Soy Tealight Candles
MaybeAn estimated 1.2% of orders come back. But demand is soft, at -26.2% this quarter, so Soy Tealight Candles is a Maybe.
- Flapen Score
- 50 / 100Top 43% of 11,240 Home & Kitchen niches · +1 vs the category median of 4950
- Market size
- $64K/yr40K searches / yr
- 90-day growth
- -26.2%search demand this quarter
- Competition
- 52%top-5 click share · 16 brands · 23 sellers
Flapen Score
Soy Tealight Candles against its category
The dotted line is the Home & Kitchen average. Past it, Soy Tealight Candles is stronger. Inside it, weaker.
Market
The Soy Tealight Candles market on Amazon at a glance
Shoppers on Amazon United States searched for Soy Tealight Candles 40K times last year and spent an estimated $64K. The top 5 brands take 69% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 10.1% of those searches ended in a purchase.
Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.1% of those searches ended in a purchase. Searches in the last 90 days moved -26.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.
- Searches, last 12 months
- 40K
- Growth, 90 days vs prior 90
- -26.2%
- Conversion, latest week
- 10.1%
- Market size, estimated
- $64Ka year
- Peak month
- December3.4× the quietest month
- Top search term
- soy tealight candles15K searches a year
02 · Price
A sale here is worth $15.79.
Listings sell for $15.79 on average, from $7.82 to $26.69. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $15.79 that is $0 to $2K a year per listing.
- Average price
- $15.79inside the $15 to $100 sweet spot
- Price range
- $7.82–$26.69
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #122 within Candles. It carries 1,843 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 0.4%
- Average rank
- #122in Candles
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 1,843per listing
- Listings tracked
- 28
04 · Newcomers
4 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Soy Tealight Candles products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
23
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
52%
Top 20: 93%
Open market
24%
- Brand 119%
- Brand 218%
- Brand 313%
- Brand 412%
- Brand 57%
- Brand 67%
Demand
Soy Tealight Candles search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.4×
Search terms
Top Soy Tealight Candles search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- soy tealight candles15K/yr
- soy tea lights5K/yr
- soy wax tealight candles3K/yr
- soy tea lights candles unscented3K/yr
- soy tea light candles2K/yr
- non toxic tea light candles3K/yr
- tealight candles soy2K/yr
- tea lights candles soy wax3K/yr
- scented tea lights candles soy wax3K/yr
Reviews and returns
What reviews say buyers love and hate about Soy Tealight Candles
We read the reviews and the return reasons for every product selling here.
“No scent”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Soy Tealight Candles questions
Answered from the same tracked data.









