Is soccer blanket profitable to sell on Amazon United States?

The niche generates $171K/yr across 43 tracked products. 0 of 20 products launched in the last 360 days are still selling. 90-day search growth is -4.6%. Flapen's verdict: Worth a look (55/100).

How competitive is the soccer blanket niche?

33 brands and 35 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 48% of demand.

What do buyers complain about in soccer blanket?

Top complaints mined from reviews: Brightness/Shine/Glow, Hard Feel, Quality-Overall. The return rate is 2.4%.

When does demand for soccer blanket peak?

Demand peaks in Nov–Dec; the busiest month runs 6.9× the quietest.

What does it cost to enter the soccer blanket niche?

Listings span $11.12–$34.80; the average listing price is $19.84 (sweet spot $15–$100). The average incumbent carries 459 reviews — the moat a new listing must climb.

soccer blanket

Worth a look

Shows no brand lock-in (top 5 brands take 48% of clicks), but soft demand (-4.6% this quarter) keeps it on the watch list.

Brand share

Great48%

top-5 brand share — no brand owns this niche

Avg price

Great$19.84

avg listing price — sweet spot $15–$100

Price range

Great$11.12–$34.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great38%

top-5 click share — an open shelf

Review moat

Great459.19

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.4%

return rate — above 5% kills the launch gate

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Market size

Okay$171K

$171K/yr · 253K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-4.6%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, soccer blanket is a $171K/yr Amazon United States market (253K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

soccer blanket market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: $159K–$198K; units × avg price
Conversion rate: 3.4%
Avg BSR: #1,556
Page quality: 0%
Prime: 95%
Sponsored: 91%
Out of stock: 6.1%
Avg brand age: 25 months
Avg seller age: 180 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

33 falling

Sellers

Top-5 brand share

48%

Top 20: 88%

Top-5 click share

38%

Top 20: 77%

Open market

48%

Wajade20%
Blanket Buddies9%
Hillsuren7%
Niopos6%
Horaldaily5%
XING7DAY4%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -4.6% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 6.9×

Open Trend

Top soccer blanket search terms

soccer blanket123K/yr -2.2%2.3% conv.
soccer blankets for boys44K/yr -10.6%3.1% conv.
soccer blanket for girls27K/yr -16.1%3.2% conv.
soccer throw blanket13K/yr +33.9%2.0% conv.
soccer blankets10K/yr +3.8%1.0% conv.
soccer ball blanket6K/yr +3.1%3.1% conv.
soccer blanket for boys5K/yr +17.5%1.8% conv.
personalized soccer blanket10K/yr -29.9%0.3% conv.
soccer blankets for girls3K/yr +7.2%0.5% conv.
soccer fleece blanket5K/yr +9.5%2.5% conv.

All search terms

Top soccer blanket products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Wajade Soccer Gifts Toys for Boys Girls - Glow in The Dark Soccer Blanket Birthday Christmas Decor for Kids Age 3 4 5 6 7 8 9 10 11 12 Years Old Teens Child Toddler Throw Light Grey 50x60

Wajade$17.344.7★506 rev

Soccer Throw Blanket: Glow in The Dark Cozy Soft Fleece Blanket for Boys and Girls with Soccer Ball Goal Cleats and Medal - the Perfect Team Gift Get Ready for World Cup 50 x 60 (Green)

Blanket Buddies$15.304.7★378 rev

Wajade Soccer Gifts for Boys Girls - Glow in The Dark Soccer Blanket Birthday for Kids Age 3 4 5 6 7 8 9 10 11 12 Years Old Teens Child Toddler Throw Light Grey 40x50

Wajade$13.834.7★506 rev

Niopos Soccer Blanket Soccer Gifts for Boys Girls 8-12 Coach Team Gifts Birthday Bedroom Stuff (Black White 40x50 inch)

Niopos$16.284.6★213 rev

Soccer Blanket Gifts for Boys Girls Lightweight Reversible Soft Fleece Throw Blankets for Kids Teens Soccer Lovers Decor for Bedroom Lving Room Play Room 51x63 Inch

XING7DAY$34.794.6★22 rev

Newest

by launch date

Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Dark Blue - US Soccer 46x60 - Throw Blanket

Jay Franco$21.69199 rev

3mo ago

60 Round Sport Throw Blanket Gift for Teens Boys Girls Adults Reversible Knitted Microfiber Fabric Plush Blanket for Baseball Soccer Softball Lovers Team Players Coach Senior Night(Soccer)

HunnmingRe$25.232 rev

4mo ago

Hillsuren 2 Pcs Soccer Blanket 50 x 60 Soccer Flannel Throw Blanket for Teen Team Coach Gifts Ball Themed Accessories Decoration for Sport Lovers Birthday Christmas Adult Gift Favors

Hillsuren$26.464 rev

5mo ago

HunnmingRe Soccer Blanket 50x60 Coquette Pink Bow White Soft Throw Blanket Soccer Gifts for Girls Women Team Players Coach Unique Gifts for Sports Lovers

HunnmingRe$17.1030 rev

5mo ago

60 Round Sports Throw Blanket Soft Flannel with Storage Cover As a Throw Pillow Cushions Baseball Tennis Soccer Basketball Novelty Blanket for Sports Fan Birthday Senior Night Gift (Soccer)

JVAVL$18.2360 rev

6mo ago

What buyers say about soccer blanket

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel37%

“The material is surprisingly soft”

Brightness/Shine/Glow8%

“glows very nicely”

Quality-Overall8%

“Good quality”

Weight Light5%

“Not real heavy”

Size-Overall5%

“Right size”

Color5%

“the colors are bright”

Comfort-Overall4%

“comfortable”

Value For Money4%

“Great deal”

Warmth4%

“It's great for a chilly day”

Advertised Vs Actual Product3%

“just as described”

What buyers complain about

Brightness/Shine/Glow21%

“doesn't glow”

Hard Feel10%

“Not as soft as expected”

Quality-Overall9%

“Its cheaply made”

Thickness7%

“a little thin”

Size-Overall5%

“The size is much larger than I expected as well”

Print Quality3%

“I didnt realize the print isnt the same on both sides which was a bummer”

Smell3%

“It had a strong chemical/plastic odor when I first opened it”

Top return reasons

Size-Overall47%

Thin19%

Material Quality8%

Quality-Overall6%

Brightness/Shine/Glow4%

Value For Money3%

Color2%

Advertised Vs Actual Product2%

Thickness1%

Functionality-Overall1%

Common questions

Is soccer blanket profitable to sell on Amazon United States?: The niche generates $171K/yr across 43 tracked products. 0 of 20 products launched in the last 360 days are still selling. 90-day search growth is -4.6%. Flapen's verdict: Worth a look (55/100).
How competitive is the soccer blanket niche?: 33 brands and 35 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 48% of demand.
What do buyers complain about in soccer blanket?: Top complaints mined from reviews: Brightness/Shine/Glow, Hard Feel, Quality-Overall. The return rate is 2.4%.
When does demand for soccer blanket peak?: Demand peaks in Nov–Dec; the busiest month runs 6.9× the quietest.
What does it cost to enter the soccer blanket niche?: Listings span $11.12–$34.80; the average listing price is $19.84 (sweet spot $15–$100). The average incumbent carries 459 reviews — the moat a new listing must climb.