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Softball Towel

Pass

Softball Towel scores 66 out of 100, a Pass. Shoppers spend an estimated $27K a year here, search demand grew +119.9% this quarter, and an estimated 1.6% of orders come back.

Filters Trending
Flapen Score
66
66 / 100
Top 3% of 11,240 Home & Kitchen niches · +17 vs the category median of 49
Market size
$27K/yr47K searches / yr
90-day growth
+119.9%search demand this quarter
Competition
33%top-5 click share · 31 brands · 45 sellers

Flapen Score

Softball Towel against its category

The dotted line is the Home & Kitchen average. Past it, Softball Towel is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Softball Towel market on Amazon at a glance

Shoppers on Amazon United States searched for Softball Towel 47K times last year and spent an estimated $27K. The top 5 brands take 53% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 66 out of 100, a Pass.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +119.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $27K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
+119.9%
Conversion, latest week
2.8%
Market size, estimated
$27Ka year
Peak month
June8.2× the quietest month
Top search term
softball beach towel10K searches a year

02 · Price

A sale here is worth $20.69.

Listings sell for $20.69 on average, from $8.90 to $61.80. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $20.69 that is $0 to $2K a year per listing.

Average price
$20.69inside the $15 to $100 sweet spot
Price range
$8.90–$61.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #541 within Towels. It carries 239 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
94%
Out of stock, average day
6.7%
Average rank
#541in Towels
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
239per listing
Listings tracked
48

04 · Newcomers

2 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
2Amazon's first-year sales bar
Average brand age
34 months

Products

Top Softball Towel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

31 falling

Sellers

45

Top-5 brand share

53%

Top 20: 90%

Top-5 click share

33%

Top 20: 74%

Open market

42%

  • Brand 123%
  • Brand 210%
  • Brand 38%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Softball Towel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Holiday '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr, May, Jun · busiest ÷ quietest = 8.2×

Search terms

Top Softball Towel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • softball beach towel10K/yr
  • softball towel10K/yr
  • pitching towel softball9K/yr
  • softball towels for pitchers8K/yr
  • softball pitching towel6K/yr
  • softball towels4K/yr

Reviews and returns

What reviews say buyers love and hate about Softball Towel

We read the reviews and the return reasons for every product selling here.

9%of positive reviews mention “Soft Feel”
15%of negative reviews mention “Thickness”
1.6%of orders come back
“Thought for the price it would be a little thicker”
A buyer, on “Thickness”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Softball Towel questions

Answered from the same tracked data.