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Sparklers for Cake

Fail

Shoppers spend an estimated $45K a year here, so Sparklers for Cake is a Fail.

Flapen Score
42
42 / 100
Ranks 8,433 of 11,240 Home & Kitchen niches · −7 vs the category median of 49
Market size
$45K/yr162K searches / yr
90-day growth
+0.8%search demand this quarter
Competition
55%top-5 click share · 21 brands · 34 sellers

Flapen Score

Sparklers for Cake against its category

The dotted line is the Home & Kitchen average. Past it, Sparklers for Cake is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sparklers for Cake market on Amazon at a glance

Shoppers on Amazon United States searched for Sparklers for Cake 162K times last year and spent an estimated $45K. The top 5 brands take 79% of clicks. Demand peaks in Sep. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 162K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.

Searches, last 12 months
162K
Growth, 90 days vs prior 90
+0.8%
Conversion, latest week
2.4%
Market size, estimated
$45Ka year
Peak month
September14.1× the quietest month
Top search term
firework candles for cake33K searches a year

02 · Price

A sale here is worth $11.48.

Listings sell for $11.48 on average, from $4.01 to $39.38. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $11.48 that is $0 to $1K a year per listing.

Average price
$11.48under the $15 to $100 sweet spot
Price range
$4.01–$39.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #420 within Candles. It carries 1,224 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
91%
Out of stock, average day
1.8%
Average rank
#420in Candles
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
1,224per listing
Listings tracked
34

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
34 months

Products

Top Sparklers for Cake products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 falling

Sellers

34

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

55%

Top 20: 86%

Open market

19%

  • Brand 134%
  • Brand 228%
  • Brand 310%
  • Brand 45%
  • Brand 52%
  • Brand 62%

Demand

Sparklers for Cake search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '24Black Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 14.1×

Search terms

Top Sparklers for Cake search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • firework candles for cake33K/yr
  • firework candle11K/yr
  • firework candles9K/yr
  • firework birthday candles9K/yr
  • funny birthday candles for cake14K/yr
  • birthday candles for cake numbers10K/yr
  • sparklers candles for cake8K/yr
  • number birthday candle6K/yr
  • funny birthday cake candles8K/yr
  • vela para pastel con chispas de fuego7K/yr

Reviews and returns

What reviews say buyers love and hate about Sparklers for Cake

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Brightness/Shine/Glow”
12%of negative reviews mention “Value For Money”
1.5%of orders come back
“Definitely not worth buying”
A buyer, on “Value For Money”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Sparklers for Cake questions

Answered from the same tracked data.