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Soap Saver

Maybe

The top 5 products take only 24% of clicks. But shoppers spend an estimated $60K a year here, so Soap Saver is a Maybe.

Flapen Score
50
50 / 100
Top 43% of 11,240 Home & Kitchen niches · +1 vs the category median of 49
Market size
$60K/yr120K searches / yr
90-day growth
-0.8%search demand this quarter
Competition
24%top-5 click share · 48 brands · 110 sellers

Flapen Score

Soap Saver against its category

The dotted line is the Home & Kitchen average. Past it, Soap Saver is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Soap Saver market on Amazon at a glance

Shoppers on Amazon United States searched for Soap Saver 120K times last year and spent an estimated $60K. The top 5 brands take 50% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.

Searches, last 12 months
120K
Growth, 90 days vs prior 90
-0.8%
Conversion, latest week
3.5%
Market size, estimated
$60Ka year
Peak month
September5.7× the quietest month
Top search term
soap sponge holder18K searches a year

02 · Price

A sale here is worth $14.19.

Listings sell for $14.19 on average, from $4.04 to $29.56. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $14.19 that is $0 to $1K a year per listing.

Average price
$14.19under the $15 to $100 sweet spot
Price range
$4.04–$29.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #245 within Holders & Dispensers. It carries 3,417 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
97%
Out of stock, average day
0.6%
Average rank
#245in Holders & Dispensers
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
3,417per listing
Listings tracked
75

04 · Newcomers

10 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
10Amazon's first-year sales bar
Average brand age
35 months

Products

Top Soap Saver products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 6, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 24% of clicks, no more. An open shelf where new products get seen.

$0$1K$2K$4K$5K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

48 rising

Sellers

110

Est. top-5 brand share

50%

Top 20: 85%

Est. top-5 click share

24%

Top 20: 63%

Open market

45%

  • Cisily17%
  • Soap Lift14%
  • S&T INC.8%
  • Eavida6%
  • Moforoco5%
  • masadi4%

Demand

Soap Saver search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 5.7×

Search terms

Top Soap Saver search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • soap sponge holder18K/yr
  • kitchen sink caddy with soap dispenser17K/yr
  • soap lift13K/yr
  • sink caddy with soap dispenser12K/yr
  • kitchen sink organizer with soap dispenser12K/yr
  • sponge rest6K/yr
  • sponge soap holder6K/yr
  • kitchen soap dispenser caddy6K/yr
  • kitchen sponge dish6K/yr
  • soap dispenser caddy4K/yr

Reviews and returns

What reviews say buyers love and hate about Soap Saver

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Size-Overall”
2.4%of orders come back
“Too big”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Soap Saver questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data