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Sonic Blanket

Fail

The top 5 brands take 98% of clicks, so Sonic Blanket is a Fail.

Flapen Score
40
40 / 100
Ranks 9,007 of 11,240 Home & Kitchen niches · −9 vs the category median of 49
Market size
$176K/yr220K searches / yr
90-day growth
-14.8%search demand this quarter
Competition
55%top-5 click share · 7 brands · 16 sellers

Flapen Score

Sonic Blanket against its category

The dotted line is the Home & Kitchen average. Past it, Sonic Blanket is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sonic Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Sonic Blanket 220K times last year and spent an estimated $176K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 220K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $176K a year.

Searches, last 12 months
220K
Growth, 90 days vs prior 90
-14.8%
Conversion, latest week
3.0%
Market size, estimated
$176Ka year
Peak month
December9.0× the quietest month
Top search term
sonic blanket115K searches a year

02 · Price

A sale here is worth $26.39.

Listings sell for $26.39 on average, from $9.31 to $44.76. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $26.39 that is $7K to $13K a year per listing.

Average price
$26.39inside the $15 to $100 sweet spot
Price range
$9.31–$44.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$7K–$13K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #849 within Kids' Bedding. It carries 3,455 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
96%
Out of stock, average day
6.3%
Average rank
#849in Kids' Bedding
Average rating
4.73 starsAmazon United States average 4.42 stars
Average reviews
3,455per listing
Listings tracked
24

04 · Newcomers

3 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
3Amazon's first-year sales bar
Average brand age
37 months

Products

Top Sonic Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

16

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

55%

Top 20: 96%

Open market

1%

  • Brand 145%
  • Brand 223%
  • Brand 314%
  • Brand 49%
  • Brand 56%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Sonic Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 9.0×

Search terms

Top Sonic Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sonic blanket115K/yr
  • sonic blankets for boys43K/yr
  • sonic the hedgehog blanket20K/yr
  • sonic throw blanket14K/yr
  • shadow the hedgehog blanket16K/yr
  • shadow blanket7K/yr
  • sonic blankets4K/yr

Reviews and returns

What reviews say buyers love and hate about Sonic Blanket

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Soft Feel”
23%of negative reviews mention “Size-Overall”
1.6%of orders come back
“The blanket was smaller than I had expected”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Sonic Blanket questions

Answered from the same tracked data.