetti 14pc Novelty Birthday Candles | Star Glitter Pastel Party Decor
- Price
- $15.54
- Rating
- 4.4/5
- Reviews
- 15
- Age
- 8mo ago

Meri Meri Happy Birthday Candles for Cake (Pack of 16) 2 Sizes of Birthday Cake Candles Unscented Meri Meri Candles
- Price
- $11.85
- Rating
- 4.7/5
- Reviews
- 181
- Age
- 2y ago

PHD CAKE 24-Count Rainbow Spiral Birthday Candles with Holders Party Candles Cake Candles
- Price
- $6.00
- Rating
- 4.7/5
- Reviews
- 780
- Age
- 4y ago

Meri Meri Swirly Tall Cake Candles (Pack of 20) 5 Tall Unscented Candles
- Price
- $11.93
- Rating
- 4.5/5
- Reviews
- 207
- Age
- 4y ago

Cigarette Birthday Candles (18-Pack)
- Price
- $12.70
- Rating
- 4.8/5
- Reviews
- 119
- Age
- 1y ago
Newest
by launch date
xo Fetti 14pc Novelty Birthday Candles | Star Glitter Pastel Party Decor
- Price
- $15.54
- Rating
- 4.4/5
- Reviews
- 15
- Age
- 8mo ago

Meri Meri Balloon Candles (Pack of 6) Birthday Cake Candles 6 Fun Designs & Colors 4.5 Tall Unscented
- Price
- $15.40
- Rating
- 5.0/5
- Reviews
- 16
- Age
- 1y ago

Meri Meri Rainbow Star Candles (Pack of 12) Baby Shower and Bridal Shower Candles for Cakes and Cupcakes 12 Colors Average Candle Height with Stick: 2.125 Unscented
- Price
- $17.36
- Rating
- 4.4/5
- Reviews
- 6
- Age
- 1y ago

Cigarette Birthday Candles (18-Pack)
- Price
- $12.70
- Rating
- 4.8/5
- Reviews
- 119
- Age
- 1y ago

Meri Meri Mini Birthday Candles for Cake (Pack of 50) Unscented Meri Meri Birthday Candles
- Price
- $16.97
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 70% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
6
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
70%
Top 20: 100%
Open market
0%
- VAT1948%
- Meri Meri45%
- PHD CAKE4%
- xo, Fetti4%
Demand
Spiral Candle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.8×
Search terms
Top Spiral Candle search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- meri meri candles40K/yr
- fun candles44K/yr
- cigarette candles14K/yr
- meri meri birthday candles9K/yr
- candles cute9K/yr
- cigarette birthday candles4K/yr
- cigarette candles for cake5K/yr
- girly candles4K/yr
- cigarette candle2K/yr
- candles for girls4K/yr
Reviews and returns
What reviews say buyers love and hate about Spiral Candle
We read the reviews and the return reasons for every product selling here.
“Expensive for why”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Spiral Candle questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









