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Soap Caddy for Shower Wall

Fail

The top 5 brands take 97% of clicks, so Soap Caddy for Shower Wall is a Fail.

Flapen Score
32
32 / 100
Ranks 10,503 of 11,240 Home & Kitchen niches · −17 vs the category median of 49
Market size
$50K/yr52K searches / yr
90-day growth
+0.4%search demand this quarter
Competition
80%top-5 click share · 7 brands · 37 sellers

Flapen Score

Soap Caddy for Shower Wall against its category

The dotted line is the Home & Kitchen average. Past it, Soap Caddy for Shower Wall is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Soap Caddy for Shower Wall market on Amazon at a glance

Shoppers on Amazon United States searched for Soap Caddy for Shower Wall 52K times last year and spent an estimated $50K. The top 5 brands take 97% of clicks. Demand peaks in Jul–Aug. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 7.8% of those searches ended in a purchase.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved +0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
+0.4%
Conversion, latest week
7.8%
Market size, estimated
$50Ka year
Peak month
August1.9× the quietest month
Top search term
command soap dish11K searches a year

02 · Price

A sale here is worth $12.38.

Listings sell for $12.38 on average, from $6.97 to $21.95. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $12.38 that is $1K to $3K a year per listing.

Average price
$12.38under the $15 to $100 sweet spot
Price range
$6.97–$21.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #133 within Holders & Dispensers. It carries 8,084 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#133in Holders & Dispensers
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
8,084per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Soap Caddy for Shower Wall products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

37

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

2%

  • Brand 173%
  • Brand 214%
  • Brand 34%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Soap Caddy for Shower Wall search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 1.9×

Search terms

Top Soap Caddy for Shower Wall search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • command soap dish11K/yr
  • wall mounted soap holder11K/yr
  • command soap dish for shower wall10K/yr
  • soap and razor holder for shower6K/yr
  • soap hanger for shower4K/yr
  • bar soap shower caddy3K/yr
  • 3m soap dish for shower wall3K/yr
  • bathroom soap holder wall mounted4K/yr

Reviews and returns

What reviews say buyers love and hate about Soap Caddy for Shower Wall

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Strength”
27%of negative reviews mention “Adhesion/Stickiness”
2.8%of orders come back
“Adhesive Failed”
A buyer, on “Adhesion/Stickiness”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Soap Caddy for Shower Wall questions

Answered from the same tracked data.