Snowflake Blanket
FailDemand is soft, at -51.9% this quarter, so Snowflake Blanket is a Fail.
- Flapen Score
- 33 / 100Ranks 10,380 of 11,240 Home & Kitchen niches · −16 vs the category median of 4933
- Market size
- $19K/yr95K searches / yr
- 90-day growth
- -51.9%search demand this quarter
- Competition
- 27%top-5 click share · 8 brands · 14 sellers
Flapen Score
Snowflake Blanket against its category
The dotted line is the Home & Kitchen average. Past it, Snowflake Blanket is stronger. Inside it, weaker.
Market
The Snowflake Blanket market on Amazon at a glance
Shoppers on Amazon United States searched for Snowflake Blanket 95K times last year and spent an estimated $19K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 33 out of 100, a Fail.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -51.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.
- Searches, last 12 months
- 95K
- Growth, 90 days vs prior 90
- -51.9%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $19Ka year
- Peak month
- November37.3× the quietest month
- Top search term
- pavilia throw blanket11K searches a year
02 · Price
A sale here is worth $21.24.
Listings sell for $21.24 on average, from $10.65 to $34.39. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $21.24 that is $0 to $2K a year per listing.
- Average price
- $21.24inside the $15 to $100 sweet spot
- Price range
- $10.65–$34.39
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 4.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 21.6% of listings are out of stock. The average listing ranks #1,765 within Throws. It carries 4,589 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 97%
- Out of stock, average day
- 21.6%
- Average rank
- #1,765in Throws
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 4,589per listing
- Listings tracked
- 37
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Snowflake Blanket products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 27% of clicks. An open shelf where new products get seen.
Brands
8 falling
Sellers
14
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
27%
Top 20: 79%
Open market
3%
- Brand 185%
- Brand 24%
- Brand 33%
- Brand 42%
- Brand 52%
- Brand 61%
- Open — no brand owns it (2 brands, 3%)
Demand
Snowflake Blanket search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 37.3×
Search terms
Top Snowflake Blanket search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pavilia throw blanket11K/yr
- snowflake blanket33K/yr
- pavilia blanket5K/yr
- snowflake throw blanket23K/yr
- snowflake throw8K/yr
- winter themed throw blanket6K/yr
- snowflake blanket throw9K/yr
Reviews and returns
What reviews say buyers love and hate about Snowflake Blanket
We read the reviews and the return reasons for every product selling here.
“would like it be thicker”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Snowflake Blanket questions
Answered from the same tracked data.









