soy tealight candles
Worth a lookShows low returns (1.2%), but soft demand (-26.2% this quarter) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.79avg listing price — sweet spot $15–$100
Price range
Good$7.82–$26.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,842.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$64K$64K/yr · 40K searches
Growth
Bad-26.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, soy tealight candles is a $64K/yr Amazon United States market (40K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
soy tealight candles market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $47K–$63K
- units × avg price
- Conversion rate
- 10.1%
- Avg BSR
- #122
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 0.4%
- Avg brand age
- 46 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
23
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
52%
Top 20: 93%
Open market
24%
- MAKALONE19%
- DEVI18%
- Crenovo13%
- DEYBBY12%
- Ashlux7%
- simeitol7%
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — -26.2% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.4×
Top soy tealight candles search terms
- soy tealight candles15K/yr
- soy tea lights5K/yr
- soy wax tealight candles3K/yr
- soy tea lights candles unscented3K/yr
- soy tea light candles2K/yr
- non toxic tea light candles3K/yr
- tealight candles soy2K/yr
- tea lights candles soy wax3K/yr
- scented tea lights candles soy wax3K/yr
Top soy tealight candles products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Soy Tea Lights Candles 100 Pack 4 Hours Long Burning-Natural Soy Wax Tealights Candles Paraffin-Free Unscented Clean Burn Tea Lights Votive Candle Bulk for Weddings Dinner
MAKALONE$18.024.6★206 rev
Crenovo Tea Lights Candles Unscented 6 Hour Soy Tealights Candles 100 Pack
Crenovo$24.464.5★102 rev
DEYBBY Natural Soy Wax Tealight Candles Bulk 100 Pack UnScented Tea Candle Set - 4 Hours Burning for Each
DEYBBY$21.734.6★125 rev
6 Hour Soy Tealight Candles Bulk 25 Pack White Emergency Votive Tea Lights | Burn Clean Non-Paraffin Unscented Natural Candles Non Toxic Long Lasting Smokeless
DEVI$10.054.5★430 rev
DEVI 6 Hour Soy Tea Lights Candles Bulk 100 Pack Soy White Tea Lights Bulk-6 Hours Long Burning Unscented Small Votives Bulk for Wedding Party Centerpieces
DEVI$22.184.5★430 rev
Newest
by launch date
MOSROAD Tea Lights Candles 80 Pack 4 Hour Palm Wax White Tealight Candle Bulk for Home Natural Unscented Small Votive for Wax warmer Smokeless and Dripless Tea Light for Wedding Shabbat Emergency
MOSROAD$9.7579 rev
DILILILI Tea Lights Candles Votive Candles Bulk 25 Pack 4 Hour Long Burning Unscented Non-Toxic Soy Wax Tealight Candles for Wedding Centerpieces Home Decor Emergency Party Use
DILILILI$9.2939 rev
Ashlux Lavender Scented Tealight Candles 48 Pack 4-Hour Soy Wax Tea Candle
Ashlux$19.5414 rev
Rose Scented Tealight Candles 48 Pack6-Hour Soy Wax Tea Lights Candles
Ashlux$22.6046 rev
Crenovo Jasmine Scented Tealight Candles with Dried Flowers 16 Pack
Crenovo$14.5333 rev
Trending
90-day click momentumCrenovo Jasmine Scented Tealight Candles with Dried Flowers 16 Pack
Crenovo$14.534.6★
MOSROAD Tea Lights Candles 80 Pack 4 Hour Palm Wax White Tealight Candle Bulk for Home Natural Unscented Small Votive for Wax warmer Smokeless and Dripless Tea Light for Wedding Shabbat Emergency
MOSROAD$9.754.4★
DILILILI Tea Lights Candles Votive Candles Bulk 25 Pack 4 Hour Long Burning Unscented Non-Toxic Soy Wax Tealight Candles for Wedding Centerpieces Home Decor Emergency Party Use
DILILILI$9.294.9★
Ashlux Lavender Scented Tealight Candles 48 Pack 4-Hour Soy Wax Tea Candle
Ashlux$19.544.0★
Rose Scented Tealight Candles 48 Pack6-Hour Soy Wax Tea Lights Candles
Ashlux$22.604.2★
What buyers say about soy tealight candles
What buyers praise and complain about, mined from review topics.What buyers love
“they are affordable”
“is very bright”
“The scent is great and impressively potent”
“Good Quality”
“Just as advertised”
“Each candle sits inside of clear acrylic that feels solid and durable”
“They burn cleanly with no smoke”
“Long lasting and clean burning”
“These are very soft”
“Easy to use”
What buyers complain about
“No scent”
“wicks seemed to be pretty short”
“shows a lack of quality control that needs to be addressed”
“started overheating my candle holder”
“Did not burn nearly as long as advertised”
“Durability isn't that great as it arrived dented. which is why I'm leaving it at 4 stars”
“I think its extremely expensive”
“Burns for 7 hours”
“that just doesnt work for me”
“Leak”
Top return reasons
Common questions
- Is soy tealight candles profitable to sell on Amazon United States?
- The niche generates $64K/yr across 28 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is -26.2%. Flapen's verdict: Worth a look (50/100).
- How competitive is the soy tealight candles niche?
- 16 brands and 23 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in soy tealight candles?
- Top complaints mined from reviews: Smell, Size-Overall, Quality-Overall. The return rate is 1.2%.
- When does demand for soy tealight candles peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 3.4× the quietest.
- What does it cost to enter the soy tealight candles niche?
- Listings span $7.82–$26.69; the average listing price is $15.79 (sweet spot $15–$100). The average incumbent carries 1,843 reviews — the moat a new listing must climb.