Is spell jars profitable to sell on Amazon United States?

The niche generates $125K/yr across 32 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +30.1%. Flapen's verdict: Worth a look (55/100).

How competitive is the spell jars niche?

24 brands and 28 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 57% of demand.

What do buyers complain about in spell jars?

Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 2.1%.

When does demand for spell jars peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the spell jars niche?

Listings span $5.95–$33.03; the average listing price is $15.80 (sweet spot $15–$100). The average incumbent carries 1,471 reviews — the moat a new listing must climb.

spell jars

Worth a look

Shows no brand lock-in (top 5 brands take 57% of clicks), but strong incumbent ratings (4.6★) keeps it on the watch list.

Brand share

Great57%

top-5 brand share — no brand owns this niche

Avg price

Great$15.80

avg listing price — sweet spot $15–$100

Returns

Good2.1%

return rate — above 5% kills the launch gate

Price range

Good$5.95–$33.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Growth

Good+30.1%

90-day search growth — must beat 0% to launch

Conversion

Good4.4%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,470.59

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$125K

$125K/yr · 179K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, spell jars is a $125K/yr Amazon United States market (179K searches/yr). The top 5 brands hold 57% of demand. Verdict: Worth a look — 55/100.

Data updated Aug 1, 2026 · scored weekly · How we score niches

spell jars market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $95K–$126K; units × avg price
Conversion rate: 4.4%
Avg BSR: #155
Page quality: 0%
Prime: 100%
Sponsored: 97%
Out of stock: 3.5%
Avg brand age: 38 months
Avg seller age: 168 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 falling

Sellers

Top-5 brand share

57%

Top 20: 96%

Top-5 click share

48%

Top 20: 86%

Open market

38%

Sherli16%
MaxMau16%
Wyspell11%
Okxiri8%
Danmu6%
Geiserailie5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +30.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top spell jars search terms

spell jars103K/yr +28.0%3.9% conv.
spell jar14K/yr +43.6%2.7% conv.
spell jars for witchcraft15K/yr +32.6%3.2% conv.
witch jars9K/yr +37.6%1.6% conv.
small spell jars6K/yr +45.2%4.9% conv.
witchy jars6K/yr +28.0%0.4% conv.
spell bottles8K/yr +19.2%3.1% conv.
witchcraft jars4K/yr +35.8%2.9% conv.
witch bottles6K/yr +24.0%0.8% conv.
mini spell jars5K/yr +41.0%4.1% conv.

All search terms

Top spell jars products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MaxMau 24PCS 10ml Glass Bottles Mini Vials with Cork Stoppers for DIY Decoration and Wedding Party Favors

MaxMau$7.854.8★3,705 rev

Sherli 45 Pcs Small Mini Glass Bottles with Cork Stoppers Small Glass Jars with Lids Tiny Spell Jars with 50 Eye Screws and 3 Funnels for DIY Art Craft(0.5ml 1ml 3ml 5ml 10ml)

Sherli$13.454.6★574 rev

Wyspell Witchcraft Supplies Kit - 54PCS - Witch Kit for Altar: Spell Candles Dried Herbs Healing Crystals in Jars - Wiccan Supplies & Tools - Witchy Gifts for Beginners

Wyspell$25.544.7★2,900 rev

30PCS Spell Jars Mini Jars Glass Vials Potion Bottles

Okxiri$8.524.7★263 rev

Sherli 45 Pcs Mini Tiny Glass Jars Small Bottles with Cork Stoppers Spell Jars with Eye Screws and Funnels Tiny Cork Glass Bottles for DIY Art Craft (1ml 2ml 3ml 5ml 10ml)

Sherli$12.754.6★65 rev

Newest

by launch date

CHERLU 10ml Small Glass Bottles with Corks Pack of 100 Wishing Glass Jars

CHERLU$18.8511 rev

6mo ago

30 Pcs Witchcraft Herbs for Spell Jars Premium Dried Flowers Apothecary Kit for Wiccan Supplies Rituals & Manifestation Beginner Witch Stuff (10g/Bag)

YJXIN$19.864 rev

9mo ago

8 oz Mason Jars with Airtight Silver Lids - 4 Pack Small Glass Jars - Thickened Wide Mouth Canning Jars for Spell Jars Candle Making Premium Spices & Bathroom Vanity Decor

Peokuaey$9.76368 rev

10mo ago

Geiserailie 50 Pieces Small Tiny Glass Spell Jars Bottle with Cork Stopper Witchy Gifts Witchcraft Supplies Wishing Bottles with Eye Screws Funnel Rope for DIY Crafts(Transparent Style C)

Geiserailie$16.911,018 rev

11mo ago

MINGRI Mystery Jewelry Jar Gothic Jewelry Box for Women Spooky Season Accessories Gift Set(25-30PCS Gothic Witch Punk Necklace Earrings Rings Bracelets/Bangles) Unique Birthday & Party Favor for Her

MINGRI$29.76268 rev

1y ago

What buyers say about spell jars

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“the quality has been consistent every time”

Size-Overall15%

“Perfect size”

Value For Money14%

“Great value”

Advertised Vs Actual Product10%

“As described”

Gifting Purpose6%

“Thoughtful gift”

Color5%

“The colors are bright”

Brightness/Shine/Glow4%

“Candles they light and burn”

Strength3%

“they are sturdy glass”

Durability3%

“they did not break so that was a surprise”

Storage Capacity2%

“Great small storage”

What buyers complain about

Size-Overall39%

“Small jars”

Advertised Vs Actual Product7%

“Very deceptive”

Quality-Overall6%

“I think the tops just need to be better quality”

Color4%

“Color not solid”

Strength4%

“fragile they seem”

Durability3%

“I only had maybe 2 of them break”

Flammable2%

“Very good burning just the only things that are a little bit of a problem is if it gets hit with a little bit of air it smokes a lot”

Thickness2%

“The glass is thicker”

Adhesion/Stickiness2%

“It doesnt really stay on”

Leak-Proof2%

“Lids allowed liquid to leak everywhere”

Top return reasons

Size-Overall86%

Advertised Vs Actual Product5%

Value For Money3%

Quality-Overall1%

Material Quality1%

Thin1%

Functionality-Overall1%

Defective Material/Parts1%

Thickness0%

Ease Of Use0%

Common questions

Is spell jars profitable to sell on Amazon United States?: The niche generates $125K/yr across 32 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +30.1%. Flapen's verdict: Worth a look (55/100).
How competitive is the spell jars niche?: 24 brands and 28 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 57% of demand.
What do buyers complain about in spell jars?: Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 2.1%.
When does demand for spell jars peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the spell jars niche?: Listings span $5.95–$33.03; the average listing price is $15.80 (sweet spot $15–$100). The average incumbent carries 1,471 reviews — the moat a new listing must climb.