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Son Blanket From Mom

Fail

Shoppers spend an estimated $33K a year here, so Son Blanket From Mom is a Fail.

Flapen Score
49
49 / 100
Ranks 5,355 of 11,240 Home & Kitchen niches · on the category median
Market size
$33K/yr50K searches / yr
90-day growth
-34.2%search demand this quarter
Competition
43%top-5 click share · 28 brands · 29 sellers

Flapen Score

Son Blanket From Mom against its category

The dotted line is the Home & Kitchen average. Past it, Son Blanket From Mom is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Son Blanket From Mom market on Amazon at a glance

Shoppers on Amazon United States searched for Son Blanket From Mom 50K times last year and spent an estimated $33K. The top 5 brands take 44% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -34.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
-34.2%
Conversion, latest week
3.0%
Market size, estimated
$33Ka year
Peak month
December9.1× the quietest month
Top search term
son blanket from mom19K searches a year

02 · Price

A sale here is worth $21.59.

Listings sell for $21.59 on average, from $15.15 to $28.24. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $21.59 that is $0 to $2K a year per listing.

Average price
$21.59inside the $15 to $100 sweet spot
Price range
$15.15–$28.24
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #2,134 within Bed Blankets. It carries 526 reviews at 4.79 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
10.8%
Average rank
#2,134in Bed Blankets
Average rating
4.79 starsAmazon United States average 4.42 stars
Average reviews
526per listing
Listings tracked
32

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Son Blanket From Mom products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

28 falling

Sellers

29

Top-5 brand share

44%

Top 20: 92%

Top-5 click share

43%

Top 20: 88%

Open market

50%

  • Brand 113%
  • Brand 211%
  • Brand 37%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Son Blanket From Mom search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 9.1×

Search terms

Top Son Blanket From Mom search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • son blanket from mom19K/yr
  • son blanket13K/yr
  • blanket for son6K/yr
  • to my son blanket from mom7K/yr
  • to my son blanket6K/yr

Reviews and returns

What reviews say buyers love and hate about Son Blanket From Mom

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Soft Feel”
39%of negative reviews mention “Thickness”
1.1%of orders come back
“Not very thick”
A buyer, on “Thickness”39% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Son Blanket From Mom questions

Answered from the same tracked data.