Soft Tex Pillow

Shoppers searched for this 283K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $290K a year.

Searches, last 12 months

283K

Growth, 90 days vs prior 90

+4.1%

Conversion, latest week

2.4%

Market size, estimated

$290Ka year

Peak month

October3.9× the quietest month

Top search term

sealy pillow131K searches a year

Listings sell for $43.55 on average, from $25.93 to $73.82. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $43.55 that is $11K to $22K a year per listing.

Average price

$43.55inside the $15 to $100 sweet spot

Price range

$25.93–$73.82

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$11K–$22K

Returns

2.0%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #327 within Bed Pillows & Positioners. It carries 30,585 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

86%

Out of stock, average day

4.9%

Average rank

#327in Bed Pillows & Positioners

Average rating

4.25 starsAmazon United States average 4.42 stars

Average reviews

30,585per listing

Listings tracked

14

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

40 months