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59

soy milk maker

Worth a look

Shows a $2.0M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 95Growth 11Conversion 17Competition 87Returns 16Price range 18Avg price 83Brand share 95Review moat 87Quality gap 82

Market size

Great$2.0M

$2.0M/yr · 1.9M searches

Brand share

Incredible39%

top-5 brand share — no brand owns this niche

Competition

Great28%

top-5 click share — an open shelf

Review moat

Great266.57

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$78.78

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Bad$30.35–$417.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Returns

Bad7.6%

return rate — above 5% kills the launch gate

Growth

Bad-28.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, soy milk maker is a $2.0M/yr Amazon United States market (1.9M searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Aug. Verdict: Worth a look — 59/100.

Data updated Aug 4, 2026 · scored weekly · How we score niches

soy milk maker market data

Units sold / yr
30K–40K
avg 750–1,000/product
Revenue / yr
$2.4M–$3.2M
units × avg price
Conversion rate
1.4%
Avg BSR
#1,083
Page quality
0%
Prime
100%
Sponsored
96%
Out of stock
23.7%
Avg brand age
38 months
Avg seller age
158 days

Competition & brand share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

Brands

39 rising

Sellers

53

Top-5 brand share

39%

Top 20: 81%

Top-5 click share

28%

Top 20: 67%

Open market

57%

  • KIDISLE16%
  • Flelano6%
  • IAGREEA6%
  • Arcmira6%
  • AlfaBot5%
  • Livatro4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -28.5% search growth over the last 90 days.
20K15KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 5.0×

Top soy milk maker search terms

  • nut milk maker318K/yr
  • nut milk maker machine469K/yr
  • soy milk maker264K/yr
  • milk maker133K/yr
  • soy milk maker machine71K/yr
  • made in korea69K/yr
  • soymilk machine maker59K/yr
  • almond milk maker67K/yr
  • kidisle nut milk maker75K/yr
  • milk maker machine45K/yr
All search terms

Top soy milk maker products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$60K6%$119K9%$179K12%$238K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about soy milk maker

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“The build quality seems solid too”

Ease Of Use14%

“Its easy to operate”

Hair Growth13%

“It helps with hair growth and health”

Ease Of Cleaning10%

“works surprisingly well for everyday cleanup”

Value For Money9%

“Great value”

Advertised Vs Actual Product4%

“Exactly what I needed”

Mixing/Blending3%

“blends very smoothly”

Efficiency3%

“Works ok”

Cooking Experience3%

“🌟 Handy Little Appliance”

Storage Capacity1%

“Large capacity”

What buyers complain about

Functionality-Overall16%

“Stopped working”

Value For Money14%

“Overpriced”

Side Effects7%

“Bad side effects”

Durability5%

“Quit working”

Hair Related5%

“my hair fell out”

Smell5%

“Plastic smell”

Quality-Overall4%

“Bad quality”

Advertised Vs Actual Product3%

“I think this is deceptive advertising”

Ease Of Cleaning3%

“I do not find this easy to clean”

Allergies3%

“however, i also noticed i started breaking out. very painfully”

Top return reasons

Functionality-Overall24%
Advertised Vs Actual Product11%
Value For Money11%
Size-Overall8%
Smell6%
Side Effects5%
Product Condition5%
Mixing/Blending3%
Heating2%
Damage/Burn Hair2%

Common questions

Is soy milk maker profitable to sell on Amazon United States?
The niche generates $2.0M/yr across 51 tracked products. 19 of 28 products launched in the last 360 days are still selling. 90-day search growth is -28.5%. Flapen's verdict: Worth a look (59/100).
How competitive is the soy milk maker niche?
39 brands and 53 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 39% of demand.
What do buyers complain about in soy milk maker?
Top complaints mined from reviews: Functionality-Overall, Value For Money, Side Effects. The return rate is 7.6% — above our launch gate.
When does demand for soy milk maker peak?
Demand peaks in Aug; the busiest month runs 5.0× the quietest.
What does it cost to enter the soy milk maker niche?
Listings span $30.35–$417.57; the average listing price is $78.78 (sweet spot $15–$100). The average incumbent carries 267 reviews — the moat a new listing must climb.