Skip to content
51

souffle cups

Worth a look

Shows low returns (1.0%), but a small market ($77K/yr) keeps it on the watch list.

Market size 19Growth 23Conversion 66Competition 56Returns 95Price range 83Avg price 87Brand share 76Review moat 37Quality gap 23

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Avg price

Great$19.66

avg listing price — sweet spot $15–$100

Price range

Great$4.01–$75.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great59%

top-5 brand share — no brand owns this niche

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,812.19

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-3.5%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$77K

$77K/yr · 67K searches

According to Flapen's Amazon United States niche tracking, souffle cups is a $77K/yr Amazon United States market (67K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 51/100.

Data updated Aug 4, 2026 · scored weekly · How we score niches

souffle cups market data

Units sold / yr
5K–6K
avg 100–250/product
Revenue / yr
$98K–$118K
units × avg price
Conversion rate
5.9%
Avg BSR
#497
Page quality
0%
Prime
100%
Sponsored
93%
Out of stock
0.0%
Avg brand age
50 months
Avg seller age
171 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 falling

Sellers

24

Top-5 brand share

59%

Top 20: 100%

Top-5 click share

52%

Top 20: 91%

Open market

35%

  • Amazon Basics23%
  • TashiBox14%
  • LE TAUCI9%
  • Freshware8%
  • YEEHAW6%
  • LITOPAK6%

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — -3.5% search growth over the last 90 days.
3K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 2.2×

Top souffle cups products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$8K20%$15K30%$23K40%$31K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about souffle cups

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“Good quality, very easy to take on the go”

Size-Overall20%

“Good Size”

Advertised Vs Actual Product10%

“As Expected”

Value For Money9%

“Great deal”

Ease Of Use7%

“So handy to have”

Leak-Proof4%

“Does not leak”

Strength3%

“The cups themselves are very sturdy”

Baking3%

“Good for baking”

Durability2%

“Sturdy and durable”

Ease Of Cleaning2%

“No mess”

What buyers complain about

Size-Overall42%

“So small”

Quality-Overall11%

“Bad Quality”

Ease Of Use8%

“Very hard to get apart”

Strength5%

“was so flimsy”

Value For Money3%

“Not worth it”

Advertised Vs Actual Product2%

“False advertising”

Storage Capacity2%

“that wasnt great for storage or transport”

Ease Of Cleaning2%

“What a mess”

Natural Resource Wastage2%

“A lot of waste”

Leak-Proof2%

“spilling all over”

Top return reasons

Size-Overall84%
Value For Money5%
Advertised Vs Actual Product3%
Functionality-Overall1%
Color1%
Quality-Overall1%
Material Quality1%
Strength1%
Leak-Proof1%
Thin1%

Common questions

Is souffle cups profitable to sell on Amazon United States?
The niche generates $77K/yr across 27 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -3.5%. Flapen's verdict: Worth a look (51/100).
How competitive is the souffle cups niche?
19 brands and 24 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 59% of demand.
What do buyers complain about in souffle cups?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Ease Of Use. The return rate is 1.0%.
When does demand for souffle cups peak?
Demand peaks in Sep–Oct; the busiest month runs 2.2× the quietest.
What does it cost to enter the souffle cups niche?
Listings span $4.01–$75.91; the average listing price is $19.66 (sweet spot $15–$100). The average incumbent carries 2,812 reviews — the moat a new listing must climb.