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Spiderman Blanket

Fail

Demand is soft, at -10.3% this quarter, so Spiderman Blanket is a Fail.

Flapen Score
48
48 / 100
Ranks 5,923 of 11,240 Home & Kitchen niches · −1 vs the category median of 49
Market size
$302K/yr721K searches / yr
90-day growth
-10.3%search demand this quarter
Competition
48%top-5 click share · 11 brands · 29 sellers

Flapen Score

Spiderman Blanket against its category

The dotted line is the Home & Kitchen average. Past it, Spiderman Blanket is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spiderman Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Spiderman Blanket 721K times last year and spent an estimated $302K. The top 5 brands take 84% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 721K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $302K a year.

Searches, last 12 months
721K
Growth, 90 days vs prior 90
-10.3%
Conversion, latest week
1.9%
Market size, estimated
$302Ka year
Peak month
December6.7× the quietest month
Top search term
spiderman blanket396K searches a year

02 · Price

A sale here is worth $22.42.

Listings sell for $22.42 on average, from $14.38 to $36.00. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $22.42 that is $6K to $11K a year per listing.

Average price
$22.42inside the $15 to $100 sweet spot
Price range
$14.38–$36.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
$6K–$11K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #349 within Kids' Bedding. It carries 1,609 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
96%
Out of stock, average day
4.7%
Average rank
#349in Kids' Bedding
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
1,609per listing
Listings tracked
24

04 · Newcomers

2 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
32 months

Products

Top Spiderman Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 flat

Sellers

29

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

48%

Top 20: 93%

Open market

12%

  • Brand 130%
  • Brand 223%
  • Brand 318%
  • Brand 49%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (5 brands, 12%)

Demand

Spiderman Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.7×

Search terms

Top Spiderman Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spiderman blanket396K/yr
  • spider man blanket73K/yr
  • spiderman blanket for boys71K/yr
  • spiderman throw blanket39K/yr
  • spiderman blanket adult30K/yr
  • spider-man blanket13K/yr
  • spider man blankets for boys14K/yr
  • spiderman blankets8K/yr
  • spiderman baby blanket6K/yr
  • spider-man blankets6K/yr

Reviews and returns

What reviews say buyers love and hate about Spiderman Blanket

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Soft Feel”
22%of negative reviews mention “Size-Overall”
1.8%of orders come back
“came quick its really big”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Spiderman Blanket questions

Answered from the same tracked data.