Skip to content

Soccer Blanket

Maybe

The top 5 brands take only 48% of clicks. But demand is soft, at -4.6% this quarter, so Soccer Blanket is a Maybe.

Flapen Score
55
55 / 100
Top 22% of 11,240 Home & Kitchen niches · +6 vs the category median of 49
Market size
$171K/yr253K searches / yr
90-day growth
-4.6%search demand this quarter
Competition
38%top-5 click share · 33 brands · 35 sellers

Flapen Score

Soccer Blanket against its category

The dotted line is the Home & Kitchen average. Past it, Soccer Blanket is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Soccer Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Soccer Blanket 253K times last year and spent an estimated $171K. The top 5 brands take 48% of clicks. Demand peaks in Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 253K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $171K a year.

Searches, last 12 months
253K
Growth, 90 days vs prior 90
-4.6%
Conversion, latest week
3.4%
Market size, estimated
$171Ka year
Peak month
December6.9× the quietest month
Top search term
soccer blanket123K searches a year

02 · Price

A sale here is worth $19.84.

Listings sell for $19.84 on average, from $11.12 to $34.80. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $19.84 that is $2K to $5K a year per listing.

Average price
$19.84inside the $15 to $100 sweet spot
Price range
$11.12–$34.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #1,556 within Kids' Bedding. It carries 459 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
95%
Out of stock, average day
6.1%
Average rank
#1,556in Kids' Bedding
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
459per listing
Listings tracked
43

04 · Newcomers

0 of last year's 20 launches cleared the first-year sales bar.

20 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
20
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top Soccer Blanket products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.

$0$5K$10K$15K$21K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 falling

Sellers

35

Est. top-5 brand share

48%

Top 20: 88%

Est. top-5 click share

38%

Top 20: 77%

Open market

48%

  • Wajade20%
  • Blanket Buddies9%
  • Hillsuren7%
  • Niopos6%
  • Horaldaily5%
  • XING7DAY4%

Demand

Soccer Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Holiday '25DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.9×

Search terms

Top Soccer Blanket search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • soccer blanket123K/yr
  • soccer blankets for boys44K/yr
  • soccer blanket for girls27K/yr
  • soccer throw blanket13K/yr
  • soccer blankets10K/yr
  • soccer ball blanket6K/yr
  • soccer blanket for boys5K/yr
  • personalized soccer blanket10K/yr
  • soccer blankets for girls3K/yr
  • soccer fleece blanket5K/yr

Reviews and returns

What reviews say buyers love and hate about Soccer Blanket

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Soft Feel”
21%of negative reviews mention “Brightness/Shine/Glow”
2.4%of orders come back
“doesn't glow”
A buyer, on “Brightness/Shine/Glow”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Soccer Blanket questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data