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soup bags

Skip it

Soft demand (-51.5% this quarter) — this niche doesn't clear our bar today.

Market size 13Growth 0Conversion 80Competition 22Returns 96Price range 67Avg price 52Brand share 24Review moat 58Quality gap 21

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Conversion

Great8.4%

search→purchase rate — share of searches ending in a sale

Price range

Good$5.75–$33.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,171.27

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$12.25

avg listing price — sweet spot $15–$100

Brand share

Bad90%

top-5 brand share — brand-locked demand

Competition

Bad73%

top-5 click share — a locked-up shelf

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$53K

$53K/yr · 52K searches

Growth

Bad-51.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, soup bags is a $53K/yr Amazon United States market (52K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 36/100.

Data updated Aug 5, 2026 · scored weekly · How we score niches

soup bags market data

Units sold / yr
6K–8K
avg 750–1,000/product
Revenue / yr
$74K–$98K
units × avg price
Conversion rate
8.4%
Avg BSR
#19,489
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
0.0%
Avg brand age
42 months
Avg seller age
170 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 rising

Sellers

23

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

10%

  • Regency Wraps75%
  • STAR WARS4%
  • Hoiny3%
  • HUE3%
  • LANDAU3%
  • MyLifeUNIT3%
  • Open — no brand owns it (4 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -51.5% search growth over the last 90 days.
5K4KSpike '24Black Friday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 5.0×

Top soup bags search terms

  • soup socks17K/yr
  • soup bags8K/yr
  • soup bag8K/yr
  • soup sock6K/yr
  • soup bags for making soup stock4K/yr
  • soup socks for making soup stock4K/yr
  • soup socks for chicken soup5K/yr
All search terms

Top soup bags products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$8K30%$16K45%$24K60%$32K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

What buyers say about soup bags

What buyers praise and complain about, mined from review topics.

What buyers love

Advertised Vs Actual Product25%

“Works just as advertised”

Ease Of Use23%

“Easy to use”

Quality-Overall16%

“Quality of bags is good”

Size-Overall6%

“Bag size is accurate”

Ease Of Cleaning4%

“make cleanup a breeze”

Taste-Overall4%

“Taste wise they are far superior”

Cooking Instructions4%

“Simplifies soup making”

Value For Money3%

“Great price”

Comfort-Overall2%

“Comfy”

Recycle/Reuse2%

“Even reuse”

What buyers complain about

Thin19%

“Thin material”

Ingredients-Overall13%

“don't want all of the ingredients to stay in the finished product”

Material Quality13%

“Not natural materials”

Ease Of Use13%

“hard to get the tea out and reuse”

Quality-Overall13%

“Very poor quality”

Recycle/Reuse6%

“really bad quality cannot reuse at all”

Taste-Overall6%

“I hope my soup doesn't taste like cologne”

Strength6%

“Very flimsy - a few of them couldn't handle the spices packed in”

Top return reasons

Size-Overall50%
Length10%
Feet Fit8%
Material Quality7%
Thin6%
Advertised Vs Actual Product4%
Quality-Overall4%
Value For Money3%
Thickness3%
Smell1%

Common questions

Is soup bags profitable to sell on Amazon United States?
The niche generates $53K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -51.5%. Flapen's verdict: Skip it (36/100).
How competitive is the soup bags niche?
10 brands and 23 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in soup bags?
Top complaints mined from reviews: Thin, Ingredients-Overall, Material Quality. The return rate is 0.9%.
When does demand for soup bags peak?
Demand peaks in Jan–Nov–Dec; the busiest month runs 5.0× the quietest.
What does it cost to enter the soup bags niche?
Listings span $5.75–$33.61; the average listing price is $12.25 (sweet spot $15–$100). The average incumbent carries 1,171 reviews — the moat a new listing must climb.