Soup Mug

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -27.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $475K a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

-27.3%

Conversion, latest week

1.8%

Market size, estimated

$475Ka year

Peak month

December4.5× the quietest month

Top search term

soup mug225K searches a year

Listings sell for $21.13 on average, from $4.85 to $39.31. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At $21.13 that is $5K to $11K a year per listing.

Average price

$21.13inside the $15 to $100 sweet spot

Price range

$4.85–$39.31

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

250–500

Revenue per listing a year

$5K–$11K

Returns

0.7%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #254 within Dinnerware. It carries 1,870 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

2.4%

Average rank

#254in Dinnerware

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

1,870per listing

Listings tracked

99

21 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

21

Successful launches

3Amazon's first-year sales bar

Average brand age

45 months