softball blanket
Worth a lookShows a thin review moat (63 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Incredible63.08avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$23.21avg listing price — sweet spot $15–$100
Price range
Great$9.49–$93.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Competition
Great36%top-5 click share — an open shelf
Brand share
Good64%top-5 brand share — brands hold most of the demand
Growth
Okay+18.3%90-day search growth — must beat 0% to launch
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Market size
Okay$110K$110K/yr · 140K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, softball blanket is a $110K/yr Amazon United States market (140K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 59/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
softball blanket market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- $116K–$139K
- units × avg price
- Conversion rate
- 3.4%
- Avg BSR
- #1,471
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 96%
- Out of stock
- 14.1%
- Avg brand age
- 23 months
- Avg seller age
- 238 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
38 rising
Sellers
44
Top-5 brand share
64%
Top 20: 88%
Top-5 click share
36%
Top 20: 76%
Open market
33%
- Hillsuren24%
- HunnmingRe20%
- KING DARE11%
- SIOQCKIS5%
- Zolumy4%
- Newwiee4%
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — +18.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 5.2×
Top softball blanket search terms
- softball blanket90K/yr
- softball blankets for girls30K/yr
- softball blankets9K/yr
- softball throw blanket5K/yr
- personalized softball blanket6K/yr
Top softball blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
KING DARE Softball Blanket - Soft Fleece Throw Blankets for Kids 8-12 Unique Gifts for Softball Lovers 40x50 Inch
KING DARE$17.874.6★271 rev
Hillsuren Pink Softball Coquette Bow Blanket 50 x 60 Softball Sports Throw Blanket Bow Stuff Team Gifts for Ball Lovers Players Home Decor Halloween Christmas Thanksgiving Gift
Hillsuren$19.234.4★19 rev
HunnmingRe Softball Blanket 50x60 Coquette Blue Bow White Soft Throw Blanket Softball Gifts for Girls Women Team Players Coach Unique Gifts for Sports Lovers
HunnmingRe$20.674.5★29 rev
HunnmingRe Softball Blanket 50x60 Coquette Pink Bow Soft Throw Blanket Softball Gifts for Girls Women Team Players Coach Unique Gifts for Sports Lovers
HunnmingRe$20.774.5★29 rev
Softball Blanket 50x60 Softball Gift Blanket Super Soft Warm and Comfortable Throw Blanket for Fall Winter Spring All Season
SIOQCKIS$23.004.6★186 rev
Newest
by launch dateHunnmingRe Softball Blanket 50x60 Coquette Blue Bow White Soft Throw Blanket Softball Gifts for Girls Women Team Players Coach Unique Gifts for Sports Lovers
HunnmingRe$20.6729 rev
HunnmingRe Softball Blanket 50x60 Coquette Pink Bow Pink Soft Throw Blanket Softball Gifts for Girls Women Team Players Coach Unique Gifts for Sports Lovers
HunnmingRe$19.5629 rev
Hillsuren 4 Pcs Softball Bow Blanket 50 x 60 Coquettish Softball Sports Throw Blanket Bow Stuff Team Gifts for Ball Lovers Players Home Decor Halloween Christmas Thanksgiving Gift
Hillsuren$47.2320 rev
Ailefentene Pink Softball Bow Blanket 50x60 Inch Pink Coquette Bow Flannel Throw Blanket Team Gifts for Girls Women Cozy Fleece Sports Blanket for Couch Bed Game Day Team Coach Senior Night
Ailefentene$19.174 rev
Hillsuren Softball Ice Cream Drip Blanket 50 x 60 Yellow and Green Softball Sports Blanket Throw Ice Cream Stuff Team Gifts for Ball Lovers Players Home Decor Halloween Christmas Thanksgiving Gift
Hillsuren$19.4032 rev
Trending
90-day click momentum
Yagle Mate 60 Round Sports Blanket for Teens Throw Blankets for Bed Fleece Soccer Basketball Baseball Football Softball Blankets for Sport Lovers Adults Coach Gifts Birthday (Softball)
Yagle Mate$16.424.6★
HunnmingRe 12 Pcs Softball Blankets for Women Bulk Soft Lightweight Flannel Throw Blankets Softball Gifts for Teens Adults Team Coach Player Lovers Accessories Sofa Couch Decor 40x50(Vivid)
HunnmingRe$70.023.5★
HunnmingRe Softball Blanket 50x60 Coquette Blue Bow White Soft Throw Blanket Softball Gifts for Girls Women Team Players Coach Unique Gifts for Sports Lovers
HunnmingRe$20.674.5★
HunnmingRe Softball Blanket 50x60 Coquette Pink Bow Pink Soft Throw Blanket Softball Gifts for Girls Women Team Players Coach Unique Gifts for Sports Lovers
HunnmingRe$19.564.5★
Hillsuren 4 Pcs Softball Bow Blanket 50 x 60 Coquettish Softball Sports Throw Blanket Bow Stuff Team Gifts for Ball Lovers Players Home Decor Halloween Christmas Thanksgiving Gift
Hillsuren$47.234.9★
What buyers say about softball blanket
What buyers praise and complain about, mined from review topics.What buyers love
“Extremely soft”
“Given as a gift and received with joy and excitement”
“It feels well-made”
“Very comfy”
“Good size”
“Soft and warm”
“Affordable”
“Colors were really pretty”
“The design is colorful and fun, making it a great gift for softball players or fans”
“It is on the thinner side which is great for us in AZ”
What buyers complain about
“Thought for the price it would be a little thicker”
“It is very large”
“Cheap”
“small and flimsy”
“not as vibrant as the picture shows”
“I guess I didnt read the description thoroughly”
“very thin, cheap quality”
“Low quality material”
Top return reasons
Common questions
- Is softball blanket profitable to sell on Amazon United States?
- The niche generates $110K/yr across 51 tracked products. 3 of 30 products launched in the last 360 days are still selling. 90-day search growth is +18.3%. Flapen's verdict: Worth a look (59/100).
- How competitive is the softball blanket niche?
- 38 brands and 44 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in softball blanket?
- Top complaints mined from reviews: Thickness, Size-Overall, Quality-Overall. The return rate is 1.7%.
- When does demand for softball blanket peak?
- Demand peaks in Nov–Dec; the busiest month runs 5.2× the quietest.
- What does it cost to enter the softball blanket niche?
- Listings span $9.49–$93.76; the average listing price is $23.21 (sweet spot $15–$100). The average incumbent carries 63 reviews — the moat a new listing must climb.