Is soap dispenser profitable to sell on Amazon United States?

The niche generates $10.6M/yr across 78 tracked products. 11 of 12 products launched in the last 360 days are still selling. 90-day search growth is -5.5%. Flapen's verdict: Worth a look (66/100).

How competitive is the soap dispenser niche?

54 brands and 98 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 41% of demand.

What do buyers complain about in soap dispenser?

Top complaints mined from reviews: Durability, Dispensing Mechanism, Leak-Proof. The return rate is 2.5%.

When does demand for soap dispenser peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the soap dispenser niche?

Listings span $6.02–$66.01; the average listing price is $16.49 (sweet spot $15–$100). The average incumbent carries 4,999 reviews — the moat a new listing must climb.

soap dispenser

Worth a look

Shows a $10.6M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible$10.6M

$10.6M/yr · 18.7M searches

Brand share

Great41%

top-5 brand share — no brand owns this niche

Competition

Great27%

top-5 click share — an open shelf

Price range

Great$6.02–$66.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$16.49

avg listing price — sweet spot $15–$100

Returns

Good2.5%

return rate — above 6% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Review moat

Bad4,998.79

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-5.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, soap dispenser is a $10.6M/yr Amazon United States market (18.7M searches/yr). The top 5 brands hold 41% of demand. Verdict: Worth a look — 66/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 600K–800K; avg 8,000–10,000/product
Revenue / yr: $9.9M–$13.2M; units × avg price
Launch success: 92%; 11 of 12 new (360d)
Conversion rate: 3.5%
Avg BSR: #38
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 0.2%
Avg brand age: 41 months
Avg seller age: 146 days

Competition

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

54 falling

Sellers

Top-5 brand share

41%

Top 20: 74%

Top-5 click share

27%

Top 20: 60%

Open market

56%

JASAI19%
YAUKPH8%
X Lent5%
gmisun4%
AIKE4%
OXO4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 78 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Small Soap Dispenser for Bathroom and Kitchen Modern Farmhouse Striped Style Plastic Hand Soap Dish Soap Dispenser with Pump Matte Black

YAUKPH$6.904.5★3,005 rev

JASAI 18Oz Green Glass Soap Dispenser with Gold Rust Proof Pump Refillable Kitchen soap Dispenser for Dish Soap Soap Dispenser Bathroom for Hand soap Lotion Body Wash.

JASAI$9.734.8★1,674 rev

JASAI 18 Oz Clear Glass Soap Dispenser with Rust Proof Stainless Steel Pump Refillable Liquid Hand soap Dispenser for Bathroom Premium Kitchen Soap Dispenser (Clear).

JASAI$8.904.6★26,852 rev

Clear Soap Dispenser with Rust Proof Pump Waterproof Labels (2 Pack 16 Oz) Plastic Hand Soap Dish Soap Dispenser for Kitchen Bathroom

X Lent$8.894.4★7,378 rev

Aunmaon Automatic Soap Dispenser Touchless Hands-Free Multi Adjustable Volume Long Battery Life Compatible with Thick & Thin Dish/Hand Soap for Bathroom and Kitchen Easy for Toddlers Black

Aunmaon$18.254.3★2,489 rev

Newest

by launch date

Glass Soap Dispenser Thickened Glass Hand Soap Dispenser for Bathroom Kitchen Dish Washing Liquid Bottles Shampoo and Conditioner Bottles Modern Farmhouse Style (Clear Set of 1 12oz)

Nortsa Miira$6.0210 rev

2mo ago

2 Pack Kitchen Soap Dispenser Set - 16oz Amber Glass Dish and Hand Soap Dispenser with Stainless Steel Pump Instant Dry Tray Dish Brush & Holder Refillable Countertop Sink Decor for Kitchen & Bath

glumzrk$28.5071 rev

4mo ago

2 Pack Kitchen Soap Dispenser Set - 16oz Green Glass Dish and Hand Soap Dispenser with Stainless Steel Pump Instant Dry Tray Dish Brush & Holder Refillable Countertop Sink Decor for Kitchen & Bath

glumzrk$28.8171 rev

4mo ago

Fantictas Automatic Soap Dispenser Touchless Hand Wall Mount Rechargeable 3 Gear Adjustable Electric Soap Dispenser 350ml with Infrared Motion Sensor for Bathroom Kitchen Office Black Gel

Fantictas$22.11212 rev

6mo ago

Amolliar 8 Oz Vintage Glass Bathroom Soap Dispensers with Pump Refillable Kitchen Dish Soap Dispenser with Non-Slip Mat Antique Rustic Hand Soap Liquid Bottle (Brown-Black Pump)

Amolliar$9.67137 rev

8mo ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Dispensing Mechanism17%

“Soap Dispenser”

Quality-Overall15%

“Quality is solid”

Ease Of Use6%

“Easy to fill and use”

Design-Overall6%

“Sleek design”

Value For Money6%

“Fair price”

Advertised Vs Actual Product5%

“As described”

Ease Of Cleaning4%

“Easy to clean”

Size-Overall3%

“Fit is perfect”

Efficiency3%

“It works beautifully”

Color2%

“Color is very pretty”

What buyers complain about

Durability15%

“Breaks easily”

Dispensing Mechanism14%

“STOPPED DISPENSING”

Leak-Proof10%

“It leaks”

Functionality-Overall6%

“Not functioning”

Quality-Overall6%

“Cheap Quality”

Value For Money3%

“It looks expensive without the cost”

Size-Overall2%

“they dont fit”

Charging2%

“DOESNT CHARGE”

Ease Of Cleaning2%

“Hard to clean”

Material Quality2%

“Cheap plastic material”

Top return reasons

Dispensing Mechanism36%

Size-Overall15%

Color7%

Functionality-Overall6%

Material Quality5%

Advertised Vs Actual Product4%

Defective Material/Parts3%

Value For Money3%

Quality-Overall3%

Leak-Proof2%

Common questions

Is soap dispenser profitable to sell on Amazon United States?: The niche generates $10.6M/yr across 78 tracked products. 11 of 12 products launched in the last 360 days are still selling. 90-day search growth is -5.5%. Flapen's verdict: Worth a look (66/100).
How competitive is the soap dispenser niche?: 54 brands and 98 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 41% of demand.
What do buyers complain about in soap dispenser?: Top complaints mined from reviews: Durability, Dispensing Mechanism, Leak-Proof. The return rate is 2.5%.
When does demand for soap dispenser peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the soap dispenser niche?: Listings span $6.02–$66.01; the average listing price is $16.49 (sweet spot $15–$100). The average incumbent carries 4,999 reviews — the moat a new listing must climb.

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soap dispenser

Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Top return reasons

Common questions

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