Spa Towels
MaybeProducts sell for $23.77 on average, inside the sweet spot. But the average product has 16,836 reviews to catch up to, so Spa Towels is a Maybe.
- Flapen Score
- 50 / 100Top 43% of 11,240 Home & Kitchen niches · +1 vs the category median of 4950
- Market size
- $76K/yr146K searches / yr
- 90-day growth
- +0.0%search demand this quarter
- Competition
- 39%top-5 click share · 18 brands · 27 sellers
Flapen Score
Spa Towels against its category
The dotted line is the Home & Kitchen average. Past it, Spa Towels is stronger. Inside it, weaker.
Market
The Spa Towels market on Amazon at a glance
Shoppers on Amazon United States searched for Spa Towels 146K times last year and spent an estimated $76K. The top 5 brands take 66% of clicks. Demand peaks in Aug–Sep. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 2.2% of those searches ended in a purchase.
Shoppers searched for this 146K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +0.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $76K a year.
- Searches, last 12 months
- 146K
- Growth, 90 days vs prior 90
- +0.0%
- Conversion, latest week
- 2.2%
- Market size, estimated
- $76Ka year
- Peak month
- September1.7× the quietest month
- Top search term
- spa towels88K searches a year
02 · Price
A sale here is worth $23.77.
Listings sell for $23.77 on average, from $6.94 to $39.68. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $23.77 that is $0 to $2K a year per listing.
- Average price
- $23.77inside the $15 to $100 sweet spot
- Price range
- $6.94–$39.68
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #108 within Towels. It carries 16,836 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 1.9%
- Average rank
- #108in Towels
- Average rating
- 4.44 starsAmazon United States average 4.42 stars
- Average reviews
- 16,836per listing
- Listings tracked
- 40
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Spa Towels products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
WomenS Soft Wrap Towel Full LengthBath Robe After Shower Female Plush LongSpa Bathrobes Lightweight With Pockets (US Alpha One Size Regular Regular Pink)
- Price
- $14.21
- Rating
- 4.5/5
- Reviews
- 1,104
- Age
- 2y ago

Utopia Towels Salon Towel Pack of 24 16 by 27 Inches Highly Absorbent Cotton Towels for Hand Gym Beauty Spa and Home Hair Care White
- Price
- $38.71
- Rating
- 4.5/5
- Reviews
- 13,329
- Age
- 13y ago

Utopia Towels 8 Piece Luxury Towel Set Majestic Plush Super Absorbent & Quicker-to-Dry Thick 100% Ring Spun Cotton Towels for Bathroom Spa & Hotel 2 Bath 2 Hand 4 Washcloths Grey
- Price
- $29.04
- Rating
- 4.4/5
- Reviews
- 74,567
- Age
- 12y ago

Towel Wrap For Women After ShowerPlush Bath Robe FemaleSauna Spa Wrap Around Towels With Pockets (US Alpha One Size Regular Regular Light Blue)
- Price
- $12.38
- Rating
- 4.4/5
- Reviews
- 550
- Age
- 1y ago

Towel and Linen Mart White Salon Towels Pack of 12 (Not Bleach Proof 16 x 27 Inches) Highly Absorbent Towels for Hand Salon Gym Beauty Spa and Home Hair Care (White)
- Price
- $18.45
- Rating
- 4.4/5
- Reviews
- 1,104
- Age
- 3y ago
Trending
estimated 90-day click momentum
Towel Wrap For Women After ShowerPlush Bath Robe FemaleSauna Spa Wrap Around Towels With Pockets (US Alpha One Size Regular Regular Light Blue)
- Price
- $12.38
- Rating
- 4.4/5
- Reviews
- 550
- Age
- 1y ago

Xeoxarel Waffle Towel Wraps for Women Lightweight Soft Shower Wrap Perfect for Spa Sauna and Pool White Ivory
- Price
- $10.61
- Rating
- 4.0/5
- Reviews
- 78
- Age
- 1y ago

WomenS Soft Wrap Towel Full LengthBath Robe After Shower Female Plush LongSpa Bathrobes Lightweight With Pockets (US Alpha One Size Regular Regular Pink)
- Price
- $14.21
- Rating
- 4.5/5
- Reviews
- 1,104
- Age
- 2y ago

Avalon Towels Salon Towel - Grey Hand Towels Bulk Pack of 24 - 100% Cotton Absorbent Spa Facial & Gym Towel for Working Out - 16x27 Inches (Not Bleach Proof)
- Price
- $37.04
- Rating
- 4.5/5
- Reviews
- 630
- Age
- 5y ago

PJGGZ Towel Wrap for Women Three Adjust Clasps Closure Bath Wraps After Shower Spa Sauna Bathrobe(Available in Plus Size)(Light Pink S/M
- Price
- $13.69
- Rating
- 4.4/5
- Reviews
- 910
- Age
- 1y ago
Newest
by launch date
Xeoxarel Waffle Towel Wraps for Women Lightweight Soft Shower Wrap Perfect for Spa Sauna and Pool White Ivory
- Price
- $10.61
- Rating
- 4.0/5
- Reviews
- 78
- Age
- 1y ago

TEAWOO Coral Velvet White Washcloths 12 Pack Highly Absorbent and Soft White Face Towels Multi-Purpose Washcloths and Hand Towels for Bathroom Hotel Spa and Gym 12 x 12 inches
- Price
- $6.94
- Rating
- 4.3/5
- Reviews
- 608
- Age
- 1y ago

PJGGZ Towel Wrap for Women Three Adjust Clasps Closure Bath Wraps After Shower Spa Sauna Bathrobe(Available in Plus Size)(Light Pink S/M
- Price
- $13.69
- Rating
- 4.4/5
- Reviews
- 910
- Age
- 1y ago

Avalon Towels Microfiber Salon Towel White Hand Towels Bulk 24 Pack 16x26 - Fleece Microfiber Hand Towel Soft & Ultra-Absorbent Ideal for Facial Spa & Gym Work Out (Not Bleach Proof)
- Price
- $32.22
- Rating
- 4.5/5
- Reviews
- 35
- Age
- 1y ago

Towel Wrap For Women After ShowerPlush Bath Robe FemaleSauna Spa Wrap Around Towels With Pockets (US Alpha One Size Regular Regular Light Blue)
- Price
- $12.38
- Rating
- 4.4/5
- Reviews
- 550
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.
Brands
18 rising
Sellers
27
Est. top-5 brand share
66%
Top 20: 97%
Est. top-5 click share
39%
Top 20: 78%
Open market
29%
- Utopia Towels31%
- Wubbept16%
- Amazon Basics10%
- Avalon Towels6%
- EEEYLK4%
- White Classic4%
Demand
Spa Towels search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep · busiest ÷ quietest = 1.7×
Search terms
Top Spa Towels search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- spa towels88K/yr
- spa towel25K/yr
- utopia towels towels set13K/yr
- towels amazon basics9K/yr
- towel set for college dorm4K/yr
- utopia towel3K/yr
- utopia towel set3K/yr
Reviews and returns
What reviews say buyers love and hate about Spa Towels
We read the reviews and the return reasons for every product selling here.
“AWFUL quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Spa Towels questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









