Is soap caddy profitable to sell on Amazon United States?

The niche generates $282K/yr across 37 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +8.8%. Flapen's verdict: Worth a look (55/100).

How competitive is the soap caddy niche?

24 brands and 55 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in soap caddy?

Top complaints mined from reviews: Adhesion/Stickiness, Durability, Rusts/Corrodes. The return rate is 2.8%.

When does demand for soap caddy peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the soap caddy niche?

Listings span $5.80–$19.26; the average listing price is $11.72 (sweet spot $15–$100). The average incumbent carries 4,851 reviews — the moat a new listing must climb.

soap caddy

Worth a look

Shows searches that convert (7.6% search→purchase), but a deep review moat (4,851 avg reviews) keeps it on the watch list.

Conversion

Great7.6%

search→purchase rate — share of searches ending in a sale

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Good2.8%

return rate — above 5% kills the launch gate

Market size

Good$282K

$282K/yr · 316K searches

Avg price

Okay$11.72

avg listing price — sweet spot $15–$100

Growth

Okay+8.8%

90-day search growth — must beat 0% to launch

Price range

Okay$5.80–$19.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad4,850.92

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, soap caddy is a $282K/yr Amazon United States market (316K searches/yr). The top 5 brands hold 64% of demand. Verdict: Worth a look — 55/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

soap caddy market data

Units sold / yr: 20K–25K; avg 500–750/product
Revenue / yr: $234K–$293K; units × avg price
Conversion rate: 7.6%
Avg BSR: #142
Page quality: 0%
Prime: 100%
Sponsored: 81%
Out of stock: 1.2%
Avg brand age: 39 months
Avg seller age: 172 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 falling

Sellers

Top-5 brand share

64%

Top 20: 97%

Top-5 click share

41%

Top 20: 84%

Open market

31%

HASKO accessories27%
LEVERLOC18%
Nieifi7%
iDesign7%
OXO5%
SlipX Solutions5%

Demand & seasonality

Weekly Amazon search volume, last 109 weeks — +8.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top soap caddy search terms

suction cup soap dish for shower60K/yr -1.0%7.3% conv.
suction soap dish for shower49K/yr +1.9%7.0% conv.
suction cup soap dish36K/yr +9.7%4.8% conv.
suction cup soap holder for shower16K/yr +129.1%6.3% conv.
suction cup soap holder24K/yr +15.5%5.3% conv.
wall mounted soap dish20K/yr -0.5%1.0% conv.
shower soap holder suction cup17K/yr -8.9%5.3% conv.
wall mount soap dish13K/yr -16.5%1.5% conv.
wall mounted soap holder11K/yr +8.0%1.1% conv.
adhesive soap holder shower6K/yr +17.0%3.7% conv.

All search terms

Top soap caddy products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HASKO accessories Suction Soap Dish with Hooks - Super Powerful Vacuum Suction Cup Shower Soap Holder - Rustproof Stainless Steel SS304 Soap Basket - Sponge Holder for Bathroom & Kitchen (Black)

HASKO accessories$10.874.6★2,385 rev

LEVERLOC Soap Holder Soap Dish for Shower Suction Cup Bar Soap Holder

LEVERLOC$9.624.4★7,775 rev

iDesign BPA-Free Plastic Suction Bar Soap Dish - 5.25 x 4 x 2 Clear 19600

iDesign$7.813.9★5,568 rev

HASKO 2 Pack Suction Cup Soap Dish for Shower Wall Rustproof Stainless Steel Shower Soap Holder with Hooks Includes Optional No Drill Adhesive Mount for Bathroom 2 Soap Savers Black

HASKO accessories$15.704.5★3,571 rev

Nieifi Bar Soap Holder for Shower Wall Adhesive Soap Dish for Bathroom

Nieifi$6.974.7★15,703 rev

Newest

by launch date

SWAMTIK Soap Holder Soap Dish Suction Cup with Hooks Stainless Steel Black

SWAMTIK$14.471,143 rev

3mo ago

HASKO Suction Cup Soap Dish for Shower Wall Rustproof Stainless Steel Shower Soap Holder for Bathroom with Hooks and Soap Saver Includes Optional No Drill Adhesive Mount Silver

HASKO accessories$9.872,385 rev

7mo ago

MJXKBB Soap Dish for Shower Clear Soap Holder Pull-Out Water Tray No Drilling Required Strong Fixation for Rv Bathroom and Kitchen Easy1 Pack

MJXKBB$7.88232 rev

8mo ago

HASKO 2-Pack Suction Cup Soap Holder Bar Soap Dish for Shower with Hooks for Bathroom Optional Mounting with Adhesive Tape or Glue Includes 2 Soap Savers Stainless Steel SS304 - Silver

HASKO accessories$16.782,588 rev

10mo ago

HASKO 2 Pack Suction Cup Soap Dish for Shower Wall Rustproof Stainless Steel Shower Soap Holder with Hooks Includes Optional No Drill Adhesive Mount for Bathroom 2 Soap Savers Black

HASKO accessories$16.892,588 rev

11mo ago

What buyers say about soap caddy

What buyers praise and complain about, mined from review topics.

What buyers love

Strength13%

“They hold alot of weight”

Adhesion/Stickiness10%

“Super sticky adhesive”

Quality-Overall10%

“Excellent Product”

Assembly/Installation10%

“Easy to set up”

Durability6%

“Durable and easy to put up”

Suction6%

“very strong suction”

Advertised Vs Actual Product5%

“As advertised”

Value For Money4%

“Great Value”

Ease Of Cleaning4%

“easy to remove and clean”

Efficiency3%

“Works well - simple and versatile”

What buyers complain about

Adhesion/Stickiness23%

“Adhesive Failed”

Durability17%

“broke within a week”

Rusts/Corrodes9%

“Rusts quickly”

Suction9%

“Suction does NOT work”

Quality-Overall6%

“Poor Quality and Failed Immediately”

Strength2%

“Not strong”

Value For Money2%

“looks cheaper than advertised”

Functionality-Overall2%

“Not works great”

Ease Of Use2%

“Very difficult to remove not as easy as described in description”

Size-Overall1%

“unfortunately I could not get any to fit”

Top return reasons

Adhesion/Stickiness30%

Size-Overall20%

Suction12%

Defective Material/Parts5%

Color4%

Advertised Vs Actual Product4%

Functionality-Overall3%

Value For Money3%

Quality-Overall2%

Add-Ons/Attachments2%

Common questions

Is soap caddy profitable to sell on Amazon United States?: The niche generates $282K/yr across 37 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +8.8%. Flapen's verdict: Worth a look (55/100).
How competitive is the soap caddy niche?: 24 brands and 55 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in soap caddy?: Top complaints mined from reviews: Adhesion/Stickiness, Durability, Rusts/Corrodes. The return rate is 2.8%.
When does demand for soap caddy peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the soap caddy niche?: Listings span $5.80–$19.26; the average listing price is $11.72 (sweet spot $15–$100). The average incumbent carries 4,851 reviews — the moat a new listing must climb.