Is soap saver profitable to sell on Amazon United States?

The niche generates $60K/yr across 75 tracked products. 10 of 12 products launched in the last 360 days are still selling. 90-day search growth is -0.8%. Flapen's verdict: Worth a look (50/100).

How competitive is the soap saver niche?

48 brands and 110 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 50% of demand.

What do buyers complain about in soap saver?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Rusts/Corrodes. The return rate is 2.4%.

When does demand for soap saver peak?

Demand peaks in Aug–Sep–Oct; the busiest month runs 5.7× the quietest.

What does it cost to enter the soap saver niche?

Listings span $4.04–$29.56; the average listing price is $14.19 (sweet spot $15–$100). The average incumbent carries 3,417 reviews — the moat a new listing must climb.

soap saver

Worth a look

Shows a fragmented shelf (top 5 take 24% of clicks), but a small market ($60K/yr) keeps it on the watch list.

Competition

Great24%

top-5 click share — an open shelf

Brand share

Great50%

top-5 brand share — no brand owns this niche

Avg price

Good$14.19

avg listing price — sweet spot $15–$100

Returns

Good2.4%

return rate — above 5% kills the launch gate

Price range

Good$4.04–$29.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,417.05

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-0.8%

90-day search growth — must beat 0% to launch

Market size

Bad$60K

$60K/yr · 120K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, soap saver is a $60K/yr Amazon United States market (120K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 50/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

soap saver market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $57K–$71K; units × avg price
Conversion rate: 3.5%
Avg BSR: #245
Page quality: 0%
Prime: 97%
Sponsored: 91%
Out of stock: 0.6%
Avg brand age: 35 months
Avg seller age: 158 days

Competition & brand share

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

Brands

48 rising

Sellers

110

Top-5 brand share

50%

Top 20: 85%

Top-5 click share

24%

Top 20: 63%

Open market

45%

Cisily17%
Soap Lift14%
S&T INC.8%
Eavida6%
Moforoco5%
masadi4%

Demand & seasonality

Weekly Amazon search volume, last 109 weeks — -0.8% search growth over the last 90 days.

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 5.7×

Open Trend

Top soap saver search terms

soap sponge holder18K/yr +9.1%4.3% conv.
kitchen sink caddy with soap dispenser17K/yr +0.8%2.0% conv.
soap lift13K/yr +26.2%5.2% conv.
sink caddy with soap dispenser12K/yr -8.8%1.8% conv.
kitchen sink organizer with soap dispenser12K/yr -24.9%1.8% conv.
sponge rest6K/yr +12.4%2.7% conv.
sponge soap holder6K/yr +26.9%4.5% conv.
kitchen soap dispenser caddy6K/yr +13.8%1.1% conv.
kitchen sponge dish6K/yr +5.2%2.8% conv.
soap dispenser caddy4K/yr +7.8%1.1% conv.

All search terms

Top soap saver products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Cisily Sponge Holder for Kitchen Sink Sink Caddy Organizer with High Brush Holder Kitchen Countertop Organizers and Storage Essentials Rustproof 304 Stainless Steel (Black 9.25)

Cisily$13.834.6★14,154 rev

Soap Lift Soap Bar Holder - Flexible Shower Tray with Self-Draining Design - Soap Saver Made of BPA-Free Bioplastic - Handmade Soap Lift for Dishes Shower & Bathroom Sink -3-Pack (Sage Bone & White)

Soap Lift$17.034.7★578 rev

MASADI Kitchen Sink Caddy with Dish Soap Dispenser Set 12OZ Glass Bottle Hand and Dish Soap Dispenser Set Non-Slip Silicone Pad Brush Holder Kitchen Sink Organizer Countertop (Black+Clear)

masadi$16.184.1★216 rev

Cisily Sink Caddy Sponge Holder for Kitchen with Brush Holder and Stainless Steel Self Drain Tray Rustproof Kitchen Sink Organizer for Sponge Soap Dispenser Storage Accessories

Cisily$13.944.5★4,997 rev

4 Pack Soap Holder PadSoap Holder for Kitchen & BathroomWhite Non-Slip Soap Lifting Pads for Soap Dish

Emlim$5.074.7★223 rev

Newest

by launch date

4 Pack Soap Holder PadSoap Holder for Kitchen & BathroomWhite Non-Slip Soap Lifting Pads for Soap Dish

Emlim$5.07223 rev

7mo ago

MASADI Kitchen Sink Caddy with Dish Soap Dispenser Set 12OZ Glass Bottle Hand and Dish Soap Dispenser Set Non-Slip Silicone Pad Brush Holder Kitchen Sink Organizer Countertop (Black+Clear)

masadi$16.18216 rev

8mo ago

Galasily Mason Jar 16 oz Liquid Soap Dispensers Set with Large Kitchen Sink Caddy Black Rustproof Stainless Steel Pump Refill Hand Soap Dish Soap Vintage Farmhouse Decor for Bathroom Kitchen

galasily$26.1391 rev

10mo ago

Kitchen Soap Dispenser Set with Sponge Holder and Towel Rack 17OZ Glass Bottle Hand and Dish Soap Dispenser Set Non-Slip Silicone Pad Brush Holder Sink Organizer Countertop (Transparent)

tatull$28.93111 rev

10mo ago

Kitchen Soap Dispenser Set with Drying Tray 16oz Glass Bottles with Stainless Steel Pumps Sink Organizer Caddy with Brush Holder & Non-Slip Feet All-in-One Dish & Hand Soap Station

ORCHID HOME$24.65165 rev

1y ago

What buyers say about soap saver

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall13%

“The quality is really solid too”

Size-Overall12%

“Great purchase and size”

Advertised Vs Actual Product10%

“As Advertised”

Ease Of Cleaning9%

“Easy cleanup”

Ease Of Use5%

“Convenient and easy”

Design-Overall5%

“The design is practical”

Organizing Capabilities5%

“Great for organizing”

Value For Money5%

“Great deal”

Storage Capacity5%

“Great Storage”

Strength4%

“It's sturdy”

What buyers complain about

Size-Overall16%

“Too big”

Quality-Overall7%

“Bad Quality”

Rusts/Corrodes7%

“rusted badly”

Durability5%

“falls apart easily”

Strength5%

“Not sturdy”

Dispensing Mechanism5%

“Defective dispenser”

Leak-Proof3%

“can leak”

Functionality-Overall3%

“Didn't work”

Drainage3%

“The base does not drain”

Advertised Vs Actual Product2%

“measurements are off”

Top return reasons

Size-Overall59%

Dispensing Mechanism6%

Advertised Vs Actual Product4%

Functionality-Overall3%

Color3%

Quality-Overall3%

Value For Money2%

Defective Material/Parts2%

Adhesion/Stickiness2%

Material Quality2%

Common questions

Is soap saver profitable to sell on Amazon United States?: The niche generates $60K/yr across 75 tracked products. 10 of 12 products launched in the last 360 days are still selling. 90-day search growth is -0.8%. Flapen's verdict: Worth a look (50/100).
How competitive is the soap saver niche?: 48 brands and 110 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 50% of demand.
What do buyers complain about in soap saver?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Rusts/Corrodes. The return rate is 2.4%.
When does demand for soap saver peak?: Demand peaks in Aug–Sep–Oct; the busiest month runs 5.7× the quietest.
What does it cost to enter the soap saver niche?: Listings span $4.04–$29.56; the average listing price is $14.19 (sweet spot $15–$100). The average incumbent carries 3,417 reviews — the moat a new listing must climb.