sodium tetraborate
Worth a lookShows low returns (0.3%), but a small market ($57K/yr) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Growth
Great+99.0%90-day search growth — must beat 0% to launch
Avg price
Great$16.90avg listing price — sweet spot $15–$100
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Price range
Good$5.32–$31.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,041.84avg incumbent reviews — the moat a new listing must climb
Market size
Bad$57K$57K/yr · 47K searches
According to Flapen's Amazon United States niche tracking, sodium tetraborate is a $57K/yr Amazon United States market (47K searches/yr). The top 5 brands hold 79% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
sodium tetraborate market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- $42K–$51K
- units × avg price
- Conversion rate
- 7.2%
- Avg BSR
- #332
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 89%
- Out of stock
- 2.4%
- Avg brand age
- 71 months
- Avg seller age
- 139 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
202
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
17%
- PURE ORIGINAL INGREDIENTS36%
- 20 Mule Team22%
- Banner Chemical8%
- Prescribed For Life6%
- Earthborn Elements6%
- DIYChemicals4%
- Open — no brand owns it (7 brands, 17%)
Top sodium tetraborate search terms
- sodium tetraborate14K/yr
- sodium borate10K/yr
- pure borax9K/yr
- pure borax powder5K/yr
- organic borax6K/yr
- sodium tetraborate food grade3K/yr
Top sodium tetraborate products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PURE ORIGINAL INGREDIENTS Borax Powder (2 lb) Sodium Borate Multipurpose Cleaning Agent Ideal Slime Ingredient
PURE ORIGINAL INGREDIENTS$9.084.6★10,696 rev
20 MULE TEAM Borax Powder 65 Ounce 4 Count All Natural Laundry Booster & Multi-Purpose Household Cleaner for Kitchen and Bathroom Stain & Odor Fighter Helps Deodorize & Freshen
20 Mule Team$22.384.8★35,609 rev
PURE ORIGINAL INGREDIENTS Borax (5 lb) Sodium Borate Multipurpose Cleaning Agent
PURE ORIGINAL INGREDIENTS$19.484.6★10,696 rev
Earthborn Elements Borax Powder (1 Gallon) Multipurpose Cleaner & Detergent Booster Resealable Bucket (144 Ounce)
Earthborn Elements$29.284.7★3,576 rev
Borax 20 Mule Team Detergent Booster 65 Oz.
20 Mule Team$5.884.8★35,609 rev
Newest
by launch date
Banner Chemical Raw Borax (2.25 lbs) - 100% Pure Unscented Multi-Purpose Cleaner & Detergent Booster - Natural Household Cleaner and Stain Remover - Made in the USA
Banner Chemical$12.70130 rev
DIYChemicals - Sodium Tetraborate (Borax) Powder High Purity Industrial & Laboratory Grade Water Softening Fluxing & pH Buffer Applications 2 Lbs
DIYChemicals$25.010 rev
Borax I Sodium Borate I Sodium TETRABORATE I 5 MOL Highly Concentrate Pure 99.9% I Cleaning Booster - Stain Remover I Made in USA I Weight : 1LB
UniClean America$16.9710 rev
AYURVEDASHREE Suhaga (Crystals) 50gm | Borax | Sodium Borate | Tankan Bhasma
AYURVEDASHREE$5.3212 rev
AYURVEDASHREE Suhaga (Crystals) 100gm | Borax | Sodium Borate | Tankan Bhasma
AYURVEDASHREE$6.964 rev
Trending
90-day click momentumDIYChemicals - Sodium Tetraborate (Borax) Powder High Purity Industrial & Laboratory Grade Water Softening Fluxing & pH Buffer Applications 2 Lbs
DIYChemicals$25.010.0★
Banner Chemical Raw Borax (2.25 lbs) - 100% Pure Unscented Multi-Purpose Cleaner & Detergent Booster - Natural Household Cleaner and Stain Remover - Made in the USA
Banner Chemical$12.704.7★
Borax 20 Mule Team Detergent Booster 65 Oz.
20 Mule Team$5.884.8★
AYURVEDASHREE Suhaga (Crystals) 100gm | Borax | Sodium Borate | Tankan Bhasma
AYURVEDASHREE$6.964.3★
AYURVEDASHREE Suhaga (Crystals) 50gm | Borax | Sodium Borate | Tankan Bhasma
AYURVEDASHREE$5.324.4★
What buyers say about sodium tetraborate
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent Product”
“Great for cleaning”
“Good value for the money”
“Great for eliminating odour”
“THIS PRODUCT WASHES CLOTHES SO GOOD”
“As advertised”
“works effectively in DIY cleaning mixes”
“Easy to use”
“works effectively in DIY cleaning mixes”
“Makes everything sparkle”
What buyers complain about
“Leaking box”
“No way to open the bucket”
“Before I was having trouble with my towels just not being fresh smelling”
“would not dissolve”
“Small box”
“Did not work”
“not practical to add to every load of laundry”
“It didn't remove the southern red dirt stains from the washcloth”
“When mixed with sugar and placed on bottle caps in a trail the ants will ingest the BORAX and take it back to the queen and kill her and the entire nest dies”
“to no avail as I did find this product cheaper elsewhere”
Top return reasons
Common questions
- Is sodium tetraborate profitable to sell on Amazon United States?
- The niche generates $57K/yr across 19 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +99.0%. Flapen's verdict: Worth a look (54/100).
- How competitive is the sodium tetraborate niche?
- 13 brands and 202 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in sodium tetraborate?
- Top complaints mined from reviews: Leak-Proof, Ease Of Use, Smell. The return rate is 0.3%.
- What does it cost to enter the sodium tetraborate niche?
- Listings span $5.32–$31.85; the average listing price is $16.90 (sweet spot $15–$100). The average incumbent carries 6,042 reviews — the moat a new listing must climb.