soap dispenser
Launch itA $11.2M/yr market growing +3.0% this quarter with returns at 2.5% — clears our launch bar.
Market size
Incredible$11.2M$11.2M/yr · 18.7M searches
Brand share
Great43%top-5 brand share — no brand owns this niche
Competition
Great30%top-5 click share — an open shelf
Price range
Great$6.35–$66.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$15.95avg listing price — sweet spot $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Growth
Okay+3.0%90-day search growth — must beat 0% to launch
Review moat
Bad5,130.12avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, soap dispenser is a $11.2M/yr Amazon United States market (18.7M searches/yr). The top 5 brands hold 43% of demand. Verdict: Launch it — 67/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
soap dispenser market data
- Units sold / yr
- 600K–800K
- avg 10,000–12,500/product
- Revenue / yr
- $9.6M–$12.8M
- units × avg price
- Conversion rate
- 3.8%
- Avg BSR
- #59
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 96%
- Out of stock
- 0.0%
- Avg brand age
- 40 months
- Avg seller age
- 153 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
50 falling
Sellers
89
Top-5 brand share
43%
Top 20: 78%
Top-5 click share
30%
Top 20: 64%
Open market
53%
- JASAI21%
- YAUKPH9%
- X Lent5%
- gmisun4%
- AIKE4%
- OXO4%
Demand & seasonality
Weekly Amazon search volume, last 109 weeks — +3.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top soap dispenser search terms
- soap dispenser5.2M/yr
- dish soap dispenser2.6M/yr
- hand soap dispenser1.7M/yr
- soap dispenser bathroom1.4M/yr
- kitchen soap dispenser1.1M/yr
- soap dispenser for kitchen sink1.1M/yr
- automatic soap dispenser974K/yr
- bathroom soap dispenser858K/yr
- kitchen soap dispenser set619K/yr
- dish soap dispenser for kitchen599K/yr
Top soap dispenser products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
YAUKPH Small Soap Dispenser for Bathroom and Kitchen Matte Black
YAUKPH$6.904.5★2,358 rev
JASAI 18Oz Green Glass Soap Dispenser with Gold Rust Proof Pump Refillable Kitchen soap Dispenser for Dish Soap Soap Dispenser Bathroom for Hand soap Lotion Body Wash.
JASAI$9.774.7★1,777 rev
Clear Soap Dispenser with Rust Proof Pump Waterproof Labels (2 Pack 16 Oz) Plastic Hand Soap Dish Soap Dispenser for Kitchen Bathroom
X Lent$8.884.3★7,467 rev
JASAI 18 Oz Clear Glass Soap Dispenser with Rust Proof Stainless Steel Pump Refillable Liquid Hand soap Dispenser for Bathroom Premium Kitchen Soap Dispenser (Clear).
JASAI$8.944.6★27,041 rev
Aunmaon Automatic Soap Dispenser Touchless 15-Level Kitchen Bath Black
Aunmaon$18.054.2★2,658 rev
Newest
by launch date
OHIFAST Automatic Liquid Soap Dispenser Touchless USB Rechargeable Smart Hand Soap Dispenser 6-Level Adjustable 12.8oz/380mL Wall Mounted for Bathroom Kitchen Accessories Dish Soap-White
OHIFAST$17.561,879 rev
Aunmaon Automatic Soap Dispenser Touchless 15-Level Kitchen Bath Black
Aunmaon$18.052,658 rev
Kaishun 14 OZ Refillable Glass Soap Dispenser for Hand Soap & Lotion Clear
Kaishun$6.93675 rev
JASAI 18Oz Green Glass Soap Dispenser with Gold Rust Proof Pump Refillable Kitchen soap Dispenser for Dish Soap Soap Dispenser Bathroom for Hand soap Lotion Body Wash.
JASAI$9.771,777 rev
OXO Good Grips Refillable Hand & Lotion Dispenser with Pump 10 oz
OXO$14.76888 rev
Trending
90-day click momentum
13.5oz Stripe Glass Soap Dispenser with Black Plastic Pump 400ml Liquid Hand Soap Dispenser Rustproof Pump for Kitchen & Bathroom Great for Lotions Essential Oil Liquid Soaps-Amber
Topsky$9.894.6★
simplehuman Liquid Sensor Pump 9 oz Automatic Soap Dispenser for Kitchen and Bathroom Touchless Motion Sensor Variable Dispense Rechargeable No-Drip Spout High-Grade Brushed Stainless Steel
simplehuman$66.354.2★
JASAI 2PACK 18 Oz Glass Soap Dispenser with Rust Proof Stainless Steel Pump
JASAI$14.854.6★
Soap Dispenser for Kitchen Sink Countertop/Built in Dish Soap Dispenser
Husfunov$7.494.4★
Kaishun 14 OZ Refillable Glass Soap Dispenser for Hand Soap & Lotion Clear
Kaishun$6.934.6★
What buyers say about soap dispenser
What buyers praise and complain about, mined from review topics.What buyers love
“Awesome dispenser”
“Amazing quality”
“Makes life easier”
“sleek in design”
“Decent price”
“As described”
“cleans up easily”
“Fit perfect”
“which helps to keep it clean”
“Easy to set up”
What buyers complain about
“Cracks easily”
“poor dispensing”
“Developed a leak”
“Did Not Work”
“Cheap Quality”
“It looks expensive without the cost”
“Not staying tight”
“DOESNT CHARGE”
“battery will drain soon”
“it is not easy to clean”
Top return reasons
Common questions
- Is soap dispenser profitable to sell on Amazon United States?
- The niche generates $11.2M/yr across 68 tracked products. 12 of 13 products launched in the last 360 days are still selling. 90-day search growth is +3.0%. Flapen's verdict: Launch it (67/100).
- How competitive is the soap dispenser niche?
- 50 brands and 89 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 43% of demand.
- What do buyers complain about in soap dispenser?
- Top complaints mined from reviews: Durability, Dispensing Mechanism, Leak-Proof. The return rate is 2.5%.
- When does demand for soap dispenser peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the soap dispenser niche?
- Listings span $6.35–$66.35; the average listing price is $15.95 (sweet spot $15–$100). The average incumbent carries 5,130 reviews — the moat a new listing must climb.