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Soy Milk Maker

Maybe

Shoppers spend an estimated $2.0M a year here. But demand is soft, at -28.5% this quarter, so Soy Milk Maker is a Maybe.

Flapen Score
59
59 / 100
Top 12% of 11,240 Home & Kitchen niches · +10 vs the category median of 49
Market size
$2.0M/yr1.9M searches / yr
90-day growth
-28.5%search demand this quarter
Competition
28%top-5 click share · 39 brands · 53 sellers

Flapen Score

Soy Milk Maker against its category

The dotted line is the Home & Kitchen average. Past it, Soy Milk Maker is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Soy Milk Maker market on Amazon at a glance

Shoppers on Amazon United States searched for Soy Milk Maker 1.9M times last year and spent an estimated $2.0M. The top 5 brands take 39% of clicks. Demand peaks in Aug. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -28.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.0M a year.

Searches, last 12 months
1.9M
Growth, 90 days vs prior 90
-28.5%
Conversion, latest week
1.4%
Market size, estimated
$2.0Ma year
Peak month
August5.0× the quietest month
Top search term
nut milk maker318K searches a year

02 · Price

A sale here is worth $78.78.

Listings sell for $78.78 on average, from $30.35 to $417.57. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $78.78 that is $59K to $79K a year per listing.

Average price
$78.78inside the $15 to $100 sweet spot
Price range
$30.35–$417.57
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
$59K–$79K
Returns
7.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 23.7% of listings are out of stock. The average listing ranks #1,083 within Coffee, Tea & Espresso. It carries 267 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
23.7%
Average rank
#1,083in Coffee, Tea & Espresso
Average rating
4.19 starsAmazon United States average 4.42 stars
Average reviews
267per listing
Listings tracked
51

04 · Newcomers

19 of last year's 28 launches cleared the first-year sales bar.

28 products launched here in the last 12 months. 19 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
28
Successful launches
19Amazon's first-year sales bar
Average brand age
38 months

Products

Top Soy Milk Maker products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

39 rising

Sellers

53

Top-5 brand share

39%

Top 20: 81%

Top-5 click share

28%

Top 20: 67%

Open market

57%

  • Brand 116%
  • Brand 26%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Soy Milk Maker search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 5.0×

Search terms

Top Soy Milk Maker search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nut milk maker318K/yr
  • nut milk maker machine469K/yr
  • soy milk maker264K/yr
  • milk maker133K/yr
  • soy milk maker machine71K/yr
  • made in korea69K/yr
  • soymilk machine maker59K/yr
  • almond milk maker67K/yr
  • kidisle nut milk maker75K/yr
  • milk maker machine45K/yr

Reviews and returns

What reviews say buyers love and hate about Soy Milk Maker

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Functionality-Overall”
7.6%of orders come back
“Stopped working”
A buyer, on “Functionality-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Soy Milk Maker questions

Answered from the same tracked data.