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Soy Tealight Candles

Maybe

An estimated 1.2% of orders come back. But demand is soft, at -26.2% this quarter, so Soy Tealight Candles is a Maybe.

Flapen Score
50
50 / 100
Top 43% of 11,240 Home & Kitchen niches · +1 vs the category median of 49
Market size
$64K/yr40K searches / yr
90-day growth
-26.2%search demand this quarter
Competition
52%top-5 click share · 16 brands · 23 sellers

Flapen Score

Soy Tealight Candles against its category

The dotted line is the Home & Kitchen average. Past it, Soy Tealight Candles is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Soy Tealight Candles market on Amazon at a glance

Shoppers on Amazon United States searched for Soy Tealight Candles 40K times last year and spent an estimated $64K. The top 5 brands take 69% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 10.1% of those searches ended in a purchase.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.1% of those searches ended in a purchase. Searches in the last 90 days moved -26.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
-26.2%
Conversion, latest week
10.1%
Market size, estimated
$64Ka year
Peak month
December3.4× the quietest month
Top search term
soy tealight candles15K searches a year

02 · Price

A sale here is worth $15.79.

Listings sell for $15.79 on average, from $7.82 to $26.69. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $15.79 that is $0 to $2K a year per listing.

Average price
$15.79inside the $15 to $100 sweet spot
Price range
$7.82–$26.69
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #122 within Candles. It carries 1,843 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#122in Candles
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
1,843per listing
Listings tracked
28

04 · Newcomers

4 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
4Amazon's first-year sales bar
Average brand age
46 months

Products

Top Soy Tealight Candles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

23

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

52%

Top 20: 93%

Open market

24%

  • Brand 119%
  • Brand 218%
  • Brand 313%
  • Brand 412%
  • Brand 57%
  • Brand 67%

Demand

Soy Tealight Candles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Soy Tealight Candles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • soy tealight candles15K/yr
  • soy tea lights5K/yr
  • soy wax tealight candles3K/yr
  • soy tea lights candles unscented3K/yr
  • soy tea light candles2K/yr
  • non toxic tea light candles3K/yr
  • tealight candles soy2K/yr
  • tea lights candles soy wax3K/yr
  • scented tea lights candles soy wax3K/yr

Reviews and returns

What reviews say buyers love and hate about Soy Tealight Candles

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Value For Money”
28%of negative reviews mention “Smell”
1.2%of orders come back
“No scent”
A buyer, on “Smell”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Soy Tealight Candles questions

Answered from the same tracked data.