Is snoopy easter profitable to sell on Amazon United States?

The niche generates $196K/yr across 119 tracked products. 11 of 30 products launched in the last 360 days are still selling. 90-day search growth is -13.5%. Flapen's verdict: Worth a look (52/100).

How competitive is the snoopy easter niche?

26 brands and 185 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in snoopy easter?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 2.0%.

When does demand for snoopy easter peak?

Demand peaks in Mar–Apr–Dec; the busiest month runs 7.3× the quietest.

What does it cost to enter the snoopy easter niche?

Listings span $7.35–$141.39; the average listing price is $35.41 (sweet spot $15–$100). The average incumbent carries 208 reviews — the moat a new listing must climb.

snoopy easter

Worth a look

Shows a fragmented shelf (top 5 take 19% of clicks), but strong incumbent ratings (4.7★) keeps it on the watch list.

Competition

Incredible19%

top-5 click share — an open shelf

Avg price

Incredible$35.41

avg listing price — sweet spot $15–$100

Review moat

Great207.82

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.0%

return rate — above 5% kills the launch gate

Price range

Good$7.35–$141.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Market size

Okay$196K

$196K/yr · 182K searches

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Growth

Bad-13.5%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, snoopy easter is a $196K/yr Amazon United States market (182K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Mar–Apr–Dec. Verdict: Worth a look — 52/100.

Data updated Aug 1, 2026 · scored weekly · How we score niches

snoopy easter market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $106K–$142K; units × avg price
Conversion rate: 3.0%
Avg BSR: #5,869
Page quality: 0%
Prime: 95%
Sponsored: 50%
Out of stock: 4.5%
Avg brand age: 35 months
Avg seller age: 163 days

Competition & brand share

Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.

Brands

26 rising

Sellers

185

Top-5 brand share

80%

Top 20: 98%

Top-5 click share

19%

Top 20: 50%

Open market

18%

Enesco61%
Peanuts7%
BRIEF INSANITY6%
World's Smallest3%
Super73%
Concept One2%
Open — no brand owns it (20 brands, 18%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.5% search growth over the last 90 days.

Peak months: Mar, Apr, Dec · busiest ÷ quietest = 7.3×

Open Trend

Top snoopy easter search terms

jim shore snoopy59K/yr -6.7%1.9% conv.
jim shore peanuts33K/yr -11.9%1.3% conv.
snoopy jim shore17K/yr -11.2%2.1% conv.
snoopy figures10K/yr -38.2%1.0% conv.
snoopy statue8K/yr -11.6%1.0% conv.
enesco snoopy8K/yr -8.8%2.1% conv.
peanuts figures10K/yr -18.0%1.2% conv.
mini snoopy figurines6K/yr -4.6%0.2% conv.
snoopy bobblehead7K/yr -2.1%0.7% conv.
peanuts jim shore6K/yr -10.3%1.5% conv.

All search terms

Top snoopy easter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Peanuts Just Play Collectors Figure Set

Peanuts$24.964.8★239 rev

Enesco Peanuts Collection by Jim Shore Snoopy and Woodstock My Best Friend Personality Pose Figurine- Stone Resin Hand Crafted Painted Collectible Peanuts Snoopy Figurines Home Decor Statue 5 Inch

Enesco$34.354.6★582 rev

Enesco Peanuts by Jim Shore Snoopy Hugging Woodstock Miniature Figurine 2.5 Inch Multicolor

Enesco$28.114.8★406 rev

Enesco Peanuts by Jim Shore Snoopy Holding Spring Flowers Miniature Figurine 3 Inch Multicolor White

Enesco$26.464.8★346 rev

Enesco Peanuts by Jim Shore Snoopy and Woodstock with a Sunflower Figurine 5.71 Inch Multicolor

Enesco$65.715.0★5 rev

Newest

by launch date

HAPPY HAUL Peanuts Mindful Mondays Collectible Figures Surprise Collectible Toy Figure in Blind Box with Snoopy and Woodstock 2.75 Inches Tall Short-Run Drop Ages 8 and up

HAPPY HAUL$10.1340 rev

4mo ago

Enesco Peanuts by Jim Shore Snoopy Laying on Fall Wreath Figurine 6 Inch Multicolor

Enesco$74.922 rev

6mo ago

YuMe Peanuts Snoopy Hero Box Blind Box Home Sweet Home Series Mystery Collectible Figure 1 Blind Box

YuMe$17.5541 rev

10mo ago

Enesco Peanuts by Jim Shore Snoopy Holding Daffodil Flowers Figurine 5.12 Inch Multicolor

Enesco$42.487 rev

11mo ago

Worlds Smallest Dancing Snoopy Wind-up Toy Miniature Snoopy Gifts for Collectors and Fans Ages 6+ (Official Peanuts Product)

World's Smallest$8.52180 rev

1y ago

What buyers say about snoopy easter

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“High quality parts”

Gifting Purpose10%

“Birthday present”

Collectibles8%

“Adorable and Fun to Collect”

Size-Overall8%

“Big size”

Value For Money6%

“Excellent price”

Design-Overall6%

“Awesome Design”

Fun/Entertainment Experience6%

“Lots of fun”

Brightness/Shine/Glow5%

“Emits a nice soft glow”

Advertised Vs Actual Product5%

“Just what I was looking for”

Soft Feel5%

“Very cute and soft Great for small dogs”

What buyers complain about

Size-Overall20%

“it's a little big”

Quality-Overall9%

“VERY POOR QUALITY”

Value For Money7%

“Overpriced”

Durability5%

“breakable, plastic”

Paint Quality3%

“rough paint job”

Material Quality3%

“Material is cheap”

Functionality-Overall2%

“Didnt work”

Product Condition2%

“This was clearly a returned one that was sent out”

Thickness2%

“I am disappointed by the fact that it is a thick, bendable plastic”

Adhesion/Stickiness2%

“-A lot of tiny pieces that require glue”

Top return reasons

Size-Overall50%

Defective Material/Parts9%

Advertised Vs Actual Product7%

Value For Money5%

Quality-Overall3%