soap dish
Launch itA $4.6M/yr market growing +5.5% this quarter with returns at 2.0% — clears our launch bar.
Market size
Incredible$4.6M$4.6M/yr · 7.6M searches
Brand share
Great44%top-5 brand share — no brand owns this niche
Competition
Great38%top-5 click share — an open shelf
Returns
Good2.0%return rate — above 5% kills the launch gate
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Growth
Okay+5.5%90-day search growth — must beat 0% to launch
Price range
Okay$4.04–$19.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.05avg listing price — sweet spot $15–$100
Review moat
Bad5,340.17avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, soap dish is a $4.6M/yr Amazon United States market (7.6M searches/yr). The top 5 brands hold 44% of demand. Verdict: Launch it — 61/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
soap dish market data
- Units sold / yr
- 500K–600K
- avg 8,000–10,000/product
- Revenue / yr
- $4.5M–$5.4M
- units × avg price
- Conversion rate
- 6.6%
- Avg BSR
- #35
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 98%
- Out of stock
- 0.6%
- Avg brand age
- 36 months
- Avg seller age
- 153 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
37 falling
Sellers
63
Top-5 brand share
44%
Top 20: 86%
Top-5 click share
38%
Top 20: 77%
Open market
49%
- MODENGKONGJIAN11%
- Quatish10%
- Nieifi8%
- Vowupt8%
- LEVERLOC7%
- S&T INC.7%
Demand & seasonality
Weekly Amazon search volume, last 109 weeks — +5.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top soap dish search terms
- soap holder1.5M/yr
- soap dish2.0M/yr
- soap dish for shower660K/yr
- bar soap holder637K/yr
- soap holder shower413K/yr
- shower soap holder390K/yr
- soap saver276K/yr
- bar soap holder for shower247K/yr
- soap dishes for bar soap230K/yr
- soap bar holder241K/yr
Top soap dish products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Self Draining Soap Dishes 3 Pcs Silicone Soap Saver Waterfall Drainer Soap Holder for Bathroom Extend Soap Life Keep Soap Bars Dry Clean & Easy Cleaning (White Gray Teal)
MODENGKONGJIAN$4.914.6★9,009 rev
Wooden Soap Dish for Shower Set of 2 Shower Soap Holder Self draining Bar Soap Holder for Bathroom Homemade Soaps Saver Natural Soaps Tray Vowupt
Vowupt$6.084.2★2,679 rev
MicoYang Silicone Soap Dish with Drain Spout Self-Draining Sink Organizer Tray for Bathroom and Kitchen Sponges Dispensers and Soap Holder Non-Slip and Dishwasher Safe Black (Compact 4.93.2)
MicoYang$6.764.7★9,574 rev
Nieifi Bar Soap Holder for Shower Wall Adhesive Soap Dish for Bathroom
Nieifi$6.974.7★15,703 rev
S&T INC. Bar Soap Holder 4 Pack 2.9 x 4.4 White
S&T INC.$7.994.7★11,699 rev
Newest
by launch date
2 Pack Ceramic Soap Dish for Cleaner Shower Decorative Soap Holder for Bar Square Shampoo or Sponge Cute Shower Soap Dish Soap Saver Tray Container for Bathroom Kitchen Sink Easy to Clean
Farielyn-X$8.83289 rev
HASKO 2 Pack Suction Cup Soap Dish for Shower Wall Rustproof Stainless Steel Shower Soap Holder with Hooks Includes Optional No Drill Adhesive Mount for Bathroom 2 Soap Savers Black
HASKO accessories$15.703,571 rev
2 Pack Silicone Soap Dish with Drain Bar Soap Holder for Shower Bathroom and Kitchen Sink Organizer Self Draining Waterfall Soap Tray (Black)
HFengQ$5.35637 rev
LEVERLOC Bar Soap Holder with Hooks Suction Cup Soap Dish Stainless Steel
LEVERLOC$14.41724 rev
LEVERLOC Soap Dish Soap Bar Holder for Shower Suction Cup Wall Mounted
LEVERLOC$14.34649 rev
Trending
90-day click momentum
Soap Dishes for Bar Soap 2 Pack Environmentally-Friendly Bathroom Soap Dishes (Removable) 2Pcs/Set Bamboo Soap Dishes Holder Bathroom Sink Soap Dish White
Leadiy$10.164.6★
HASKO 2 Pack Suction Cup Soap Dish for Shower Wall Rustproof Stainless Steel Shower Soap Holder with Hooks Includes Optional No Drill Adhesive Mount for Bathroom 2 Soap Savers Black
HASKO accessories$15.704.5★
MicoYang Silicone Soap Dish with Drain Spout Self-Draining Sink Organizer Tray for Bathroom and Kitchen Sponges Dispensers and Soap Holder Non-Slip and Dishwasher Safe Black (Compact 4.93.2)
MicoYang$6.764.7★
Nieifi Soap Dish Holder with 4 Hooks Stainless Steel Black Adhesive for Shower Bathroom
Nieifi$7.004.7★
LEVERLOC Soap Dish Soap Bar Holder for Shower Suction Cup Wall Mounted
LEVERLOC$14.344.4★
What buyers say about soap dish
What buyers praise and complain about, mined from review topics.What buyers love
“The case is good quality”
“It's sturdy”
“As Advertised”
“Adhesive has been very good”
“It stays clean”
“Very affordable”
“Ease of installation”
“holding up well”
“Perfect fit for what I needed”
“Excellent design”
What buyers complain about
“Adhesive Failed”
“broke within a week”
“Rusts quickly”
“Disappointed with the quality”
“Leaves stains”
“Kinda small”
“No suction”
“Not Sturdy”
“Impossible to remove”
“Not leakproof”
Top return reasons
Common questions
- Is soap dish profitable to sell on Amazon United States?
- The niche generates $4.6M/yr across 46 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +5.5%. Flapen's verdict: Launch it (61/100).
- How competitive is the soap dish niche?
- 37 brands and 63 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 44% of demand.
- What do buyers complain about in soap dish?
- Top complaints mined from reviews: Adhesion/Stickiness, Durability, Rusts/Corrodes. The return rate is 2.0%.
- When does demand for soap dish peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the soap dish niche?
- Listings span $4.04–$19.26; the average listing price is $9.05 (sweet spot $15–$100). The average incumbent carries 5,340 reviews — the moat a new listing must climb.