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Speakeasy Decor

Fail

Shoppers spend an estimated $72K a year here, so Speakeasy Decor is a Fail.

Flapen Score
48
48 / 100
Ranks 5,923 of 11,240 Home & Kitchen niches · −1 vs the category median of 49
Market size
$72K/yr166K searches / yr
90-day growth
-4.8%search demand this quarter
Competition
28%top-5 click share · 67 brands · 99 sellers

Flapen Score

Speakeasy Decor against its category

The dotted line is the Home & Kitchen average. Past it, Speakeasy Decor is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Speakeasy Decor market on Amazon at a glance

Shoppers on Amazon United States searched for Speakeasy Decor 166K times last year and spent an estimated $72K. The top 5 brands take 32% of clicks. Demand peaks in Oct–Nov. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 166K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $72K a year.

Searches, last 12 months
166K
Growth, 90 days vs prior 90
-4.8%
Conversion, latest week
1.6%
Market size, estimated
$72Ka year
Peak month
November1.7× the quietest month
Top search term
speakeasy decor75K searches a year

02 · Price

A sale here is worth $27.58.

Listings sell for $27.58 on average, from $8.27 to $130.93. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $27.58 that is $0 to $3K a year per listing.

Average price
$27.58inside the $15 to $100 sweet spot
Price range
$8.27–$130.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
4.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #10,053 within Decorative Signs & Plaques. It carries 1,127 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
86%
Out of stock, average day
2.0%
Average rank
#10,053in Decorative Signs & Plaques
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
1,127per listing
Listings tracked
80

04 · Newcomers

1 of last year's 20 launches cleared the first-year sales bar.

20 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
20
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Speakeasy Decor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

67 falling

Sellers

99

Top-5 brand share

32%

Top 20: 68%

Top-5 click share

28%

Top 20: 61%

Open market

64%

  • Brand 18%
  • Brand 27%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Speakeasy Decor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 1.7×

Search terms

Top Speakeasy Decor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • speakeasy decor75K/yr
  • speakeasy28K/yr
  • speakeasy bar decor17K/yr
  • speak easy room decor15K/yr
  • speakeasy wall art8K/yr
  • prohibition decor14K/yr
  • speakeasy sign9K/yr

Reviews and returns

What reviews say buyers love and hate about Speakeasy Decor

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Brightness/Shine/Glow”
16%of negative reviews mention “Size-Overall”
4.9%of orders come back
“it will not fit”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Speakeasy Decor questions

Answered from the same tracked data.