sourdough crock
Worth a lookShows a sweet-spot price point ($21.52 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$21.52avg listing price — sweet spot $15–$100
Brand share
Great51%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Price range
Great$8.99–$36.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.0%return rate — above 5% kills the launch gate
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Review moat
Good743.8avg incumbent reviews — the moat a new listing must climb
Market size
Good$597K$597K/yr · 428K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-26.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, sourdough crock is a $597K/yr Amazon United States market (428K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Worth a look — 60/100.
Data updated Aug 5, 2026 · scored weekly · How we score niches
sourdough crock market data
- Units sold / yr
- 20K–25K
- avg 250–500/product
- Revenue / yr
- $430K–$538K
- units × avg price
- Conversion rate
- 6.5%
- Avg BSR
- #223
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 84%
- Out of stock
- 7.5%
- Avg brand age
- 24 months
- Avg seller age
- 155 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
31 falling
Sellers
56
Top-5 brand share
51%
Top 20: 92%
Top-5 click share
35%
Top 20: 78%
Open market
44%
- WECK20%
- Brod & Taylor10%
- Rakovar8%
- INOBYO7%
- King Arthur6%
- Snuvid5%
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — -26.3% search growth over the last 90 days.Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.4×
Top sourdough crock search terms
- sourdough jars92K/yr
- sour dough jar44K/yr
- large sourdough starter jar30K/yr
- sourdough discard jar28K/yr
- sourdough crock37K/yr
- glass sourdough starter jar13K/yr
- sourdough glass jar20K/yr
- sour dough jars19K/yr
- glass jars for sourdough starter13K/yr
- sourdough jar wide mouth36K/yr
Top sourdough crock products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Weck Tulip Jars 1 Liter - Large Sour Dough Starter Jars with Wide Mouth - Suitable for Canning and Storage - 2 with Glass Lids
WECK$25.174.8★3,353 rev
Brod & Taylor Sourdough Starter Jar (32oz) 100% Dishwasher Safe Measurement Markings Height Marker & Loose-Fitting Lid That Prevents Pressure Buildup (Durable Glass Jar BPA-Free)
Brod & Taylor$24.664.7★503 rev
INOBYO Sourdough Starter Jar Kit 24 oz Wide Mouth Sour Dough Jars Glass
INOBYO$9.844.5★557 rev
Snuvid 1 L (34 oz) Sourdough Starter Jar Kit Wide Mouth Potbelly Crock - Glass Sour Dough Starter Bread Jar Set - Sourdough Baking Supplies - Sour Dough Bread Accessories Gifts for Sourdough Lovers
Snuvid$19.304.8★320 rev
2 Pack Premium Pro Sourdough Starter Jar Kit - 40oz Large Wide Mouth Sourdough Bread Jar with Marked Feeding Band Thermometer Scraper Cloth Cover & Silicone Lid/Base Glass Container Baking Supply
Farielyn-X$20.404.8★326 rev
Newest
by launch date
King Arthur Baking Company Petite Glass Sourdough Storage Crock With Lid And Spatula Borosilicate Glass 1-Pint Capacity
King Arthur$25.51205 rev
2Pack Sourdough Starter Jar - 40oz Large Sourdough Jar
Maredash$20.0161 rev
Snuvid 1 L (34 oz) Sourdough Starter Jar Kit Wide Mouth Potbelly Crock - Glass Sour Dough Starter Bread Jar Set - Sourdough Baking Supplies - Sour Dough Bread Accessories Gifts for Sourdough Lovers
Snuvid$19.30320 rev
Brod & Taylor Small Sourdough Starter Jar (12oz) Less Discard Waste 100% Dishwasher Safe Measurement Markings and Height Marker (Durable Glass Jar BPA-Free)
Brod & Taylor$19.71503 rev
Rakovar 50oz Sourdough Starter Jar Large Wide Mouth Bread Starter Kit 1Pcs
Rakovar$20.32389 rev
Trending
90-day click momentum2Pack Sourdough Starter Jar - 40oz Large Sourdough Jar
Maredash$20.014.7★
King Arthur Baking Company Petite Glass Sourdough Storage Crock With Lid And Spatula Borosilicate Glass 1-Pint Capacity
King Arthur$25.514.5★
Dwbligt 1 Gallon Glass Cookie Jar with Airtight Lid for Sourdough Starter
Dwbligt$28.954.8★
Snuvid 1 L (34 oz) Sourdough Starter Jar Kit Wide Mouth Potbelly Crock - Glass Sour Dough Starter Bread Jar Set - Sourdough Baking Supplies - Sour Dough Bread Accessories Gifts for Sourdough Lovers
Snuvid$19.304.8★
INOBYO Sourdough Starter Jar Kit 24 oz Wide Mouth Sour Dough Jars Glass
INOBYO$9.844.5★
What buyers say about sourdough crock
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality set”
“Love the size”
“Cleans up nicely”
“easy to open”
“As described”
“Money well spent”
“Its sturdy”
“Love the design”
“Very thick”
“Beautiful storage”
What buyers complain about
“Too big”
“broke after 2 months”
“Wish the glass was thicker”
“Poor quality control”
“Extremely fragile”
“Not user friendly”
“this price is a RIP OFF”
“No instructions”
“Measuring band slips sometimes”
“making it hard to clean”
Top return reasons
Common questions
- Is sourdough crock profitable to sell on Amazon United States?
- The niche generates $597K/yr across 45 tracked products. 12 of 15 products launched in the last 360 days are still selling. 90-day search growth is -26.3%. Flapen's verdict: Worth a look (60/100).
- How competitive is the sourdough crock niche?
- 31 brands and 56 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 51% of demand.
- What do buyers complain about in sourdough crock?
- Top complaints mined from reviews: Size-Overall, Durability, Thickness. The return rate is 2.0%.
- When does demand for sourdough crock peak?
- Demand peaks in Jan–Feb–Dec; the busiest month runs 3.4× the quietest.
- What does it cost to enter the sourdough crock niche?
- Listings span $8.99–$36.58; the average listing price is $21.52 (sweet spot $15–$100). The average incumbent carries 744 reviews — the moat a new listing must climb.