Is soup bowls with handles profitable to sell on Amazon United States?

The niche generates $629K/yr across 96 tracked products. 0 of 16 products launched in the last 360 days are still selling. 90-day search growth is -29.4%. Flapen's verdict: Worth a look (59/100).

How competitive is the soup bowls with handles niche?

61 brands and 130 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 31% of demand.

What do buyers complain about in soup bowls with handles?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 0.9%.

When does demand for soup bowls with handles peak?

Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 3.6× the quietest.

What does it cost to enter the soup bowls with handles niche?

Listings span $4.85–$39.57; the average listing price is $24.49 (sweet spot $15–$100). The average incumbent carries 1,779 reviews — the moat a new listing must climb.

soup bowls with handles

Worth a look

Shows no brand lock-in (top 5 brands take 31% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Incredible31%

top-5 brand share — no brand owns this niche

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Incredible$24.49

avg listing price — sweet spot $15–$100

Competition

Great22%

top-5 click share — an open shelf

Price range

Good$4.85–$39.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$629K

$629K/yr · 1.6M searches

Review moat

Okay1,779.15

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Growth

Bad-29.4%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, soup bowls with handles is a $629K/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 31% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Worth a look — 59/100.

Data updated Aug 6, 2026 · scored weekly · How we score niches

soup bowls with handles market data

Units sold / yr: 30K–40K; avg 250–500/product
Revenue / yr: $735K–$980K; units × avg price
Conversion rate: 1.6%
Avg BSR: #267
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 2.8%
Avg brand age: 45 months
Avg seller age: 148 days

Competition & brand share

Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.

Brands

61 falling

Sellers

130

Top-5 brand share

31%

Top 20: 74%

Top-5 click share

22%

Top 20: 52%

Open market

64%

Wareland9%
LE TAUCI6%
ALMA6%
Certified International5%
DOWAN5%
AmorArc5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -29.4% search growth over the last 90 days.

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 3.6×

Open Trend

Top soup bowls with handles search terms

soup bowls with handles429K/yr -35.3%0.9% conv.
soup cups128K/yr -26.1%1.0% conv.
soup mugs129K/yr -25.0%0.8% conv.
soup mugs with handles133K/yr -33.3%1.2% conv.
soup bowls with lids116K/yr -32.9%0.7% conv.
soup cup80K/yr -19.9%1.0% conv.
oven safe bowls92K/yr -33.2%1.0% conv.
soup cups with handles51K/yr -5.5%1.1% conv.
soup bowl with handle73K/yr -22.9%0.8% conv.
bowls with handles46K/yr -23.4%0.8% conv.

All search terms

Top soup bowls with handles products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Wareland Soup Bowls with Handles & Spoons 30oz Ceramic Ramen Bowl with Lid Large Soup Mugs/Cups for Instant Noodle Big Cereal Bowls for Oatmeal Soup Containers with Lids Set of 2 Sky Blue

Wareland$24.054.7★936 rev

Stoneware 24oz Reactive Glaze Soup Crocks Set of 4: Perfect for soups stews and casseroles. Unique reactive glaze oven-safe microwave- and dishwasher-friendly with easy-grip handles for serving.

Certified International$29.904.8★129 rev

ALMA 18oz Microwavable Soup Bowl with Loop Handle Handpainted Decorative Mug Big Handle Ceramic Soup bowl for Mother Cereal Bowl Great for Fruits Chili Stew Ice cream

ALMA$33.114.8★1,020 rev

AmorArc 24 oz Soup Mugs with Handles Jumbo Ceramic Bowls Mugs Set with handles for Coffee Cereal Cappuccino Snacks Microwave&Dishwasher safe Soup Cups for Meal-Multicolor

AmorArc$29.304.8★1,207 rev

Ceramic Soup Bowl with Handle & Lid Large 32oz Microwave Ramen Bowl Gray

Hoilse$15.264.6★1,329 rev

Newest

by launch date

ALMA Soup Bowl With Handle 16oz Handpainted Floral Soup Mug Microwave Safe

ALMA$34.751,020 rev

7mo ago

Ziyerya Ceramic Soup Bowls with Handles 17.6oz Large Loop Handle Soup Mugs

Ziyerya$27.5239 rev

7mo ago

CKERAVOX Hand-Painted Ceramic Soup Bowl with Handle Bowl Cozy Included

CKERAVOX$35.2721 rev

10mo ago

vancasso Boho 23 Oz French Onion Soup Bowls with Handles Ceramic Set of 4

vancasso$38.09372 rev

1y ago

MONITO 16Oz French Onion Soup Bowls Ceramic Soup Bowls with Handles

MONITO$26.38212 rev

1y ago

What buyers say about soup bowls with handles

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Good quality bowls”

Size-Overall13%

“Good size”

Taste-Overall8%

“Great soups”

Ease Of Use7%

“Easy to handle”

Value For Money7%

“Very affordable”

Advertised Vs Actual Product4%

“As advertised”

Color4%

“Colors are lovely”

Strength4%

“Its sturdy”

Ease Of Cleaning3%

“Cleans up easily”

Design-Overall3%

“timeless design”

What buyers complain about

Size-Overall15%

“They are large”

Quality-Overall6%

“Needs better quality control”

Value For Money5%

“It's really cheap”

Durability4%

“Broke very easily”

Taste-Overall4%

“Not tasty”

Leak-Proof4%

“started leaking like a sieve”

Weight Heavy3%

“more bulky than expected”

Color2%

“the color is off”

Microwave Safe2%

“The directions in the box explicitly say the lid is NOT microwaveable”

Heating2%

“And the problem there is they get too hot to handle”

Top return reasons

Size-Overall67%

Weight Heavy5%

Advertised Vs Actual Product5%

Color4%

Value For Money3%

Material Quality2%

Quality-Overall2%

Handle Quality2%

Leak-Proof1%

Microwave Safe1%

Common questions

Is soup bowls with handles profitable to sell on Amazon United States?: The niche generates $629K/yr across 96 tracked products. 0 of 16 products launched in the last 360 days are still selling. 90-day search growth is -29.4%. Flapen's verdict: Worth a look (59/100).
How competitive is the soup bowls with handles niche?: 61 brands and 130 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 31% of demand.
What do buyers complain about in soup bowls with handles?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 0.9%.
When does demand for soup bowls with handles peak?: Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 3.6× the quietest.
What does it cost to enter the soup bowls with handles niche?: Listings span $4.85–$39.57; the average listing price is $24.49 (sweet spot $15–$100). The average incumbent carries 1,779 reviews — the moat a new listing must climb.