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Snowflake Wall Decor

Fail

The top 5 products take 100% of clicks, so Snowflake Wall Decor is a Fail.

Flapen Score
19
19 / 100
Ranks 11,159 of 11,240 Home & Kitchen niches · −30 vs the category median of 49
Market size
$11K/yr61K searches / yr
90-day growth
-18.2%search demand this quarter
Competition
100%top-5 click share · 6 brands · 9 sellers

Flapen Score

Snowflake Wall Decor against its category

The dotted line is the Home & Kitchen average. Past it, Snowflake Wall Decor is stronger. Inside it, weaker.

19Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Snowflake Wall Decor market on Amazon at a glance

Shoppers on Amazon United States searched for Snowflake Wall Decor 61K times last year and spent an estimated $11K. The top 5 brands take 100% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 19 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -18.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
-18.2%
Conversion, latest week
1.7%
Market size, estimated
$11Ka year
Peak month
November39.8× the quietest month
Top search term
snowflake table decorations13K searches a year

02 · Price

A sale here is worth $10.64.

Listings sell for $10.64 on average, from $6.22 to $13.05. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $10.64 that is $0 to $1K a year per listing.

Average price
$10.64under the $15 to $100 sweet spot
Price range
$6.22–$13.05
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
4.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 28.9% of listings are out of stock. The average listing ranks #5,579 within Decorative Signs & Plaques. It carries 422 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
100%
Out of stock, average day
28.9%
Average rank
#5,579in Decorative Signs & Plaques
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
422per listing
Listings tracked
7

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Snowflake Wall Decor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

6 flat

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 140%
  • Brand 217%
  • Brand 313%
  • Brand 410%
  • Brand 510%
  • Brand 610%

Demand

Snowflake Wall Decor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KBlack Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 39.8×

Search terms

Top Snowflake Wall Decor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • snowflake table decorations13K/yr
  • snowflake table decor14K/yr
  • snowflake decorations for table12K/yr
  • snowflake wall decor22K/yr

Reviews and returns

What reviews say buyers love and hate about Snowflake Wall Decor

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Adhesion/Stickiness”
4.8%of orders come back
“Good quality items however the sticky stuff on the wall is a bit difficult to remove”
A buyer, on “Adhesion/Stickiness”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Snowflake Wall Decor questions

Answered from the same tracked data.