Is softball towel profitable to sell on Amazon United States?

The niche generates $27K/yr across 48 tracked products. 2 of 13 products launched in the last 360 days are still selling. 90-day search growth is +119.9%. Flapen's verdict: Worth a look (66/100).

How competitive is the softball towel niche?

31 brands and 45 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 53% of demand.

What do buyers complain about in softball towel?

Top complaints mined from reviews: Thickness, Material Quality, Quality-Overall. The return rate is 1.6%.

When does demand for softball towel peak?

Demand peaks in Apr–May–Jun; the busiest month runs 8.2× the quietest.

What does it cost to enter the softball towel niche?

Listings span $8.90–$61.80; the average listing price is $20.69 (sweet spot $15–$100). The average incumbent carries 239 reviews — the moat a new listing must climb.

softball towel

Worth a look

Shows demand growing +119.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+119.9%

90-day search growth — must beat 0% to launch

Avg price

Great$20.69

avg listing price — sweet spot $15–$100

Review moat

Great238.54

avg incumbent reviews — the moat a new listing must climb

Price range

Great$8.90–$61.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.6%

return rate — above 5% kills the launch gate

Competition

Great33%

top-5 click share — an open shelf

Brand share

Great53%

top-5 brand share — no brand owns this niche

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad$27K

$27K/yr · 47K searches

Signals Trending

According to Flapen's Amazon United States niche tracking, softball towel is a $27K/yr Amazon United States market (47K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 66/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

softball towel market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: $26K–$31K; units × avg price
Conversion rate: 2.8%
Avg BSR: #541
Page quality: 0%
Prime: 94%
Sponsored: 94%
Out of stock: 6.7%
Avg brand age: 34 months
Avg seller age: 170 days

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

31 falling

Sellers

Top-5 brand share

53%

Top 20: 90%

Top-5 click share

33%

Top 20: 74%

Open market

42%

Shimeyao23%
Windkream10%
Moukeren8%
Lumina Garden7%
VitalCozy5%
SOFTBATFY5%

Demand & seasonality

Weekly Amazon search volume, last 54 weeks — +119.9% search growth over the last 90 days.

Peak months: Apr, May, Jun · busiest ÷ quietest = 8.2×

Open Trend

Top softball towel search terms

softball beach towel10K/yr +143.6%1.6% conv.
softball towel10K/yr +104.8%1.6% conv.
pitching towel softball9K/yr +140.3%3.0% conv.
softball towels for pitchers8K/yr +80.9%3.0% conv.
softball pitching towel6K/yr +83.0%3.4% conv.
softball towels4K/yr +192.2%1.1% conv.

All search terms

Top softball towel products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Shimeyao 2 Pcs Cotton Sports Football Towel with Closure Pitching Football Sweat Towel for Sports Gym Men Women Accessories(Black Classic)

Shimeyao$11.094.5★328 rev

Windkream 5 Pcs Softball Towel Microfiber Softball Field Towel with Hook and Loop Closure Softball Hand Towels Sweat and Maintaining Grip Softball Handkerchief for Softball Pitching Gym Sports White

Windkream$18.124.7★36 rev

Shimeyao 2 pcs 2 Pcs Cotton Sports Football Towel with Closure Pitching Football Sweat Towel for Sports Gym Men Women Accessories(White Classic)

Shimeyao$10.054.5★328 rev

Softball Microfiber Beach Towel Oversize 300GSM 63x31.5 Quick Drying Cool Pool Towel Lounge Cover (Softball)

SOFTBATFY$11.294.2★182 rev

Lumina Garden 12 Pack Large Softball and Coquette Bow Beach Towel Bulk 55 x 28 Inch Pool Towel Microfiber Oversized Quick Dry for Team Woman Bath Camping Swimming Gift Sport Party Favors(Pink Bow)

Lumina Garden$52.810.0★0 rev

Newest

by launch date

LOTUS US Softball Beach Towel Custom Softball Softball Team Gifts for Jersey Girls Coach Mom Player Personalized Name and Number Gifts

LOTUS US$24.700 rev

2mo ago

Peryiter 6 Pcs Softball Beach Towels 30 x 60 Yellow Baseball Beach Towels Softball Team Gift Woman Girls Bath Swimming Gift Sport Party Favor

Peryiter$36.3410 rev

3mo ago

Windkream 12 Pcs Softball Oversized Microfiber Beach Towels Set 30 x 60 Extra Large Fiber Swim Pool Towel Sports Absorbent Bath Blanket for Women Travel Vacation Accessories Gift Spa Lightweight

Windkream$58.4953 rev

5mo ago

Lumina Garden 12 Pack Large Softball and Coquette Bow Beach Towel Bulk 55 x 28 Inch Pool Towel Microfiber Oversized Quick Dry for Team Woman Bath Camping Swimming Gift Sport Party Favors(Pink Bow)

Lumina Garden$52.810 rev

6mo ago

Lumina Garden 12 Pack Large Softball and Coquette Bow Beach Towel Bulk 55 x 28 Inch Pool Towel Microfiber Oversized Quick Dry for Team Woman Bath Camping Swimming Gift Sport Party Favors(Bow)

Lumina Garden$50.001 rev

6mo ago

What buyers say about softball towel

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel9%

“Super soft”

Quality-Overall9%

“Great quality for the buck”

Color6%

“Colors were very consistent”

Advertised Vs Actual Product6%

“As expected”

Size-Overall6%

“Good size”

Value For Money6%

“Good value for the money”

Durability6%

“Durable”

Suitability Hot Weather5%

“Son loves this cooling rag for hot days at baseball”

Efficiency5%

“soap does the job though”

Material Quality4%

“Good material”

What buyers complain about

Thickness15%

“Thought for the price it would be a little thicker”

Material Quality13%

“And the material looks cheap”

Quality-Overall12%

“Cheap”

Hard Feel7%

“Tacky for a short while”

Velcro Quality4%

“velcro”

Adhesion/Stickiness4%

“Sticky stuff doesn't last very long on the rag”

Functionality-Overall4%

“Doesnt work”

Size-Overall4%

“smaller than expected”

Durability4%

“Not long lasting”

Color2%

“Only improvement would be if the back could be light pink instead of white or also had the design on it”

Top return reasons

Material Quality21%

Size-Overall19%

Color13%

Quality-Overall9%

Advertised Vs Actual Product8%

Thin8%

Thickness5%

Value For Money3%

Display Colors2%

Soft Feel2%

Common questions

Is softball towel profitable to sell on Amazon United States?: The niche generates $27K/yr across 48 tracked products. 2 of 13 products launched in the last 360 days are still selling. 90-day search growth is +119.9%. Flapen's verdict: Worth a look (66/100).
How competitive is the softball towel niche?: 31 brands and 45 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 53% of demand.
What do buyers complain about in softball towel?: Top complaints mined from reviews: Thickness, Material Quality, Quality-Overall. The return rate is 1.6%.
When does demand for softball towel peak?: Demand peaks in Apr–May–Jun; the busiest month runs 8.2× the quietest.
What does it cost to enter the softball towel niche?: Listings span $8.90–$61.80; the average listing price is $20.69 (sweet spot $15–$100). The average incumbent carries 239 reviews — the moat a new listing must climb.