sold sign
Worth a lookShows a sweet-spot price point ($20.44 avg), but a small market ($65K/yr) keeps it on the watch list.
Avg price
Great$20.44avg listing price — sweet spot $15–$100
Review moat
Great326.77avg incumbent reviews — the moat a new listing must climb
Price range
Great$8.63–$111.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great56%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Growth
Okay+8.0%90-day search growth — must beat 0% to launch
Returns
Bad6.9%return rate — above 5% kills the launch gate
Market size
Bad$65K$65K/yr · 103K searches
According to Flapen's Amazon United States niche tracking, sold sign is a $65K/yr Amazon United States market (103K searches/yr). The top 5 brands hold 56% of demand. Verdict: Worth a look — 52/100.
Data updated Aug 1, 2026 · scored weekly · How we score niches
sold sign market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $61K–$82K
- units × avg price
- Conversion rate
- 3.1%
- Avg BSR
- #4,431
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 85%
- Out of stock
- 1.6%
- Avg brand age
- 35 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
20 falling
Sellers
24
Top-5 brand share
56%
Top 20: 100%
Top-5 click share
44%
Top 20: 94%
Open market
37%
- Pulse Brands13%
- Qunclay13%
- LABEND HOME11%
- Chunful10%
- Sintuff9%
- Maitys6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top sold sign search terms
- sold sign35K/yr
- sold sign for new homeowners23K/yr
- we said yes to the address sign9K/yr
- sold sign for realtors11K/yr
- sold key sign real estate9K/yr
- sold signs for realtors7K/yr
- just sold sign for realtors6K/yr
- real estate sold sign4K/yr
Top sold sign products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Qunclay 2 Pcs Sold Sign for Homeowners Wooden Double Sided Real Estate Sold Sign Sweet Home Key Shaped Social Media Photo Props Said Yes to The Address for Real Estate & New Homeowners Closing Gifts
Qunclay$19.184.4★228 rev
Chunful 2 Pcs 24 Inch Sold Sign for New Homeowners Large Double-sided Real Estate Sold Sign House Shaped Key-shaped Real Estate Photo Prop Closing Gifts
Chunful$20.624.1★36 rev
Sintuff 2 Pieces Sold Signs Double Sided Social Media Photo Props House Shaped and Home Key Shaped Decor Closing Gift Double Sided Agent Supplies and Signs
Sintuff$14.214.5★156 rev
Pulse Brands New Home Key Shaped Just Sold Sign - Real Estate Agent Supplies - Social Media Photo Props for Realtors and Home Owners
Pulse Brands$12.744.4★162 rev
Pulse Brands New Home Sign - Just Sold - Social Media Photo Props for Realtors and Home Owners
Pulse Brands$12.704.7★154 rev
Newest
by launch date
Real Estate Key Shaped Sign Just Closed Sold Sign for Realtors Real Estate Marketing Prop with City Skyline Design Black and Gold (Style 1)
Generic$111.0818 rev
Sold Rider for Realtors Magnetic Sold Sign for Realtors Magnetic Sold Sign for Real Estate-Red-12 * 4 inches
Dazujem$9.974 rev
Real Estate Double-Sided Social Media Photo Marketing Tool Lightweight Corrugated Plastic Key Perfect Realtor Branding & Client Photos (Were Home! / Sold Pack of 1)
HannahDirect$25.904 rev
Chunful 2 Pcs 24 Inch Sold Sign for New Homeowners Large Double-sided Real Estate Sold Sign House Shaped Key-shaped Real Estate Photo Prop Closing Gifts
Chunful$20.6236 rev
Chunful 2 Pcs 16 Inch Large Real Estate Sold Sign for New Homeowners Double-sided Sold Sign House Shaped Key-shaped Real Estate Photo Prop Closing Gifts
Chunful$13.7915 rev
Trending
90-day click momentumReal Estate Key Shaped Sign Just Closed Sold Sign for Realtors Real Estate Marketing Prop with City Skyline Design Black and Gold (Style 1)
Generic$111.084.9★
Sold Rider for Realtors Magnetic Sold Sign for Realtors Magnetic Sold Sign for Real Estate-Red-12 * 4 inches
Dazujem$9.974.7★
Real Estate Signs Riders Durable Aluminum Metal Signs With Different Messages For Real Estate 6x24 (Sold)
Civil Service Supply$18.884.4★
Real Estate Double-Sided Social Media Photo Marketing Tool Lightweight Corrugated Plastic Key Perfect Realtor Branding & Client Photos (Were Home! / Sold Pack of 1)
HannahDirect$25.904.4★
Labend Home 17 Small Sold Sign House-Shaped - Double-Sided Sold/Said Yes Real Estate Photo Prop - Closing Gift for Realtors & New Homeowners - Corrugated Plastic
LABEND HOME$16.684.5★
What buyers say about sold sign
What buyers praise and complain about, mined from review topics.What buyers love
“This key is of great quality”
“Amazing size”
“Easy to assemble”
“Nice design”
“As described”
“Very Nice and Shiny”
“Its literally a custom piece suitable for hanging on the wall in my office”
“durable”
“Its literally a custom piece suitable for hanging on the wall in my office”
“go together good and are sturdy”
What buyers complain about
“Too small”
“It was a little more expensive”
“Low quality”
“only 1, not 2 as advertised”
“Weight nothing”
“Badly done”
Top return reasons
Common questions
- Is sold sign profitable to sell on Amazon United States?
- The niche generates $65K/yr across 26 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +8.0%. Flapen's verdict: Worth a look (52/100).
- How competitive is the sold sign niche?
- 20 brands and 24 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 56% of demand.
- What do buyers complain about in sold sign?
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 6.9% — above our launch gate.
- When does demand for sold sign peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the sold sign niche?
- Listings span $8.63–$111.08; the average listing price is $20.44 (sweet spot $15–$100). The average incumbent carries 327 reviews — the moat a new listing must climb.