Snuggie for Men

Shoppers searched for this 237K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -65.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $87K a year.

Searches, last 12 months

237K

Growth, 90 days vs prior 90

-65.6%

Conversion, latest week

1.2%

Market size, estimated

$87Ka year

Peak month

December21.4× the quietest month

Top search term

snuggie for men166K searches a year

Listings sell for $29.59 on average, from $16.97 to $46.31. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $29.59 that is $3K to $7K a year per listing.

Average price

$29.59inside the $15 to $100 sweet spot

Price range

$16.97–$46.31

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$3K–$7K

Returns

3.6%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #36 within Wearable Blankets. It carries 15,126 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

3.5%

Average rank

#36in Wearable Blankets

Average rating

4.66 starsAmazon United States average 4.42 stars

Average reviews

15,126per listing

Listings tracked

44

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

37 months