Skip to content
34

souffle dish

Skip it

A small market ($28K/yr) — this niche doesn't clear our bar today.

Market size 7Growth 11Conversion 34Competition 40Returns 58Price range 81Avg price 89Brand share 40Review moat 43Quality gap 20

Avg price

Great$20.45

avg listing price — sweet spot $15–$100

Price range

Great$3.57–$68.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.7%

return rate — above 5% kills the launch gate

Review moat

Okay2,245.12

avg incumbent reviews — the moat a new listing must climb

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-28.1%

90-day search growth — must beat 0% to launch

Market size

Bad$28K

$28K/yr · 50K searches

According to Flapen's Amazon United States niche tracking, souffle dish is a $28K/yr Amazon United States market (50K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 34/100.

Data updated Aug 4, 2026 · scored weekly · How we score niches

souffle dish market data

Units sold / yr
2K–2K
avg 0–100/product
Revenue / yr
$31K–$41K
units × avg price
Conversion rate
2.7%
Avg BSR
#35
Page quality
0%
Prime
96%
Sponsored
65%
Out of stock
0.0%
Avg brand age
66 months
Avg seller age
173 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

83

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

61%

Top 20: 95%

Open market

15%

  • HIC Kitchen44%
  • LE TAUCI12%
  • MALACASA9%
  • vancasso9%
  • DOWAN6%
  • Emile Henry4%
  • Open — no brand owns it (10 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 75 weeks — -28.1% search growth over the last 90 days.
2K2KSpike '25Prime Day '25Black Friday '25Holiday '25MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.8×

Top souffle dish search terms

  • souffle dish21K/yr
  • souffle dishes for oven17K/yr
  • souffle7K/yr
  • souffle dishes5K/yr
All search terms

Top souffle dish products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$1K10%$3K15%$4K20%$6K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about souffle dish

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“the quality of the dishes are great”

Size-Overall21%

“Great size with a convenient lid”

Advertised Vs Actual Product8%

“Just what I needed”

Baking7%

“Perfect dish”

Value For Money6%

“Good deal”

Design-Overall3%

“Stylish design”

Ease Of Use3%

“Convenient to use”

Ease Of Cleaning3%

“clean up easily in the dishwasher”

Strength3%

“These are sturdy”

Dishwasher Safe3%

“clean up easily in the dishwasher”

What buyers complain about

Size-Overall30%

“A little larger size”

Strength5%

“The Ramekins themselves are very brittle”

Advertised Vs Actual Product5%

“Not as advertised”

Flatness4%

“Bottom is also flat and not glazed”

Microwave Safe3%

“Ramekins broke after 2 mins in microwave”

Value For Money3%

“Expensive looking”

Leak-Proof3%

“are not leak proof”

Weight Heavy3%

“more bulky than expected”

Functionality-Overall2%

“Lids DO NOT work”

Cooking Experience2%

“I meal prep so this is a huge bummer for me”

Top return reasons

Size-Overall84%
Advertised Vs Actual Product4%
Value For Money3%
Color3%
Quality-Overall1%
Functionality-Overall1%
Material Quality1%
Defective Material/Parts1%
Thickness0%
Weight Heavy0%

Common questions

Is souffle dish profitable to sell on Amazon United States?
The niche generates $28K/yr across 26 tracked products. 90-day search growth is -28.1%. Flapen's verdict: Skip it (34/100).
How competitive is the souffle dish niche?
16 brands and 83 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in souffle dish?
Top complaints mined from reviews: Size-Overall, Strength, Advertised Vs Actual Product. The return rate is 2.7%.
When does demand for souffle dish peak?
Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 2.8× the quietest.
What does it cost to enter the souffle dish niche?
Listings span $3.57–$68.75; the average listing price is $20.45 (sweet spot $15–$100). The average incumbent carries 2,245 reviews — the moat a new listing must climb.