soap dish
Worth a lookShows a $4.3M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$4.3M$4.3M/yr · 7.7M searches
Brand share
Great42%top-5 brand share — no brand owns this niche
Competition
Great38%top-5 click share — an open shelf
Returns
Good2.0%return rate — above 6% kills the launch gate
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Price range
Okay$4.04–$19.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.11avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,186.96avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, soap dish is a $4.3M/yr Amazon United States market (7.7M searches/yr). The top 5 brands hold 42% of demand. Verdict: Worth a look — 59/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 500K–600K
- avg 8,000–10,000/product
- Revenue / yr
- $4.6M–$5.5M
- units × avg price
- Launch success
- —
- 3 of 3 new (360d)
- Conversion rate
- 6.2%
- Avg BSR
- #42
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 0.0%
- Avg brand age
- 38 months
- Avg seller age
- 147 days
Competition
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
43 falling
Sellers
81
Top-5 brand share
42%
Top 20: 83%
Top-5 click share
38%
Top 20: 75%
Open market
51%
- MODENGKONGJIAN11%
- Vowupt8%
- Quatish8%
- Nieifi8%
- MicoYang7%
- LEVERLOC7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 51 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Self Draining Soap Dishes 3 Pcs Silicone Soap Saver Waterfall Drainer Soap Holder for Bathroom Extend Soap Life Keep Soap Bars Dry Clean & Easy Cleaning (White Gray Teal)
MODENGKONGJIAN$4.894.6★8,793 rev
Wooden Soap Dish for Shower Set of 2 Shower Soap Holder Self draining Bar Soap Holder for Bathroom Homemade Soaps Saver Natural Soaps Tray Vowupt
Vowupt$6.084.2★2,556 rev
MicoYang Silicone Soap Dish with Drain Spout Self-Draining Sink Organizer Tray for Bathroom and Kitchen Sponges Dispensers and Soap Holder Non-Slip and Dishwasher Safe Black (Compact 4.93.2)
MicoYang$7.044.7★9,280 rev
Nieifi Bar Soap Holder for Shower Wall with 4 Hooks Stainless Steel Adhesive Soap Dish for Bathroom Silver
Nieifi$6.974.8★15,538 rev
S&T INC. Bar Soap Holder for Kitchen Bathroom and Soap Dish 4 Pack White 2.9 inches by 4.4 inches
S&T INC.$7.984.7★11,635 rev
Newest
by launch date
4 Pack Soap Holder PadSoap Holder for Kitchen & BathroomWhite Non-Slip Soap Lifting Pads for Soap Dish
Emlim$5.03156 rev
2 Pack Ceramic Soap Dish for Cleaner Shower Decorative Soap Holder for Bar Square Shampoo or Sponge Cute Shower Soap Dish Soap Saver Tray Container for Bathroom Kitchen Sink Easy to Clean
Farielyn-X$8.81250 rev
HASKO 2 Pack Suction Cup Soap Dish for Shower Wall Rustproof Stainless Steel Shower Soap Holder with Hooks Includes Optional No Drill Adhesive Mount for Bathroom 2 Soap Savers Black
HASKO accessories$15.683,551 rev
Cinola Double Layer Soap Dish for Shower 2 Pack Wall Mounted Bar Soap Holder Suction Cup 2 Layer Self Draining Soap Case Sponge Holder for Shower Bathroom Tub and Kitchen Sink Drill-Free Tray
Cinola$8.27658 rev
Self Draining Soap Dish Ceramic Drain Soap Holder Waterfall Design Soap Saver for Shower Bathroom Sink Kitchen and Countertop Keeps Dry Green
Zoeeker$13.31342 rev
Trending
90-day click momentum4 Pack Soap Holder PadSoap Holder for Kitchen & BathroomWhite Non-Slip Soap Lifting Pads for Soap Dish
Emlim$5.034.8★
HASKO 2 Pack Suction Cup Soap Dish for Shower Wall Rustproof Stainless Steel Shower Soap Holder with Hooks Includes Optional No Drill Adhesive Mount for Bathroom 2 Soap Savers Black
HASKO accessories$15.684.5★
Coipdfty Self Draining Soap Dish Holder Silicone Soap Dish for Bathroom Kitchen SpongesCan Extend Soap LifeKeep Soap Bars Dry and Easy Cleaning (White 1-Pack)
Coipdfty$13.874.6★
S&T INC. Bar Soap Holder for Kitchen Bathroom and Soap Dish 4 Pack Dark Grey 2.9 inches by 4.4 inches
S&T INC.$7.984.7★
Soap Dishes for Bar Soap 2 Pack Environmentally-Friendly Bathroom Soap Dishes (Removable) 2Pcs/Set Bamboo Soap Dishes Holder Bathroom Sink Soap Dish White
Leadiy$10.264.6★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“Pretty sturdy”
“As Advertised”
“Adhesive sticks well”
“It stays clean”
“Very affordable”
“Ease of installation”
“Hold up well”
“Fits great”
“Good design”
What buyers complain about
“Adhesive Failed”
“DID NOT LAST”
“Rusts quickly”
“Cheap quality”
“too big”
“Stains Easily”
“No suction”
“Not strong”
“Not water tight”
“It seems a little pricey to me”
Top return reasons
Common questions
- Is soap dish profitable to sell on Amazon United States?
- The niche generates $4.3M/yr across 51 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -4.8%. Flapen's verdict: Worth a look (59/100).
- How competitive is the soap dish niche?
- 43 brands and 81 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 42% of demand.
- What do buyers complain about in soap dish?
- Top complaints mined from reviews: Adhesion/Stickiness, Durability, Rusts/Corrodes. The return rate is 2.0%.
- When does demand for soap dish peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the soap dish niche?
- Listings span $4.04–$19.33; the average listing price is $9.11 (sweet spot $15–$100). The average incumbent carries 5,187 reviews — the moat a new listing must climb.
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