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Snowflake Garland

Fail

Demand is soft, at -60.5% this quarter, so Snowflake Garland is a Fail.

Flapen Score
29
29 / 100
Ranks 10,776 of 11,240 Home & Kitchen niches · −20 vs the category median of 49
Market size
$14K/yr44K searches / yr
90-day growth
-60.5%search demand this quarter
Competition
79%top-5 click share · 7 brands · 10 sellers

Flapen Score

Snowflake Garland against its category

The dotted line is the Home & Kitchen average. Past it, Snowflake Garland is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Snowflake Garland market on Amazon at a glance

Shoppers on Amazon United States searched for Snowflake Garland 44K times last year and spent an estimated $14K. The top 5 brands take 79% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -60.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
-60.5%
Conversion, latest week
3.5%
Market size, estimated
$14Ka year
Peak month
November151.3× the quietest month
Top search term
snowflake banner10K searches a year

02 · Price

A sale here is worth $9.24.

Listings sell for $9.24 on average, from $4.36 to $16.40. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $9.24 that is $0 to $924 a year per listing.

Average price
$9.24under the $15 to $100 sweet spot
Price range
$4.36–$16.40
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$924
Returns
4.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 23.7% of listings are out of stock. The average listing ranks #9,841 within Banners. It carries 129 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
23.7%
Average rank
#9,841in Banners
Average rating
4.27 starsAmazon United States average 4.42 stars
Average reviews
129per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Snowflake Garland products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

10

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

9%

  • Brand 120%
  • Brand 216%
  • Brand 316%
  • Brand 414%
  • Brand 514%
  • Brand 611%
  • Open — no brand owns it (1 brand, 9%)

Demand

Snowflake Garland search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 151.3×

Search terms

Top Snowflake Garland search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • snowflake banner10K/yr
  • snow flake garland7K/yr
  • felt snowflake garland8K/yr
  • paper snowflake garland10K/yr
  • white snowflake garland6K/yr
  • snowflake garland for christmas tree3K/yr

Reviews and returns

What reviews say buyers love and hate about Snowflake Garland

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “Quality-Overall”
50%of negative reviews mention “Strap/String Quality”
4.9%of orders come back
“fell off string”
A buyer, on “Strap/String Quality”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Snowflake Garland questions

Answered from the same tracked data.