Is soup mug profitable to sell on Amazon United States?

The niche generates $475K/yr across 99 tracked products. 3 of 21 products launched in the last 360 days are still selling. 90-day search growth is -27.3%. Flapen's verdict: Worth a look (59/100).

How competitive is the soup mug niche?

62 brands and 218 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 33% of demand.

What do buyers complain about in soup mug?

Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 0.7%.

When does demand for soup mug peak?

Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 4.5× the quietest.

What does it cost to enter the soup mug niche?

Listings span $4.85–$39.31; the average listing price is $21.13 (sweet spot $15–$100). The average incumbent carries 1,870 reviews — the moat a new listing must climb.

soup mug

Worth a look

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Brand share

Incredible33%

top-5 brand share — no brand owns this niche

Competition

Great22%

top-5 click share — an open shelf

Avg price

Great$21.13

avg listing price — sweet spot $15–$100

Price range

Good$4.85–$39.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$475K

$475K/yr · 1.2M searches

Review moat

Okay1,870.45

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-27.3%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, soup mug is a $475K/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 33% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Worth a look — 59/100.

Data updated Aug 6, 2026 · scored weekly · How we score niches

soup mug market data

Units sold / yr: 30K–40K; avg 250–500/product
Revenue / yr: $634K–$845K; units × avg price
Conversion rate: 1.8%
Avg BSR: #254
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 2.4%
Avg brand age: 45 months
Avg seller age: 143 days

Competition & brand share

Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.

Brands

62 rising

Sellers

218

Top-5 brand share

33%

Top 20: 73%

Top-5 click share

22%

Top 20: 55%

Open market

63%

Wareland10%
Sistema9%
Hoilse5%
CorningWare5%
GBhome4%
Ronanemon4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -27.3% search growth over the last 90 days.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 4.5×

Open Trend

Top soup mug search terms

soup mug225K/yr -24.0%0.9% conv.
soup cups128K/yr -26.1%1.5% conv.
soup mugs129K/yr -25.0%0.8% conv.
soup mugs with handles133K/yr -33.3%1.2% conv.
soup bowls with lids116K/yr -32.9%1.0% conv.
soup cup80K/yr -19.9%1.2% conv.
soup cups with handles51K/yr -5.5%1.2% conv.
soup cups with lids45K/yr -23.7%1.4% conv.
microwave soup bowl with lid45K/yr -36.4%3.6% conv.
soup mug with lid51K/yr -23.5%0.9% conv.

All search terms

Top soup mug products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Wareland Soup Bowls with Handles & Spoons 30oz Ceramic Ramen Bowl with Lid Large Soup Mugs/Cups for Instant Noodle Big Cereal Bowls for Oatmeal Soup Containers with Lids Set of 2 Sky Blue

Wareland$24.054.7★936 rev

Ceramic Soup Bowl with Handle & Lid Large 32oz Microwave Ramen Bowl Gray

Hoilse$15.264.6★1,329 rev

Sistema Microwaveable 900mL Soup Mug Large Microwave Food Container with Steam-Release Vent Dishwasher & Freezer-Safe BPA-Free Color May Vary

Sistema$12.474.6★7,772 rev

CorningWare 2-Pack 20oz Ceramic Meal Mugs with BPA-Free Vented Lids French White

CorningWare$26.224.7★809 rev

Rarapop 3 Pack Microwave Soup Bowl Containers with Lids 28.7oz Wheat Straw Ramen Noodles Cup Mug for Instant Noodles Oatmeal Gumbo Salad Crunch Cereal & More Easy-Grip Design(Beige Pink Green)

Rarapop$20.344.5★415 rev

Newest

by launch date

Ziyerya Ceramic Soup Bowls with Handles 17.6oz Large Loop Handle Soup Mugs

Ziyerya$27.5239 rev

7mo ago

Soup Bowl Ceramic Soup Mugs with Handles 24 oz Soup Mug/Cup with Lid

Seworlan$15.86132 rev

1y ago

Stoneware 24oz Reactive Glaze Soup Crocks Set of 4: Perfect for soups stews and casseroles. Unique reactive glaze oven-safe microwave- and dishwasher-friendly with easy-grip handles for serving.

Certified International$29.90129 rev

1y ago

Rarapop 3 Pack Microwave Soup Bowl Containers with Lids 28.7oz Wheat Straw Ramen Noodles Cup Mug for Instant Noodles Oatmeal Gumbo Salad Crunch Cereal & More Easy-Grip Design(Beige Pink Green)

Rarapop$20.34415 rev

2y ago

AmorArc 32 Ounces Ceramic Soup Mugs with Lids and Handle Stoneware Bowls Cup Set of 2 for Soup Stew Noodle Beautiful Mug Bowls With Lovely Dog Cat Patterns Microwave&Dishwasher Safe Olive

AmorArc$26.10587 rev

2y ago

What buyers say about soup mug

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall13%

“Excellent Product”

Size-Overall12%

“Good size”

Taste-Overall8%

“Great soups”

Value For Money8%

“They are affordable”

Ease Of Use8%

“Easy to handle”

Strength4%

“Not flimsy at all”

Advertised Vs Actual Product4%

“As described”

Color4%

“Colors are lovely”

Leak-Proof3%

“does not leak”

Durability2%

“Beautiful & Durable”

What buyers complain about

Size-Overall16%

“very short”

Durability6%

“Break easily”

Quality-Overall6%

“Quality Control issues”

Leak-Proof5%

“It leaks”

Value For Money4%

“better priced”

Ease Of Use4%

“These are very hard to open”

Taste-Overall3%

“Not tasty”

Strength3%

“Flimsy”

Weight Heavy2%

“they are heavier than I thought”

Microwave Safe2%

“The directions in the box explicitly say the lid is NOT microwaveable”

Top return reasons

Size-Overall58%

Value For Money7%

Advertised Vs Actual Product7%

Material Quality4%

Weight Heavy4%

Quality-Overall3%

Color2%

Leak-Proof2%

Handle Quality2%

Thin1%

Common questions

Is soup mug profitable to sell on Amazon United States?: The niche generates $475K/yr across 99 tracked products. 3 of 21 products launched in the last 360 days are still selling. 90-day search growth is -27.3%. Flapen's verdict: Worth a look (59/100).
How competitive is the soup mug niche?: 62 brands and 218 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 33% of demand.
What do buyers complain about in soup mug?: Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 0.7%.
When does demand for soup mug peak?: Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 4.5× the quietest.
What does it cost to enter the soup mug niche?: Listings span $4.85–$39.31; the average listing price is $21.13 (sweet spot $15–$100). The average incumbent carries 1,870 reviews — the moat a new listing must climb.