Skip to content

Soap Dispenser

Soap Dispenser clears our launch bar: a $11.2M/yr market growing +3.0% this quarter with returns at 2.5%.

Flapen Score

67
Launch it

Top 2% of 11,240 Home & Kitchen niches · +18 vs the category median of 49

Market size 100Growth 29Conversion 47Competition 85Returns 62Price range 83Avg price 77Brand share 92Review moat 24Quality gap 52
This niche Category average · 11,240 niches

Is Soap Dispenser profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Soap Dispenser is a $11.2M/yr Amazon United States market (18.7M searches/yr). The top 5 brands hold 43% of demand. Verdict: Launch it — 67/100.

Soap Dispenser: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +3.0% over the last 90 days and 3.8% of searches end in a purchase.

$11.2M

revenue / yr

Units sold / yr800K
Search volume / yr+3.0%18.7M
Conversion rate3.8%
Avg price$15.95

Who owns the niche?

The top 5 brands hold 43% of demand, so 57% of the market is open.

57%

open market share

Brands · sellers50 · 89
Top-5 product click share30%
Open market57%
Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 68 products

Sponsored placement96%
New entrants (1y)13· 12 succeeded
Avg rating4.4★
Avg reviews5,130

Top Soap Dispenser products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

$0$337K$675K$1.0M$1.3M1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

50 falling

Sellers

89

Top-5 brand share

43%

Top 20: 78%

Top-5 click share

30%

Top 20: 64%

Open market

53%

  • JASAI21%
  • YAUKPH9%
  • X Lent5%
  • gmisun4%
  • AIKE4%
  • OXO4%

Soap Dispenser demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume18.7MCVR3.8%Products68Brands50Top 5 Brands43%OOS Rate0.0%Rating4.4★Reviews5,130Avg BSR#59
500K300KPrime Day '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Soap Dispenser search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • soap dispenser5.2M/yr
  • dish soap dispenser2.6M/yr
  • hand soap dispenser1.7M/yr
  • soap dispenser bathroom1.4M/yr
  • kitchen soap dispenser1.1M/yr
  • soap dispenser for kitchen sink1.1M/yr
  • automatic soap dispenser974K/yr
  • bathroom soap dispenser858K/yr
  • kitchen soap dispenser set619K/yr
  • dish soap dispenser for kitchen599K/yr

What reviews say buyers love and hate about Soap Dispenser

What buyers mention most, as a share of all reviews.

What buyers love

66% of reviews
Dispensing Mechanism18%

Awesome dispenser

Quality-Overall14%

Amazing quality

Ease Of Use7%

Makes life easier

Design-Overall6%

sleek in design

Value For Money5%

Decent price

What buyers complain about

63% of reviews
Durability16%

Cracks easily

Dispensing Mechanism14%

poor dispensing

Leak-Proof9%

Developed a leak

Functionality-Overall6%

Did Not Work

Quality-Overall6%

Cheap Quality

Soap Dispenser return rate & reasons

Why buyers send it back, as a share of all return requests.

2.5%

Return rate

29%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Dispensing Mechanism
37%
2Size-Overall
14%
3Color
7%
4Functionality-Overall
6%
5Material Quality
6%

Common Soap Dispenser questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Soap Dispenser 67/100 on Amazon United States — Launch it. The niche generates $11.2M/yr across 68 tracked products. 12 of 13 products launched in the last 360 days are still selling. Search demand moved +3.0% over the last 90 days.
Search demand for Soap Dispenser on Amazon United States is steady year-round — the busiest month runs 1.3× the quietest.