Sourdough Starter Jar

Shoppers searched for this 5.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -21.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.9M a year.

Searches, last 12 months

5.3M

Growth, 90 days vs prior 90

-21.5%

Conversion, latest week

6.1%

Market size, estimated

$6.9Ma year

Peak month

January2.0× the quietest month

Top search term

sourdough starter jar1.7M searches a year

Listings sell for $21.57 on average, from $9.51 to $33.89. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 8,000 to 10,000 of them. At $21.57 that is $173K to $216K a year per listing.

Average price

$21.57inside the $15 to $100 sweet spot

Price range

$9.51–$33.89

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250K–300K

Units per listing a year

8,000–10,000

Revenue per listing a year

$173K–$216K

Returns

2.0%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #168 within Canning. It carries 942 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

0.2%

Average rank

#168in Canning

Average rating

4.67 starsAmazon United States average 4.42 stars

Average reviews

942per listing

Listings tracked

34

8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

8

Successful launches

8Amazon's first-year sales bar

Average brand age

29 months