Is soup cup profitable to sell on Amazon United States?

The niche generates $141K/yr across 64 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is -17.5%. Flapen's verdict: Worth a look (53/100).

How competitive is the soup cup niche?

36 brands and 125 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 58% of demand.

What do buyers complain about in soup cup?

Top complaints mined from reviews: Size-Overall, Durability, Leak-Proof. The return rate is 1.5%.

When does demand for soup cup peak?

Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 4.9× the quietest.

What does it cost to enter the soup cup niche?

Listings span $6.98–$37.56; the average listing price is $18.27 (sweet spot $15–$100). The average incumbent carries 2,233 reviews — the moat a new listing must climb.

soup cup

Worth a look

Shows a fragmented shelf (top 5 take 29% of clicks), but soft demand (-17.5% this quarter) keeps it on the watch list.

Competition

Great29%

top-5 click share — an open shelf

Returns

Great1.5%

return rate — above 5% kills the launch gate

Avg price

Great$18.27

avg listing price — sweet spot $15–$100

Brand share

Great58%

top-5 brand share — no brand owns this niche

Price range

Good$6.98–$37.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,233.13

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Market size

Okay$141K

$141K/yr · 282K searches

Growth

Bad-17.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, soup cup is a $141K/yr Amazon United States market (282K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Worth a look — 53/100.

Data updated Aug 6, 2026 · scored weekly · How we score niches

soup cup market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: $183K–$228K; units × avg price
Conversion rate: 2.7%
Avg BSR: #342
Page quality: 0%
Prime: 98%
Sponsored: 73%
Out of stock: 4.2%
Avg brand age: 46 months
Avg seller age: 140 days

Competition & brand share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

Brands

36 rising

Sellers

125

Top-5 brand share

58%

Top 20: 91%

Top-5 click share

29%

Top 20: 70%

Open market

37%

Sistema35%
CorningWare7%
Ronanemon6%
Rarapop5%
Chubacoo5%
Wareland5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -17.5% search growth over the last 90 days.

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 4.9×

Open Trend

Top soup cup search terms

soup cups with lids45K/yr -23.7%1.3% conv.
microwave soup bowl with lid45K/yr -36.4%3.7% conv.
sistema microwave containers25K/yr -17.8%4.2% conv.
meal mugs16K/yr >1,000%0.1% conv.
microwavable soup bowl with lid24K/yr -35.0%2.9% conv.
meal mugs with lids4K/yr >1,000%0.1% conv.
meal mug7K/yr +353.1%0.3% conv.
microwave soup mug11K/yr -28.1%3.2% conv.
soup cup with lid9K/yr +8.5%1.8% conv.
microwave soup mug with lid16K/yr -49.7%3.0% conv.

All search terms

Top soup cup products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sistema Microwaveable 900mL Soup Mug Large Microwave Food Container with Steam-Release Vent Dishwasher & Freezer-Safe BPA-Free Color May Vary

Sistema$12.474.6★7,772 rev

Sistema Microwaveable 940mL Noodle Bowl Round Microwave Container with Lid & Steam-Release Vent Cooks Pasta Soup Stew & More Dishwasher & Freezer-Safe BPA-Free

Sistema$10.264.6★14,662 rev

Sistema$21.894.7★2,242 rev

Rarapop 3 Pack Microwave Soup Bowl Containers with Lids 28.7oz Wheat Straw Ramen Noodles Cup Mug for Instant Noodles Oatmeal Gumbo Salad Crunch Cereal & More Easy-Grip Design(Beige Pink Green)

Rarapop$20.344.5★415 rev

Chubacoo Extra Large Ceramic Soup Bowl with Lid & Spoon Microwave Safe

Chubacoo$27.914.7★82 rev

Newest

by launch date

BUCIES Soup Mug with Plate Lid Lightweight Enamel Noodle Bowl with Lid and Handle 40OZ Large Wide Soup Mug Cereal Bowl with Red Trim Vintage Floral for Ramen Oatmeals Salad Pastas Camping (Set)

BUCIES$32.910 rev

1mo ago

Chubacoo Extra Large Ceramic Soup Bowl with Lid & Spoon Microwave Safe

Chubacoo$27.9182 rev

9mo ago

ESSENTIAL Paper Ice Cream Cups with Lids 50 Pcs 8oz Paper Snack Bowls

ESSENTIAL$17.09127 rev

1y ago

Rarapop 3 Pack Microwave Soup Bowl Containers with Lids 28.7oz Wheat Straw Ramen Noodles Cup Mug for Instant Noodles Oatmeal Gumbo Salad Crunch Cereal & More Easy-Grip Design(Beige Pink Green)

Rarapop$20.34415 rev

2y ago

Ronanemon Unbreakable Microwave Soup Mugs with Lids and Handles Microwave Ramen Bowl with Lid for Soup and Instant Noodles Oatmeal Gumbo Salad BPA Free (Sapphire Blue)

Ronanemon$12.34791 rev

2y ago

What buyers say about soup cup

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“Excellent Product”

Size-Overall11%

“Good size”

Ease Of Use9%

“easy to carry”

Value For Money6%

“Definitely worth the price”

Leak-Proof5%

“no spills”

Advertised Vs Actual Product5%

“Works like it says”

Strength4%

“The containers are sturdy”

Ease Of Cleaning4%

“Cleans up nicely”

Durability4%

“Theyre easy to clean and durable”

Cooking Experience3%

“so far this is a great way to cook it”

What buyers complain about

Size-Overall15%

“very short”

Durability8%

“Break easily”

Leak-Proof8%

“It leaks”

Quality-Overall6%

“Quality Control issues”

Ease Of Use5%

“hard to get off”

Value For Money4%

“I think these were cheaper”

Strength3%

“Flimsy”

Ease Of Cleaning3%

“difficult to clean in them”

Microwave Safe3%

“NOT ceramic or microwaveable”

Material Quality3%

“Plastic Material”

Top return reasons

Size-Overall51%

Advertised Vs Actual Product7%

Value For Money7%

Material Quality5%

Leak-Proof4%

Quality-Overall3%

Color3%

Weight Heavy3%

Functionality-Overall3%

Microwave Safe2%

Common questions

Is soup cup profitable to sell on Amazon United States?: The niche generates $141K/yr across 64 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is -17.5%. Flapen's verdict: Worth a look (53/100).
How competitive is the soup cup niche?: 36 brands and 125 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 58% of demand.
What do buyers complain about in soup cup?: Top complaints mined from reviews: Size-Overall, Durability, Leak-Proof. The return rate is 1.5%.
When does demand for soup cup peak?: Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 4.9× the quietest.
What does it cost to enter the soup cup niche?: Listings span $6.98–$37.56; the average listing price is $18.27 (sweet spot $15–$100). The average incumbent carries 2,233 reviews — the moat a new listing must climb.