Skip to content
63

soccer rug

Worth a look

Shows no brand lock-in (top 5 brands take 36% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 18Growth 83Conversion 16Competition 82Returns 44Price range 55Avg price 94Brand share 96Review moat 96Quality gap 78

Brand share

Incredible36%

top-5 brand share — no brand owns this niche

Review moat

Incredible70.86

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$46.70

avg listing price — sweet spot $15–$100

Growth

Great+80.2%

90-day search growth — must beat 0% to launch

Competition

Great33%

top-5 click share — an open shelf

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Good$11.83–$165.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay3.5%

return rate — above 5% kills the launch gate

Market size

Bad$74K

$74K/yr · 121K searches

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, soccer rug is a $74K/yr Amazon United States market (121K searches/yr). The top 5 brands hold 36% of demand. Demand peaks in Jul–Dec. Verdict: Worth a look — 63/100.

Data updated Aug 2, 2026 · scored weekly · How we score niches

soccer rug market data

Units sold / yr
2K–2K
avg 0–100/product
Revenue / yr
$70K–$93K
units × avg price
Conversion rate
1.3%
Avg BSR
#3,419
Page quality
0%
Prime
98%
Sponsored
92%
Out of stock
15.7%
Avg brand age
24 months
Avg seller age
188 days

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

36 rising

Sellers

63

Top-5 brand share

36%

Top 20: 89%

Top-5 click share

33%

Top 20: 78%

Open market

59%

  • nanshiba9%
  • KSYGYFRUDE8%
  • Vesocro7%
  • MISEV7%
  • Bavni6%
  • ZFHNYJWKL6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +80.2% search growth over the last 90 days.
4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Dec · busiest ÷ quietest = 2.2×

Top soccer rug search terms

  • soccer rug59K/yr
  • soccer field rug24K/yr
  • soccer rugs for boys bedroom22K/yr
  • soccer carpet9K/yr
  • soccer ball rug7K/yr
All search terms

Top soccer rug products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$1K4%$3K6%$4K8%$6K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about soccer rug

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall15%

“Perfect size”

Durability10%

“It holds up well”

Soft Feel10%

“it is soft to the touch”

Quality-Overall8%

“The images are well done”

Design-Overall6%

“Its a fun, functional decor piece that looks great and stays put”

Color6%

“Bright in color”

Value For Money5%

“Worth it”

Ease Of Cleaning5%

“Easy clean up also”

Grip4%

“My son loved it as it is anti slip”

Comfort-Overall3%

“comfortable”

What buyers complain about

Size-Overall20%

“To small”

Thickness15%

“It isn't very thick”

Quality-Overall11%

“the rug is truly poor quality”

Color6%

“The colors of the rug are bad”

Advertised Vs Actual Product4%

“Looks are deceiving”

Flatness3%

“doesnt lay super flat”

Value For Money3%

“it is a little expensive in my opinion”

Software/Application2%

“The app doesnt work there are no videos”

Pilling/Linting1%

“The fabric was frayed and constantly pilling”

Durability1%

“which makes it feel a bit less durable than I had hoped”

Top return reasons

Size-Overall47%
Quality-Overall14%
Advertised Vs Actual Product11%
Material Quality10%
Color4%
Thin2%
Product Condition2%
Functionality-Overall1%
Thickness1%
Stain Resistance1%

Common questions

Is soccer rug profitable to sell on Amazon United States?
The niche generates $74K/yr across 50 tracked products. 2 of 27 products launched in the last 360 days are still selling. 90-day search growth is +80.2%. Flapen's verdict: Worth a look (63/100).
How competitive is the soccer rug niche?
36 brands and 63 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 36% of demand.
What do buyers complain about in soccer rug?
Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 3.5%.
When does demand for soccer rug peak?
Demand peaks in Jul–Dec; the busiest month runs 2.2× the quietest.
What does it cost to enter the soccer rug niche?
Listings span $11.83–$165.57; the average listing price is $46.70 (sweet spot $15–$100). The average incumbent carries 71 reviews — the moat a new listing must climb.