Snowman

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $412K a year.

Searches, last 12 months

2.1M

Growth, 90 days vs prior 90

-3.9%

Conversion, latest week

0.9%

Market size, estimated

$412Ka year

Peak month

December96.8× the quietest month

Top search term

snowman358K searches a year

Listings sell for $22.63 on average, from $3.69 to $149.68. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 100 to 250 of them. At $22.63 that is $2K to $6K a year per listing.

Average price

$22.63inside the $15 to $100 sweet spot

Price range

$3.69–$149.68

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

100–250

Revenue per listing a year

$2K–$6K

Returns

2.9%of orders · Amazon United States median 2.1%

57% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 31.6% of listings are out of stock. The average listing ranks #8,195 within Collectible Figurines. It carries 270 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

57%

Prime listings

91%

Out of stock, average day

31.6%

Average rank

#8,195in Collectible Figurines

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

270per listing

Listings tracked

129

52 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

52

Successful launches

0Amazon's first-year sales bar

Average brand age

33 months